Melati Oktaviana Lestyan Putri, author
Pengaruh Pesan Iklan Dan Sponsorship Terhadap Kesadaran Merek Dan Citra Merek “Studi pada Pesan Iklan Shopee dan Sponsorship Liga Sepak Bola ‘Shopee Liga 1’ pada Lokapasar Online Shopee di Kalangan Pria Milenial” = The Influence of Advertising Messages and Sponsorship on Brand Awareness and Brand Image "Studies on Shopee Advertising Messages and Football League Sponsorship" Shopee Liga 1 "on Shopee Online Marketplace among Millennial Men"
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Tesis (Membership)
Elfath Mukhlisa, author
Pengaruh international celebrity endorser dan brand credibility terhadap keputusan pembelian jasa (studi kasus celebrity endorser pada iklan televisi maskapai Penerbangan Garuda Indonesia) = The effect of international celebrity endorser and brand credibility towards purchasing decision (case study celebrity endorser in Garuda Indonesia s television advertising)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis (Membership)
Luvina Alya Syakira, author
Pengaruh e-wom terhadap purchase intention: kasus konten Shopee haul sebagai strategi pemasaran digital Shopee = The Effect of e-wom on purchase intention: the case of shopee haul content as Shopee digital marketing strategy
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Makalah dan Kertas Kerja
Mahardika Prima Nugraha, author
Analisis citra merek action camera gopro: studi pada mahasiswa Universitas Indonesia = Brand image analysist of gopro action camera: study of Universitas Indonesia's student
2017
 UI - Skripsi (Membership)
Jang Il Hwan, author
Perbandingan strategi merek & kinerja pemasaran antara samsung dan LG dalam memasuki pasar indonesia
2003
 UI - Tesis (Membership)
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