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Alila Pramiyanti, author

Efek iklan terhadap ekuitas merek: analisa struktural equation modeling mengenai efek iklan Kitkat verci Ecy terhadap ekuitas merek Kitkat = The effects of advertising for brand equity: structural equation modelling analysis the effects of Kitkat Ecy version advertising for Kitkat brand equity

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2005

UI - Tesis Membership

Asih Pertiwi, author

Pengaruh Iklan Personalisasi di Instagram Terhadap Ekuitas Merek = The Impact of Personalized Advertising on Instagram to The Brand Equity

Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2021

UI - Skripsi Membership

Eva Latifah, author

Analisis hubungan efektivitas iklan dengan ekuitas merek : studi kasus pada iklan televisi produk Axe = Analysis relationship between advertising effectiveness and brand equity : case study Axe's television advertising

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013

UI - Tesis Membership

Aljerow Putra, author

Examining the role of advertising and sales promotion in Burger King brand equity creation = Meneliti peran iklan dan promosi penjualan terhadap penciptaan ekuitas merek pada Burger King

2016

UI - Skripsi Membership

Arya Damar Jayengrana, author

Analisis peran iklan dan promosi penjualan dalam penciptaan ekuitas merek = Examining the role of advertising and sales promotions in brand equity creation

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi Membership

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