Faizza Femillya Fontessa, author
Analisis logo dan ekuitas merek Dove Bar Soap berdasarkan target customers
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2008
 UI - Skripsi Open
Amanda Indrarini, author
Analisis pengaruh bauran komunikasi pemasaran terpadu terhadap pembentukan ekuitas merek studi kasus pemasaran merek komunikasi wardah = Analysis effect of integrated marketing communication strategies toward brand equity study case of wardah cosmetic marketing / Amanda Indrarini
2016
 UI - Tesis Membership
Dewi Silvialestari, author
Analisis strategi komunikasi pemasaran terhadap pembentukan ekuitas merek (studi kasus: strategi komunikasi pemasaran advertising sales promotion event experience dan public relations publicity produk rumah tangga kategori pelicin pakaian) = Analysis of marketing communication strategy of brand equity establishment case study marketing communication strategy advertising sales promotion event experience and public relations publicity of household product brand of wrinkle release spr / Dewi Silvialestari
2015
 UI - Tesis Membership
Pasadina Makaraputri Astikariandini, author
Analisis ekuitas merek Shampo Sunsilk
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009
 UI - Skripsi Open
Okki Rianayu Anjani, author
Analisis pengaruh Marketing Mix Activity terhadap Brand Equity dan hubungannya dengan Media Credibility ; studi: majalah wanita Femina = the analysis of pf marketing mix activity in influencing brand equity and the relationship with media credibility : a case study of woman magazine - femina
Program Pascasarjana Universitas Indonesia, 2011
 UI - Tesis Open
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