Dedi Budi Susanto, author
Customer relationship managemen: strategi peningkatan brand produk melalui periklanan media televisi
Fakultas Ilmu Komputer Universitas Indonesia, 2007
 UI - Tesis Membership
Suci Defina Sari, author
Pengaruh brand personality congruence dan customer employee congruence terhadap customer satisfaction melalui media personal interaction relationship satisfaction dan loyalty to employee = Influence of brand personality congruence and customer employee congruence against customer satisfaction through personal media interaction relationship satisfaction and loyalty to employee
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis Membership
Andina Ayu Mutya, author
Analisis pembentukan kepribadian merek melalui aktivitas periklanan : studi deskriptif pengaruh elemen iklan televisi produk Pocari Sweat versi Beach House = Analysis of brand personality formation through advertising activities : descriptive study element of TVC Pocari Sweat Beach House version / Andina Ayu Mutya
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis Membership
Situmorang, Melvayanti, author
Pengaruh Social Media Marketing Activities terhadap Customer Loyalty melalui Value Equity, Brand Equity, dan Relationship Equity Pada Nasabah Pegadaian Tabungan Emas PT Pegadaian (Persero) Di Wilayah DKI Jakarta dan Jawa Barat = The Influence of Social Media Marketing Activities toward Customer Loyalty through Value Equity, Brand Equity, and Rekationship Equity on Pegadaian Tabungan Emas Customer PT Pegadaian (Persero) in DKI Jakarta and West Java Area
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Tesis Membership
Lenny S. Budi, author
Customer engagement brand melalui media sosial : studi pada akun Twitter dan Facebook Maicih dan Chitato = Customer engagement brand through social media : study on Maicih's and Chitato's Twitter and Facebook account
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Skripsi Membership
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