Quelch, John A., author
Cases in strategic marketing management : business strategies in Muslim countries
Prentice-Hall, 2001
 Buku Teks
Cravens, David W., author
Strategic marketing management cases
McGraw-Hill Irwin, 2002
 Buku Teks
Swayne, Linda E., author
Cases in strategic marketing
Prentice-Hall International, 1989
 Buku Teks
Kerin, Roger A., author
Strategic marketing problems : cases and comments
Pearson, 2013
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Hoffman, K. Douglas, author
Services marketing: concepts, strategies, and​ cases
Cengage Learning, 2017
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