Ricki Hardi, author
Analisis pengaruh perubahan desain logo pada sikap pelanggan terhadap brand (melalui mediasi evaluasi logo) yang dimoderasi oleh komitmen terhadap brand kajian pada PT Garuda Indonesia Tbk = Analysis of the effect of logo redesign toward brand attitude (through the mediation of logo evaluation) moderated by brand commitment case study of PT Garuda Indonesia Tbk / Ricki Hardi
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis (Membership)
Bailey, Simon, author
On branding: dampak digital terhadap merek = Myths of branding: a brand is just a logo, and other popular misconceptions
Bhuana Ilmu Populer, 2021
 Buku Teks
Sevtiani Rakhmawati Nur, author
Pengaruh Green Brand Image terhadap Green Satisfaction, Green Trust, dan Green Brand Equity : studi kasus pada merek Tupperware = The effect of Green Brand Image toward Green Satisfaction, Green Trust and Green Brand Equity / Sevtiani Rakhmawati Nur
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Sandhy Alief Fitriawan, author
Pengaruh logo "Aku Cinta Indonesia" terhadap intensi pembelian kategori produk High-Tech dan Low-Tech buatan Indonesia = The effect of logo "I Love Indonesia" in the category of High-Tech and Low-Tech local product made in Indonesia / Sandhy Alief Fitriawan
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Rizki Aulia Syahrizal, author
The influence of logo design on country image and willingness to visit: a study on Asean tourism = Pengaruh desain logo terhadap citra negara dan keinginan berkunjung: penelitian terhadap pariwisata Asean
2016
 UI - Skripsi (Membership)
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