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Stevie Sarasshati, author

Membangun Loyalitas Merek Melalui Manajemen Komitmen Komunitas Merek: Studi Kasus Bintaro Bimmers Community = Building Brand Loyalty Through Managing Brand Community Commitment: Case Study Bintaro Bimmers Community

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Skripsi (Membership)

Firman Iskandar, author

Membangun brand loyalty melalui pengelolaan brand community commitment (studi kasus: komunitas penggemar JKT48) = Building brand loyalty through managing brand community commitment (case study JKT 48 fan community)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Tesis (Membership)

Aprilina Prastari, author

Evaluasi pemanfaatan komunitas dalam membangun brand positioning melalui social media : studi kasus pada pillar business accelerator = The evaluation of the use of community in building brand positioning through social media : case study pillar business accelerator

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013

UI - Tesis (Membership)

Marpaung, Agus Hamonangan, author

Analisis pengaruh identifikasi diri kepuasan partisipasi dan promosi anggota komunitas terhadap loyalitas merek yang dibangun dalam komunitas virtual (Studi kasus pada Komunitas Virtual ID-Android) = The analysis on effects of self identification satisfaction participation and promotion for community members to build brand loyalty in a virtual community (Case study on Virtual Community of ID-Android) / Agus Hamonangan Marpaung

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Skripsi (Membership)

Aland Diknas Tanada, author

Analisis pengaruh antara interaction characteristics perceived benefits community commitment dan oppositional brand loyalty dalam online brand communities (Studi kasus: 4 komunitas mobil di Indonesia) = Analysis of effect among interaction characteristics perceived benefits community commitment and oppositional brand loyalty in online brand communities (Case study: 4 automobiles community in Indonesia)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Skripsi (Membership)

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