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Fachrul Amrullah, author

Pengaruh rebranding perusahaan jasa terhadap konsumen: studi kasus Grab dan CVG Blitz = Consumer reaction to service rebranding: a study case of Grab and CVG Blitz

2016

UI - Skripsi (Membership)

Tamara Benardin Jordanus, author

Investigating the mediating effect of a company's sexual harassement case on its brand popularity-case study grab = Menyelidiki efek mediasi dari kasus pelecehan seksual perusahaan terhadap perebutan studi kasus popularitas merek

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Skripsi (Membership)

Aji Bhaskara, author

Pengaruh dimensi employer branding dengan moderasi self esteem terhadap intention to quit gen Y (studi kasus pada industri jasa keuangan dan asuransi serta informasi dan komunikasi) = The influence of employer branding dimensions to intention to quit with self esteem moderation case study in financial services and insurance and information and communication industries

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis (Membership)

Hasan Izzuddin, author

Fenomena Blanding Sebagai Strategi Rebranding Brand Fashion Mewah di Era Modern (Studi Terhadap Brand Fashion Mewah: Balmain, Burberry, Balenciaga) = The Blanding Phenomenon as a Rebranding Strategy for Luxury Fashion Brands in the Modern Era (Study of Luxury Fashion Brands: Balmain, Burberry, Balenciaga)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Makalah dan Kertas Kerja

Riandra Khairina, author

Pengaruh brand knowledge dan brand relationship terhadap behavioral outcome pada konsumen remaja di Jakarta : studi kasus sepatu Vans = The influence of brand knowledge and brand relationship toward behavioral outcomes of adolescent consumers in Jakarta : case study Vans shoes

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis (Membership)

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