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Hanif Raka Aditya, author

Pengaruh attachment dan penggunaan social media terhadap attitude toward sponsor study kasus: sponsorship pada europe big five football league = The impact of attachment and social media usage to attitude toward sponsor: case study sponsorship to europe big five football league

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Skripsi Membership

Taufiq Nur, author

Analisis pengaruh relationship quality antara penggemar dan tim olahraga terhadap attitude toward a sponsor studi kasus sponsorship kacang dua kelinci pada Real Madrid FC = The impact of relationship quality between fans and sport team to attitude toward a sponsor case study sponsorship kacang dua kelinci to Real Madrid FC

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Skripsi Membership

Paragitha Kusuma Wardhani, author

Pengaruh exposure iklan terhadap attitude toward the advertising, attitude toward the brand, dan purchase intention pada social media instagrampengaruh exposure iklan terhadap attitude toward the advertising, attitude toward the brand, dan purchase intent = The effect of advertising exposure on attitude toward the advertising, attitude toward the brand, and purchase intention in social media instagram

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis Membership

Rana Muthia Oktari, author

Analisis pengaruh social media influencer's source credibility terhadap brand attitude: studi pada social media influencer Rachel Vennya pada merek sate taichan "Goreng" = The impact of social media influencer's source credibility on brand attitude: study on Rachel Vennya as a social media influencer for the sate taichan "Goreng" brand

2018

UI - Skripsi Membership

I Gusti Ngurah Aditya Lesmana, author

Analisis pengaruh media sosial twitter terhadap pembentukan Brand Attachment: studi PT. XL Axiata = Analysis on the impact of twitter as a social media in creating brand attachment: study PT. XL Axiata

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012

UI - Tesis Open

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