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Arya Adhitama, Author

Analisis pengaruh iklan televisi terhadap pembentukan brand personality dan rekomendasi komunikasi pemasaran merek fruit tea

2005

UI - Tesis Membership

Putri Diah Lestari, author

Islamic Brand Equity: Pengaruh Perceived Quality, Corporate Brand Image dan Brand Personality terhadap Brand Loyalty melalui Mediasi Brand Attitude (Analisis komunikasi pemasaran merek kosmetik Wardah) = Islamic Brand Equity: The Effect of Perceived Quality Corporate Brand Image and Brand Personality to Brand Loyalty through Brand Attitude Mediation (Marketing Communication Analysis of Wardah Cosmetic)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017

UI - Tesis Membership

Andina Ayu Mutya, author

Analisis pembentukan kepribadian merek melalui aktivitas periklanan : studi deskriptif pengaruh elemen iklan televisi produk Pocari Sweat versi Beach House = Analysis of brand personality formation through advertising activities : descriptive study element of TVC Pocari Sweat Beach House version / Andina Ayu Mutya

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012

UI - Tesis Membership

Deny Pujihadiprsetyo, author

Pengaruh skap pada iklan televisi FREN dan sikap pada endorser selebriti terhadap pembentukan sikap merek FREN

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2005

UI - Skripsi Membership

Amanda Indrarini, author

Analisis pengaruh bauran komunikasi pemasaran terpadu terhadap pembentukan ekuitas merek studi kasus pemasaran merek komunikasi wardah = Analysis effect of integrated marketing communication strategies toward brand equity study case of wardah cosmetic marketing / Amanda Indrarini

2016

UI - Tesis Membership

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