Alex Fahrur Reza, author
The triangle of sensory marketing model: does it stimulate brand experience and loyality / Alex Fahrur Riza; Dwi Marlina Wijayanti
FEB UIN Syarif Hidayatullah, 2018
 Artikel Jurnal
Dewi Wijayanti, author
Analisis sikap konsumen terhadap perluasan merek indomaret ke indomaret convenience store point = Analysis of customer attitude toward brand extension indomaret to indomaret convenience store point / Dewi Wijayanti
2014
 UI - Skripsi (Membership)
Keller, Kevin Lane, author
Strategic brand management
Prentice Hall Internasional, 1998
 Buku Teks
Assael, Henry
Consumer behavior and marketing action
Kent Publishing Company, 1984
 Buku Teks
Stone, Bob
Successful Direct Marketing Methods
NTC Business Book, 1988
 Buku Teks
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