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Buyung Lukmanul Hakim, author

Pengaruh Country of Origin terhadap persepsi konsumen atas produk otomotif roda empat

2005

UI - Tesis (Membership)

Nasution, Bhatara Bharan, author

Pengaruh brand identity terhadap brand loyalty: studi kasus produk pembersih wajah pria = Brand identity effect on brand loyalty : a case study of men's facial products

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi Membership

Rufiatika, author

Pengaruh Brand Hearsay dan Brand Evidence terhadap satisfaction dan brand attitude dalam membentuk brand loyalty : studi kasus service Brand "Air Asia" = The influence of brand hearsay and brand evidence to satisfaction and brand attitude in establishing brand loyalty : a case study brand service "Air Asia"

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Skripsi Membership

Andhika Purnomo, author

Loyalitas merek pada konsumen Harley Davidson = Brand loyalty on Harley Davidson's consumers

Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2016

UI - Makalah dan Kertas Kerja

Adji Sumantri, author

Pengaruh variasi elemen Electronic Word-of-Mouth positif terhadap sikap merek pada pengguna bus TransJakarta = The effect of positive Electronic Word-of-Mouth element variation towards TransJakarta bus users brand attitude

Fakultas Psikologi Universitas Indonesia, 2015

UI - Skripsi (Membership)

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