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Putra Rahmadisia, author

Ethnocentrism and cultural identity effect on food brand preference and purchase = Efek etnosentris dan identitas kultur terhadap preferensi dan pembelian brand makanan

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Skripsi Membership

Andi Ramadhani Akbar, author

Pengaruh brand alliance terhadap brand equity brand preference dan purchase intention dalam industri laptop = The effect of brand alliance on brand equity brand preference and purchase intention on the laptop industry

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi Membership

Rhadinal Fahmi, author

Pengaruh Brand Name, Product Involvement dan Consumer Ethnocentrism terhadap Purchase Intention pada Strategi Penamaan Merek = The Effect of Brand Name, Product Involvement and Consumer Ethnocentrism towards Purchase Intention on Brand Naming Strategy

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Tesis Membership

Tri Rahmawati, author

Analisis Pengaruh Discount Framing Terhadap Brand Reputation dan Brand Image pada Purchase Intention dan Actual Behaviour Dalam Melakukan Pembelian Makanan Secara Online Melalui Fitur Layanan GoFood Pada Masyarakat Jabodetabek = Analysis the Effect of Discount Framing on Brand Reputation and Brand Image on Purchase Intention and Actual Behavior in Buying Food by Online Through GoFood Service Feature in Jabodetabek

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi Membership

Clara Sarah, author

Efek sifat sifat psikologis pada sikap terhadap brand dan intensi pembelian pengetahuan konsumen sebagai efek moderasi = Psychological traits effect on brand attitude and purchase intention consumer knowledge as moderation effect

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Skripsi Membership

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