Diego Jason Setianto, author
Perbedaan pada segmenting, targeting and positioning untuk upward brand line extension : studi kasus pada Toyota dan Lexus = The Differences on segmenting, targeting, and positioning for upward brand line extension : a case study on Toyota and Lexus
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Makalah dan Kertas Kerja
Rufiatika, author
Pengaruh Brand Hearsay dan Brand Evidence terhadap satisfaction dan brand attitude dalam membentuk brand loyalty : studi kasus service Brand "Air Asia" = The influence of brand hearsay and brand evidence to satisfaction and brand attitude in establishing brand loyalty : a case study brand service "Air Asia"
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
Nasution, Bhatara Bharan, author
Pengaruh brand identity terhadap brand loyalty: studi kasus produk pembersih wajah pria = Brand identity effect on brand loyalty : a case study of men's facial products
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Syahdyah Amna Syukur, author
Perencanaan program peningkatan brand identity PT. IGN Global Network = Program planning to improve the brand identity of PT. IGN Global Network
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Tugas Akhir
Adji Suntoro, supervisor
Pengaruh variasi elemen Electronic Word-of-Mouth positif terhadap sikap merek pada pengguna bus TransJakarta = The effect of positive Electronic Word-of-Mouth element variation towards TransJakarta bus users brand attitude
Fakultas Psikologi Universitas Indonesia, 2015
 UI - Skripsi Membership
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