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Donny Primaputra, author

Penilaian dan pemilihan alternatif merek dalam mengambil keputusan pembelian notebook = Evaluation and selection of brand alternatives in the making a notebook purchase decision

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2004

UI - Tesis (Membership)

Dewi Melani Setyaningrum, author

Analisis asosiasi merek dan keputusan pembelian konsumen iphone studi pada mahasiswa fisip ui = Analysis of brand association and purchase decision of iphone consumers study of fisip ui's student

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013

UI - Skripsi (Membership)

Maghfira Fauziah Neuville, author

Celebrities social media endorsement its influence towards purchase decision and brand favourability of indonesian fashion brands = Dukungan media sosial selebriti: pengaruhnya terhadap keputusan pembelian dan kesukaan merek fashion indonesia

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017

UI - Makalah dan Kertas Kerja

Isnaeni Nurullah, author

Pengaruh influencer dalam meningkatkan brand awareness dan keputusan pembelian konsumen (studi kasus: fashion blogger Diana Rikasari dan brand up Shoes) = The effect of influencer to increase brand awareness and consumer purchase decision (case study : fashion blogger Diana Rikasari and brand up Shoes)

2016

UI - Tesis (Membership)

Sindhu Bhagaskara, author

Pengaruh Implementasi Praktik Sustainability terhadap Persepsi Merek Barang dan Keputusan Pembelian pada Generasi Y Dan Z = Impact of Sustainability Practice Implementation towards Luxury Brand Perception and Purchase Decision on Generation Y and Z

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Tesis (Membership)

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