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Andang Fazri, author

Pengaruh Penataan dan Jumlah Produk terhadap Intensi MembeliL Peran Kesukaan pada Kerapian dan Efek Kelangkaan = Why Disorganized Shelf Display Causes Low Buying Intention? The Role og Liking Tidiness and Scarcity Effects on Food Products

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Disertasi (Membership)

Andrari Putri, author

Efek Cosmopolitanism dan Consumer Ethnocentrism terhadap perilaku pembelian antara produk domestik dan produk asing pada jenis produk kosmetik untuk wajah dan mata = The effect of Cosmopolitanism and Consumer Ethnocentrism in purchasing behavior for domestic versus foreign product in facial and eye cosmetic products

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi (Membership)

Nunut Amalia, author

Analisis pengaruh karakter individual, respon afeksi dan respon kognisi terhadap intensi menonton film Indonesia dan film asing di bioskop = The analysis of the influence of individual characteristic, affective respons and cognitive respons toward purchase intention on Indonesian and foreign movie in cinema

2013

UI - Skripsi (Membership)

Ananda Putri Widayanti, author

Persepsi konsumen Indonesia terhadap produk hibrida = Indonesian consumer?s perspective towards hybrid products

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tugas Akhir

Limbong, Farida Meity Romauli, author

Pengaruh persepsi konsumen atas produk, distribusi, dan harga terhadap citra merek dalam membangun ekuitas merek : studi kasus Produk Suzuki Ertiga) = The influence of customer perception on product place and price to brand image in building brand equity : case study Suzuki Ertiga / Farida Meity Romauli Limbong

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Tesis (Membership)

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