Pasadina Makaraputri Astikariandini
Analisis ekuitas merek Shampo Sunsilk
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009
 UI - Skripsi (Open)
Fadiah Prihandini
Analisis pengaruh media sosial terhadap ekuitas konsumen produk Sepatu Adorable = The analysis of social media influence toward customer equity in Adorable Shoes
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Nuzul Inas Nabila
Analisis ekuitas merek internal perusahaan di kategori high involvement studi pada Nike Indonesia = Analysis of company internal brand equity in category high involvement study on Nike Indonesia / Nuzul Inas Nabila
2015
 UI - Tesis (Membership)
Ghina Maulanny Gani
Pengaruh Rebranding Terhadap Brand Loyalty dan Terhadap Brand Equity pada Indosat Ooredoo = Effect of Rebranding on Brand Loyalty and In Brand Equity on Indosat Ooredoo
Fakultas Ilmu Administrasi Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Endy Subiantoro
Analisis atribut - atribut CBBE (customer-based brand equity) :studi kasus:harian bisnis indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2008
 UI - Tesis (Open)