Persepsi terhadap environmental advertisement dan environment friendly product sebagai variabel mediasi antara environmental attitudes terhadap purchase intention produk low cost green car = Perception of environmental advertisement and environment friendly product as mediating variable between environmental attitudes and purchase intention of low cost green car

Ten deadly marketing sins : signs and solutions = Sepuluh dosa pemasaran mematikan : sinyal dan solusi / Philip Kotler

Principles of Marketing /​ Philip Kotler, Gary Armstrong

Dasar-dasar managemen pemasaran

Dasar-dasar pemasaran