Persepsi terhadap environmental advertisement dan environment friendly product sebagai variabel mediasi antara environmental attitudes terhadap purchase intention produk low cost green car = Perception of environmental advertisement and environment friendly product as mediating variable between environmental attitudes and purchase intention of low cost green car

Dasar-dasar managemen pemasaran

Dasar-dasar pemasaran

Munculnya internet sebagai media baru : Memahami perilaku konsumen terhadap Online Shopping di Jakarta = The emergence of internet as new media : understanding consumer behavior towards Online Shopping in Jakarta

Kesenjangan antara nilai ekspektasi dan aktual konsumer ketika terlibat dalam pengalaman belanja online = The Gaps between consumer perceived and actual value when engaging in online shopping experience