Sri Lestari
Analisis efektivitas penayangan acara komedi SJA sebagai salah satu media beriklan di RCTI
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 1993
 UI - Skripsi (Membership)
Barban, Arnold N.
Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec
NTC Business Books, 1993
 Buku Teks
Nadya Zharah Ayuningtyas
Pengaruh electronic word of mouth (e-WOM) melalui media sosial terhadap minat beli konsumen: studi pada Ojju k food = The effect of electronic word of mouth through social media towards purchase intention: study on Ojju k food
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Deni Sundawa
Penetrasi pasar dan diversifikasi produk bagi pelanggan "dine-in" serta promosi melalui media sosial intagram gerai pisang cokelat cakra Kota Bandung = Market penetration and product diversification for "dine in" customers and promotion through instagram social media for pisang coklat cakra's outlet in Bandung City
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
Daniel Fidelis Ganoto
Analisis peran social media untuk membangkitkan engagement dalam membeli kembali suatu merek : studi kasus social media campaign terhadap existing customers nissan = Analysis of social media role for generating an engagement towards customers desire to repurchase a brand case study social media campaign towards existing customers nissan / Daniel Fidelis Ganoto
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)