Raedi Zakiri Jazuli
Pengaruh perceived risk terhadap price consciousness dan purchase intention komputer tablet pada mahasiswa di Jabodetabek : studi kasus merek dagang Samsung = The influence of perceived risk on price consciousness and purchase intention of tablet computer among university student in Jabodetabek : case study Samsung brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Paskhalisa Margaretha
Analisis pengaruh kemudahan kebutuhan sosial dan pengaruh sosial terhadap ketergantungan penggunaan smartphone serta dampaknya terhadap perilaku pembelian studi kasus pengguna smartphone samsung = Analysis of influence of convenience social needs and social influence to smartphone addiction a case study of samsung smartphone users
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Doktrin paten dalam sengketa Apple melawan Samsung
 Artikel Jurnal
Mu`tiaul Fathoni
Pengaruh consumer brand identification terhadap brand loyalty dan brand advocacy pada produk smartphone Samsung = The impact of consumer brand identification toward brand loyalty and brand advocacy case of smartphone Samsung
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Gilang Adimulya
Analisa pengaruh price discount terhadap store image dan purchase intention produk smartphone Studi Kasus: Produk Samsung Galaxy pada Okeshop = Analysis of the price dicount towards the store image and purchase intention for smarthphone product Case Study L Samsung Galaxy production Okeshop.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)