Pengaruh perceived risk terhadap price consciousness dan purchase intention komputer tablet pada mahasiswa di Jabodetabek : studi kasus merek dagang Samsung = The influence of perceived risk on price consciousness and purchase intention of tablet computer among university student in Jabodetabek : case study Samsung brand

Analisis pengaruh kemudahan kebutuhan sosial dan pengaruh sosial terhadap ketergantungan penggunaan smartphone serta dampaknya terhadap perilaku pembelian studi kasus pengguna smartphone samsung = Analysis of influence of convenience social needs and social influence to smartphone addiction a case study of samsung smartphone users

Doktrin paten dalam sengketa Apple melawan Samsung

Pengaruh consumer brand identification terhadap brand loyalty dan brand advocacy pada produk smartphone Samsung = The impact of consumer brand identification toward brand loyalty and brand advocacy case of smartphone Samsung

Analisis pengaruh brand placement acceptance terhadap sikap dan perilaku persepsi pengguna samsung dan non samsung = Analysis of effect of brand placement acceptance on attitudes and behavior samsung smartphone user and non user perception