Meutia Thahira
Pengaruh green brand image, green trust dan green satisfaction terhadap repurchase intention : studi mengenai produk IKEA = The influence of green brand image, green trust, and green satisfaction on repurchase intention: the study of IKEA products
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
Syavira Usman Putri
Dampak Green Marketing Mix, Green Image, Green Satisfaction, dan Green Trust pada Green Customer Loyalty: Green Cosmetics Indonesia = Impact of Green Marketing Mix, Green Image, Green Satisfaction, and Green Trust on Green Customer Loyalty: Indonesia's Green Cosmetics
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Ricki Hardi
Analisis pengaruh perubahan desain logo pada sikap pelanggan terhadap brand (melalui mediasi evaluasi logo) yang dimoderasi oleh komitmen terhadap brand kajian pada PT Garuda Indonesia Tbk = Analysis of the effect of logo redesign toward brand attitude (through the mediation of logo evaluation) moderated by brand commitment case study of PT Garuda Indonesia Tbk / Ricki Hardi
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis (Membership)
Sandhy Alief Fitriawan
Pengaruh logo "Aku Cinta Indonesia" terhadap intensi pembelian kategori produk High-Tech dan Low-Tech buatan Indonesia = The effect of logo "I Love Indonesia" in the category of High-Tech and Low-Tech local product made in Indonesia / Sandhy Alief Fitriawan
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Kristel Elissa
Analisis green brand positioning untuk membangun green brand image pada merek kecantikan dan perawatan pribadi Love Beauty and Planet = Analysis of green brand positioning to build green brand image of beauty and personal care Brand Love Beauty and Planet
2020
 UI - Makalah dan Kertas Kerja