Marketing to women : mendongkrak laba dari konsumen paling kaya dalam segmen pasar terbesar / Martha Barletta

Don't think pink: what really makes women buy--and how to increase your share of this crucial market

Representasi Hirarki Atribut Bauran Pemasaran Berdasarkan Customer Review = Hierarchy Representation of Marketing Mix Attributes Based On Customer Review

Boom: marketing to the ultimate power consumer-the baby boomer woman

Analisa pengaruh simbol religi Islam dalam komunikasi pemasaran terhadap sikap dan keinginan membeli konsumen muslimah = Analysis of impact of Islamic religious symbol in marketing communication to attitude and purchase intention of female moslem