Analisa Teori Two Factor Theory dalam Periklanan Terhadap Fenomena Repetisi Jingle Iklan Lazada "Pengiriman Cepat, Gratis Ongkir" = Analysis of the Two Factor Theory in Advertising on the Repetition Phenomenon of the Lazada Advertising Jingle "Pengiriman Cepat, Gratis Ongkir"

Munculnya internet sebagai media baru : Memahami perilaku konsumen terhadap Online Shopping di Jakarta = The emergence of internet as new media : understanding consumer behavior towards Online Shopping in Jakarta

Kesenjangan antara nilai ekspektasi dan aktual konsumer ketika terlibat dalam pengalaman belanja online = The Gaps between consumer perceived and actual value when engaging in online shopping experience

Analisis Loyalitas Pelanggan Menggunakan Custome Lifetime Value (Studi Kasus pada Usaha Perlengkapan Bayi) = Customer Loyalty Analysis Using Customer Lifetime Value ( A Case Study of Baby Equipment SMEs)

Analisis pengaruh consumer-website relation terhadap eWOM effectiveness: studi kasus pada Traveloka = Influence of consumer-website relation on eWOM effectiveness: study case on Traveloka