Zulhi Muwafik
Pengaruh country of origin image terhadap consumer purchase intention proton : studi pada masyarakat Kota Depok = The impact of country of origin image toward consumer purchase intention proton study on Depok City / Zulhi Muwafik
2015
 UI - Skripsi (Membership)
Claudia Yuvita
Visual merchandising dalam strategi komunikasi pemasaran departement store(studi kasus : pt matahari putra prima tbk)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2001
 UI - Tesis (Membership)
Sheilla Ananda Berliana
Dampak publisitas negatif terhadap consumer attribution, brand equity, dan purchase intention: studi kasus terhadap Garuda Indonesia = The Impact of negative publicity on consumer attribution, brand equity, and purchase intention: the case study of Garuda Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Andrea Rahardiana Putri
Analisis pengaruh visual merchandising pada perilaku impulse buying: studi pada gerai ritel fashion H&M Grand Indonesia Jakarta Pusat = Analysis of the influence of visual merchandising on impulse buying behavior: study on fashion retail store H&M Grand Indonesia Central Jakarta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Bagus Sanjata Bagaskara
Pengaruh store atmosphere terhadap customer repurchase intention studi pada specialty store eiger adventure store Bandung = The influence of store atmosphere towards customer repurchase intention study on specialty store eiger adventure store Bandung
Universitas Indonesia, 2015
 UI - Skripsi (Membership)