Nadia Theodora
Analisis Hubungan Elemen-Elemen Komunikasi Pemasaran Terpadu (Integrated Marketing Communication) Terhadap Dimensi-Dimensi Dalam Ekuitas Merek (Brand Equity)(Studi Kasus Pada Merek FMCG: Indomie) = Relationship Analysis between Elements of Integrated Marketing Communication Towards The Dimensions of Brand Equity-(Case Study: Indomie as FMCG Brand)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Tesis Membership
Putri Diah Lestari
Islamic Brand Equity: Pengaruh Perceived Quality, Corporate Brand Image dan Brand Personality terhadap Brand Loyalty melalui Mediasi Brand Attitude (Analisis komunikasi pemasaran merek kosmetik Wardah) = Islamic Brand Equity: The Effect of Perceived Quality Corporate Brand Image and Brand Personality to Brand Loyalty through Brand Attitude Mediation (Marketing Communication Analysis of Wardah Cosmetic)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Tesis Membership
Ayudya Putri Wahyuningrum
Analisis pengaruh kongruitas sponsorship dalam strategi pemasaran merek halal (Studi kasus: Wardah & acara festival) = The sponsorship congruity impact analysis on halal brand marketing strategy (Study case: Wardah & festival events).
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi Membership
Dewi Silvialestari
Analisis strategi komunikasi pemasaran terhadap pembentukan ekuitas merek (studi kasus: strategi komunikasi pemasaran advertising sales promotion event experience dan public relations publicity produk rumah tangga kategori pelicin pakaian) = Analysis of marketing communication strategy of brand equity establishment case study marketing communication strategy advertising sales promotion event experience and public relations publicity of household product brand of wrinkle release spr / Dewi Silvialestari
2015
 UI - Tesis Membership
Gina Fairuz Hardiyanti
Kegiatan komunikasi pemasaran terpadu dan ekuitas merek the Body Shop Indonesia = Integrated marketing communications and brand equity of the Body Shop Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Makalah dan Kertas Kerja