Analisis hubungan efektivitas iklan dengan ekuitas merek : studi kasus pada iklan televisi produk Axe = Analysis relationship between advertising effectiveness and brand equity : case study Axe's television advertising

Pengaruh terpaan iklan susu formula di televisi terhadap persepsi ibu tentang kecerdasan anak : studi dengan analisa kultivasi pada ibu orangtua murid sekolah alam Cikeas, Cibubur = The influence of grown up milk advertising exposure on television to mother s perception about children intelegence : study analysis with cultivation theory at Sekolah Alam Cikeas, Cibubur

Efektivitas terpaan iklan televisi "top coffee" versi Iwan Fals dengan menggunakan direct rating method = Effectiveness of advertising exposure "top coffee iwan" fals version the television using the direct rating method

Analisis pengaruh terpaan iklan televisi kartu perdana 3 Indie+ terhadap minat beli mahasiswa Program Sarjana Reguler dan Paralel FISIP UI : studi pada iklan kartu perdana 3 Indie+ : "Buat Kamu Yang Udah Gede" = The analyze about the effects of 3 Indie+'s prime card television advertising exposure against purchase intention of the reguler and paralel students of FISIP UI : study toward 3 indie+ : "Buat Kamu yang Udah Gede"

Pengaruh international celebrity endorser dan brand credibility terhadap keputusan pembelian jasa (studi kasus celebrity endorser pada iklan televisi maskapai Penerbangan Garuda Indonesia) = The effect of international celebrity endorser and brand credibility towards purchasing decision (case study celebrity endorser in Garuda Indonesia s television advertising)