Riko Brazore Meliala
Analisis Pengaruh Perilaku Self-Disclosure Pada Kanal Media Sosial Terhadap Repurchase Intention (Studi Pada Konsumen Somethinc di Jabodetabek) = Analysis of the Effect of Self-Disclosure Behavior on Social Media Channels on Repurchase Intention (Study on Somethinc Consumers in Greater Jakarta)
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Pipit Agustiyanti Mulyadi
Pengaruh Menu Online Terhadap Keinginan Membeli Konsumen dan Kaitannya dengan Kontaminasi di Masa Pandemi = The effect of Online Menu on Consumer Purchase Intention with Contamination Concern During the Covid-19 Pandemic
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Ayu Rizky Utami
Pengaruh electronic word of mouth dalam media sosial path terhadap intensi membeli pada konsumen restoran baru = The effect of electronic word of mouth on path social media towards new restaurant consumer s purchase intention
Fakultas Psikologi Universitas Indonesia, 2015
 UI - Skripsi (Membership)
Rizky Rivaldi Riyadi
Pengaruh pemasaran viral terhadap niat pembelian konsumen (Studi pada pengguna media sosial di DKI Jakarta) = Effect of viral marketing to purchase intention (Case study on social media users in Jakarta)
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Ahmad Yusuf Bryan
Pengaruh Aktivitas Pemasaran Media Sosial terhadap Kepuasan Konsumen, Intensi Berperilaku dan Komunikasi Mulut ke Mulut (WOM) pada Konsumen Starbucks Coffee di Jakarta = The Effect of Social Media Marketing Activities on Consumer Satisfaction, Behavior Intention and Word-of-Mouth (WOM) on Starbucks Coffee's Consumers in Jakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi (Membership)