Ananda Arrahma Fesya
Perlindungan Hukum Bagi Pemilik Merek Dagang Yang Mereknya Digunakan Sebagai Petunjuk Deksriptif Untuk Produk Lain Dalam Penjualan Suatu Produk di E-Commerce = Legal Protection For Trademark Owners Whose Brand Is Used As Descriptive Guide For Other Products In Selling A Product In E-Commerce
Fakultas Hukum Universitas Indonesia, 2023
 UI - Skripsi Membership
Ofalyn Octarya Sitepu
Pengaruh psychological sense of brand community terhadap brand commitment dan brand loyalty dengan pendekatan social identity theory = The effect of psychological sense of brand community on brand commitment and brand loyalty with social identity theory approach
2020
 UI - Tesis (Membership)
Sigit Priyono
Pengaruh brand origin dan product usage experience terhadap persepsi kualitas dan minat beli produk musik = The influence of brand origin and product usage experience towards perceived quality and purchase intention of music products
2016
 UI - Tesis (Membership)
Aveline Leonadiputri
Pengaruh Customer Perceived Value, Brand Trust, dan Brand Affect dalam Membangun Brand Loyalty : Studi pada Pengguna Telepon Genggam di Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2010
 UI - Tesis (Open)
Ahmad Mudhofarul Baqi
Peran Pemerintah Indonesia dalam meningkatkan partisipasi di Rantai Nilai Global: studi kasus Hilirisasi Komoditas Nikel 2014-2021 = The role of the Indonesian Government to upgrade participation in Global Value Chain: case study Nickel Down streaming 2014-2021
2022
 UI - Tugas Akhir