Pengaruh country of origin terhadap consumer purchase intention melalui brand image dan brand evaluation pada target konsumen skincare Laneige di Jakarta = The effect of country of origin towards consumer purchase intention through brand image and brand evaluation on Laneige skincare target consumer in Jakarta

Perbandingan pengaruh consumer ethnocentrism dan cosmopolitanism terhadap perceived quality serta dampaknya pada purchase intention konsumen kosmetik di Indonesia = The Effect comparison of consumer ethnocentrism and cosmopolitanism to perceived quality and its impact on purchase intention of cosmetic consumers in Indonesia

Pengaruh country of origin terhadap purchase intention melalui perceived quality produk jam tangan merek Swatch asal negara Switzerland = The influence of country of origin on purchase intention through perceived quality the watches product of Swatch brand from country of Switzerland

Pengaruh brand origin dan product usage experience terhadap persepsi kualitas dan minat beli produk musik = The influence of brand origin and product usage experience towards perceived quality and purchase intention of music products

Pengaruh Brand Name, Product Involvement dan Consumer Ethnocentrism terhadap Purchase Intention pada Strategi Penamaan Merek = The Effect of Brand Name, Product Involvement and Consumer Ethnocentrism towards Purchase Intention on Brand Naming Strategy