Hasil Pencarian

Ditemukan 120 dokumen yang sesuai dengan query

Telephone surveys in Europe: research and practice

[Telephone surveying is the most often applied mode of data collection in Europe. That implies a need for methodological knowledge on this topic. However, technical conditions are changing rapidly and the challenge for survey researchers to stay up-to-date is immense. For instance, landline and mobile phone coverage have extremely changed...

Berlin: [Springer, Springer], 2012

e20397395

eBooks Universitas Indonesia Library

Rao, Vithala R., author

Applied conjoint analysis

New York: Springer, 2014

658.8 RAO a

Buku Teks Universitas Indonesia Library

Qualitative consumer research

This volume provides a good illustration of the sorts of insights that qualitative and conceptual analysis can provide. Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, how skiers consume a ski resort, and how small retailers can...

United Kingdom: Emerald, 2017

e20469484

eBooks Universitas Indonesia Library

Jenkins, John R.G., author

Marketing and customer behaviour

Oxford: Pergamon Press, 1972

658.834 2 JEN m

Buku Teks Universitas Indonesia Library

Hedin, Hans

The handbook of market intelligence : understand compete and grow in blobal markets

This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing competitor intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data,...

Chichester: John Wiley & Sons, 2011

658.83 HED h

Buku Teks Universitas Indonesia Library