Ditemukan 2527 dokumen yang sesuai dengan query
Ongko w. Tandyasraya, author
1989
S-Pdf
UI - Skripsi (Membership) Universitas Indonesia Library
Bernard Edwin S., author
1989
S-Pdf
UI - Skripsi (Membership) Universitas Indonesia Library
Dewi Zeisaputri, author
1989
S-Pdf
UI - Skripsi (Membership) Universitas Indonesia Library
Los Angeles: Springer, 2017
658.83 CRE
Buku Teks Universitas Indonesia Library
Rosenbloom, Bert, author
Singapore: South Western Cengage Learning, 2012
658.84 ROS m
Buku Teks Universitas Indonesia Library
Worm, Stefan, author
[In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers’ (OEMs’) customers affects component suppliers’ market performance in their relationships with these OEMs. Further, the author...
Wiesbaden: [Gabler Verlag, ], 2012
e20396490
eBooks Universitas Indonesia Library
Malhotra, Naresh K., author
Singapore : Pearson education, 2010
658.83 MAL m
Buku Teks Universitas Indonesia Library
Malhotra, Naresh K., author
Delhi: Pearson India Education, 2016
658.83 MAL m
Buku Teks Universitas Indonesia Library
Kelly, Lois, 1955- , author
It's official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to focus on crafting the right kind of message -- because without it, even...
New York: American Management Association, 2007
e20443642
eBooks Universitas Indonesia Library
Harden, Leland, author
With marketing budgets stretched tight, it's harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Market ing by the Numbers shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Explaining best practices and the most useful...
New York: [American Management Association;, ], 2011
e20440635
eBooks Universitas Indonesia Library
