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"Buku ini mengenai sikap, perubahan sikap dan persuasi"

"Peneltian ini bertujuan membahas Pengaruh Konten Narasi dan Fitur Self Help Affordances pada Instagram Story terhadap Engagement: Studi Motivational Technology pada Sikap Pengguna. Metodologi yang digunakan adalah penelitian kuantitatif dengan responden followers dari media sosial Instagram @Jouska yang berjumlah 307 orang. Teknik analisa data dilakukan dengan analisa statistik deskriptif dan analisis jalur (path analysis) untuk membuktikan hipotesa dalam penelitian ini. Hasil penelitian menunjukkan bahwa Konten narasi dan Self Help Affordances tanpa melalui motivasi intrinsik memiliki pengaruh terbesar terhadap engagement. Meskipun sumbangsih yang diberikan oleh variabel konten narasi dan self help affordances tidaklah besar yakni 25%, namun hasil ini menunjukkan bahwa ada pengaruh yang diberikan oleh faktor konten naratif terhadap munculnya rasa keterikatan bagi khalayak. Hasil temuan ini menegasikan penelitian sebelumnya yakni teori motivational technology yang mengusung konsep self help affordances sebagai faktor utama dan satu-satunya variabel yang membentuk motivasi intrinsik dan engagement tidak cukup relevan untuk diaplikasikan dalam konteks Instagram story.

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This research aims to discuss the Effect of Narrative Content and Self Help Affordances Features on Instagram Story of Engagement: Motivational Technology Study on User Attitudes. The methodology used is quantitative research with the respondents followers from @Jouska Instagram social media, amounting to 307 people. Data analysis techniques were carried out by descriptive statistical analysis and path analysis to prove the hypothesis in this study. The results showed that narrative content and Self Help Affordances without going through intrinsic motivation had the greatest influence on engagement. Although the contribution given by the narrative content variable and self help affordances is not large at 25%, this result shows that there is an influence given by the narrative content factor to the emergence of a sense of attachment to the audience. These findings negate previous research, namely the theory of motivational technology that carries the concept of self help affordances as the main factor and the only variable that forms intrinsic motivation and engagement is not relevant enough to be applied in the context of the Instagram story."

"Literasi digital dan sikap terhadap teknologi merupakan faktor penting dalam adaptasi profesional di era digital. Penelitian ini bertujuan untuk menganalisis hubungan antara sikap terhadap teknologi dan literasi digital pada kelompok pekerja dewasa awal di Jabodetabek, Indonesia. Dimensi sikap terhadap teknologi meliputi, Positive Attitudes Toward Technology, Anxiety About Being Without Technology or Dependence on Technology, Negative Attitudes Toward Technology, dan Preference for Task Switching, yang diukur menggunakan Media and Technology Usage and Attitudes Scale (MTUAS). Sedangkan, literasi digital diukur menggunakan Digital Literacy Model. Hasil penelitian menunjukkan korelasi positif yang signifikan antara Positive Attitudes Toward Technology dan literasi digital (r = 0.493, p < 0.01), sementara dimensi lainnya tidak menunjukkan korelasi signifikan: Anxiety About Being Without Technology or Dependence on Technology (r = 0.076, p > 0.05), Negative Attitudes Toward Technology (r = -0.092, p > 0.05), dan Preference for Task Switching (r = -0.132, p > 0.05). Implikasi penelitian ini menunjukkan bahwa sikap positif terhadap teknologi berperan penting dalam meningkatkan literasi digital pekerja dewasa awal. Limitasi penelitian termasuk keterbatasan representasi demografis dan adaptasi alat ukur yang mungkin mempengaruhi reliabilitas hasil. Penelitian selanjutnya disarankan untuk memperluas sampel dan memperbaiki adaptasi alat ukur untuk hasil yang lebih akurat.

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Digital literacy and attitudes toward technology are crucial factors in professional adaptation in the digital era. This study aims to analyze the relationship between attitudes toward technology and digital literacy among early adulthood workers in Jabodetabek, Indonesia. Dimensions of attitudes toward technology include Positive Attitudes Toward Technology, Anxiety About Being Without Technology or Dependence on Technology, Negative Attitudes Toward Technology, and Preference for Task Switching, measured using the Media and Technology Usage and Attitudes Scale (MTUAS). Digital literacy is measured using the Digital Literacy Model. The results show a significant positive correlation between Positive Attitudes Toward Technology and digital literacy (r = 0.493, p < 0.01), while other dimensions do not show significant correlations: Anxiety About Being Without Technology or Dependence on Technology (r = 0.076, p > 0.05), Negative Attitudes Toward Technology (r = -0.092, p > 0.05), and Preference for Task Switching (r = -0.132, p > 0.05). The implications indicate that a positive attitude toward technology enhances digital literacy among early adulthood workers. Limitations include demographic representation constraints and measurement tool adaptations affecting reliability. Future research should expand the sample and improve measurement tool adaptations for more accurate results."

"Tesis ini menganalisis pengaruh genre congruity musik pada iklan, dengan genre musik yang digunakan yaitu RnB, Rock dan Classic serta diukur dengan tingkat congruency musik pada iklan, yang selanjutnya akan dilihat pengaruhnya pada sikap konsumen terhadap iklan (attitude toward the ad), sikap konsumen terhadap merek (attitude toward the brand) serta niat pembelian (purchase intention) dari konsumen. Penelitian ini bersifat kuantitatif dan merupakan riset konklusif yang bersifat kausal. Berdasarkan data dari 240 responden yang diuji, maka dapat diketahui bahwa terdapat perbedaan yang signifikan secara positif sehingga dapat diartikan bahwa adanya pengaruh genre musik dan congruity dalam pembentukan sikap dan niat beli konsumen.

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This thesis analyzes the effect of music genre congruity in advertisement , through music genre RnB, Rock and Classic as well as measured by the level of congruency of music in advertisement. It was measured by the advertisement congruency music level that then the influence will be seen on attitudes toward advertising, attitudes toward the brand and purchase intention of the consumer. The research prefers to be quantitative and causal conclusive research . According to the data’s of 240 respondents, it is known that there is a significant difference positively. Therefore music genre and congruity give impact to the attitude and purchase intention."

"Penelitian ini bertujuan untuk menganalisis aplikasi dari theory of planned behavior dan menganalisis pengaruh dari attitudes, subjective norms, dan perceived behavioral control terhadap buying intention dan buying behavior layanan ride-sharing berbayar di Indonesia. Sampel penelitian ini adalah penumpang layanan ride-sharing yang menggunakan layanan tersebut kurang dari waktu enam bulan terakhir di wilayah Indonesia yang diolah menggunakan metode Structural Equation Modelling SEM . Hasil penelitian ini menunjukkan bahwa attitudes, subjective norms, dan perceived behavioral control memiliki pengaruh kepada buying intention. Dalam penelitian ini, tidak terbukti adanya pengaruh perceived behavioral control terhadap buying behavior secara langsung tanpa adanya mediasi dari buying intention.

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This study aimed to analyze application from theory of planned behavior and to analyze the effect of attitudes, subjective norms, and perceived behavioral control towards buying intention and buying behavior on paid ride sharing in Indonesia. The sample of this study consist of passengers of ride sharing services who rsquo s been using ride sharing services for less than six months in Indonesia and the data is analyzed using Structural Equation Modeling SEM . The result of this study indicates that attitudes, subjective norms, and perceived behavioral control have positive effect towards buying intention. Meanwhile, the result of this study doesn rsquo t show direct effect between perceived behavioral control towards buying behavior without being mediated by buying intention."