Hasil Pencarian  ::  Simpan CSV :: Kembali

"ABSTRAKPenelitian ini berfokus pada rancangan pengembangan produk untuk majalah gaya hidup U-Magazine. Marketing mix secara umum merupakan istilah yang dipakai untuk menjelaskan product, price, place. dan promotion yang membentuk sistem pemasaran sebuah organisasi. Sebagai pemain yang relatif baru berumur 6 bulan di dalam segmen majalah gaya hidup, tantangan terbesar yang dihadapi oleh U-Mag adalah bagaimana menyajikan produk yang sesuai dengan ekspektasi dari target market mereka. Sebingga, salah satu hal terpenting untuk dibahas adalah yang tercakup pada pengembangan 'produk'. Terdapat berbagai macam cara untuk melakukan pengembangan sebuah produk. Salah satu cara yang tepat adalah dengan menggunakan consumer insight. yang hasilnya sangat berguna untuk mendapatkan gambaran yang sebenarnya dari halhal yang melatar beiakangi perilaku konsumen terhadap produk U-Mag, yang kemudian dijadikan basis yang kuat untuk mengembangkan produknya.

---

ABSTRACTThis paper is focusing solely of the design of product development for U-Magazine lifestyle magazine, In general the term Marketing mix is being used to explain the combination of Product, Price, Place and Promotion that shape the comprehensive marketing system of an organization. As a newly breed of six months old magazine, the biggest challenge for U-Mag would be to provide a product that can live up the expectation of their target market. This !cads to the most important thing that needs to be considered by U-Mag which is the product development elements. There are several ways to develop a certain product One of the most effective ways of doing it is by utilizing consumer insight, that is very useful in obtaining the true picture of the key elements of how consumers respond to U-Mag. These information will be the basis of feedback for U-Mag to develop their product according to the preferences of their target market. "

"Kegagalan produk adalah kondisi dari suatu produk yang tidak sesuai dengan maksud atau tujuan yang diinginkan. Pengendalian kegagalan produk ini adalah suatu sistem verifikasi dan penjagaan / perawatan dari suatu tingkatan kualitas produk atau proses yang dikehendaki dengan cara perencanaan yang seksama, pemakaian peralatan yang sesuai, inspeksi yang terus menerus, serta tindakan korektif dan inovatif apabila diperlukan. Perancangan dan redesign untuk perbaikan alat bantu ini akan menggunakan empat metode yaitu; focus group discussion, quality function development, design of manufacture dan cost and benefit analysis. Adapun keuntungan dari penelitian ini adalah dapat meningkatkan output dan dapat meningkatkan profit margin perusahaan.

---

Product failure is the condition of a product that does not desired with our purpose or goal. Failure control of this product is a system for verification and custody / level maintenance of quality desired product or process by careful planning, use of appropriate equipment, continuous inspection, as well as corrective and innovative actions. Four methods will be use for designing and redesigning to improve the tool: focus group discussions, quality function development, manufacture and design of cost and benefit analysis. The advantage of this research is to increase output and improve our profit margins."

"Bertambahnya jumlah perusahaan start-up, khususnya financial technology (fintech), berdampak signifikan terhadap produk domestik bruto (PDB) nasional Indonesia sehingga berkontribusi terhadap pertumbuhan ekonomi. Namun, perusahaan rintisan teknologi lebih banyak gagal daripada berhasil. Studi menunjukkan bahwa start-up yang menerapkan prinsip lean menghasilkan lebih sedikit kegagalan daripada start-up yang menggunakan metode tradisional. Studi ini berupaya untuk mengelaborasi penerapan praktik umum dan tantangan kerangka kerja lean dalam pengembangan produk baru dari start-up berdasarkan tahapan pendanaan mereka menggunakan tinjauan literatur sistematis dan analisis kualitatif. Penulis menganalisis dua puluh delapan publikasi berdasarkan peringkat dan relevansinya, kemudian melakukan wawancara mendalam dengan dua belas informan dari enam start-up. Analisis penelitian mengelaborasi tiga framework implementasi lean start-up mulai dari vision, steer, dan acceleration yang masing-masing memiliki empat variabel yang berbeda. Studi ini mengungkapkan perbedaan mendasar antara masing-masing perusahaan start-up dalam mengimplementasikan lean framework saat mengembangkan produk baru dan masalah yang mereka hadapi. Penelitian tentang start-up lean ini diharapkan dapat digunakan sebagai panduan untuk mengimplementasikan lean start-up dalam pengembangan produk baru dengan mempelajari informasi yang diperoleh dari berbagai start-up berdasarkan tahapannya.

---

The growing number of start-up companies, especially financial technology (fintech), has a significant impact on Indonesia’s national gross domestic product (GDP), contributing to economic growth. However, tech start-up companies fail more than succeed. Study shows that start-ups that apply lean principles result in fewer failures than start-ups that use traditional methods. This study endeavors to elaborate on implementing general practices and challenges of the lean framework in new product development from start-ups based on their funding stages using a systematic literature review and qualitative analysis. The author analyzed twenty-eight publications based on their ratings and relevance, then conducted in-depth interviews with twelve informants from six start-ups. The research analysis elaborates on three lean start-up implementation frameworks starting from vision, steer, and accelerate, each of which has four different variables. This study reveals fundamental differences between each start-up company in implementing the lean framework when developing new products and the problems they face. This research on lean start-ups is expected to be used as a guide for implementing lean start-ups in new product development by studying information obtained from various start-ups based on their stage."

"New Product Development (NPD) is about the ideation, formulation, and implementation of new and superior solutions in the market. Beyond the obvious need for organizations to innovate in order to compete, embedded in any NPD program are knowledge, technological expertise, and the social networks that convert these capabilities into offerings that create value at every level, for customers, industries, communities, and regions. This volume provides an array of knowledge perspective in NPD across multiple levels of analysis and geographic regions, including Europe, the United States, China, Japan, and India, to explore the dynamics of NPD in today’s global environment. Presenting case studies from such industries as ICT services, semiconductors, software development, bio-technology, higher education, and even safety for children’s toys, and drawing from a variety of theoretical perspectives, including technology and knowledge management, sociology, economic geography, and organizational behavior, the authors highlight critical success and failure factors in NPD.Among the topics covered, new product development teams, including multi-functional and multi-site teams, de-localization and off-shoring of tasks and processes, individual competencies and organizational capabilities, university-industry interactions, high-tech clusters, and technology transfer, and technology policy."