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"Now more than ever, we need to understand social media - the good as well as the bad. We need critical knowledge that helps us to navigate the controversies and contradictions of this complex digital media landscape. Only then can we make informed judgements about what's happening in our media world, and why.Showing the reader how to ask the right kinds of questions about social media, Christian Fuchs takes us on a journey across social media, delving deep into case studies on Google, Facebook, Twitter, WikiLeaks and Wikipedia. The result lays bare the structures and power relations at the heart of our media landscape.This book is the essential, critical guide for all students of media studies and sociology. Readers will never look at social media the same way again."

"This book analyzes the role of social recruitment in HRM. The interactivity of new forms of communication represents an opportunity for companies to attract and select the best candidates. This book focuses on how Social Recruiting and Employer Branding strategies can generate a competitive advantage."

"This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. The textbook continues with the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach by embracing IT, marketing, HR, and many other fields. While the first edition was inspired by the rise of social media tools, the second edition is characterized by a digital economy with increasing digitalization efforts due to newly emerging technologies in Industry 4.0 and the COVID-19 pandemic. Readers will benefit from a comprehensive selection of extended topics, including strategies and business models for social media, influencer marketing, viral campaigns, social CRM, employer branding, e-recruitment, search engineoptimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. Each chapter starts with one or more teaser questions to arouse the readers’ interest, which will be clarified per topic. The second edition also provides ample self-test materials and reflection exercises."

"Penelitian ini dilatarbelakangi oleh fenomena pemakaian media sosial Twitter dalam kehidupan masyarakat. Pemakaian twitter dengan akses yang tidak terbatas membuat aliran komunikasi semakin mudah.Peningkatan penggunaan Twitter semakin mempermudah individu untuk mengekspresikan diri. Twitter juga dapat turut mendorong tumbuhnya gerakan sosial politik. Salah satu gerakan sosial yang tumbuh melalui media sosial twitter adalah Gerakan Sosial #saveKPK. Penelitian ini bertujuan untuk mengetahui fungsi media sosial dalam mendukung suatu gerakan sosial dan menganalisa suatu topik di dalam twitter dalam membangkitkan gerakan sosial di dunia nyata. Terdapat beberapa teori yang mendukung penelitian ini yaitu, media baru, media massa di Internet, computer mediated communication (CMC), masyarakat jaringan, Word of Mouth, sosiologi, dan civil society. Proses komunikasi di dalam media sosial Twitter ini meneguhkan asumsi dari sebuah konsep teori Word of Mouth (WOM), bagaimana media sosial Twitter ini berperan menyebarkan informasi secara cepat dan berdampak secara luas. Secara informal muncul para pemilik akun yang berperan sebagai pemimpin opini. Para pemimpin opini ini mempunyai dua peranan utama, yaitu menggerakkan proses penguatan pemikiran melalui pesan-pesan berbentuk fakta dan opini, serta memobilisasi para pengikut opini melalui pesan-pesan berbentuk pengumuman dan ajakan untuk turut berperan aktif dalam aksi di dunia nyata. Dengan adanya para pemimpin opini yang menjalankan peran-peran tersebut, individu-individu yang terlibat dalam gerakan sosial #saveKPK di dunia maya dapat dimobilisasi untuk turut berperan aktif dalam aksi gerakan sosial #saveKPK di dunia nyata, yaitu melalui kegiatan yang disebut "Semut Rangrang".

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The study was based on the phenomenon of the use of social media Twitter in the public life. The use of internet with no limit for its access has made communication flow easier and more freely-open knowledge and information. The rise in use of Twitter has made personal expression of opinion by individuals easier. Twitter has also induced the rise of various socio-political movements. One of these social movements using Twitter was #saveKPK movement. The objective of the study was to investigate the functions of social media in supporting a social movement and to analyse a topic in Twitter which enhance the rise of social movement in the actual world. There were a number of theories supporting the study such as new media, mass media in the internet, computer mediated communication (CMC), network society, Word of Mouth, sociology, civil socitety, and social movement.

Communication process in the media has verified the assumption taken from the word mouth theory demonstrating the role of Twitter in fast dissemination of information with widespread impact. Although formally the social movement through Twitter has no leader, informally a few accounts rose as the opinion leaders. These opinion leaders had two main functions: to induce the process of strengthening the ideas by providing messages in the forms of facts and opinions, as well as to mobilize the opinion followers by providing messages in the forms announcements and invitations to participate in the actual actions in the real life. The presence of these opinion leaders with such functions, have enabled individuals involved in the social movement #saveKPK in the cyber world to be mobilised to participate actively in the real world actions, such as through "Semut Rangrang" activities."

"Salah satu bagian penting dalam mempertahankan market share dan daya saing pada sektor industri manapun adalah kepuasan pelanggan. Tentu saja ini berlaku pada sektor industry otomotif. Ulasan pelanggan dan kuesioner telah memiliki peran penting dalam meninjau kepuasan pelanggan selama ini, tapi semakin banyak pelanggan menggunakan waktu mereka online. Studi ini mengevaluasi dan menganalisa komen dan ulasan yang di-posting di social media, menggunakan cluster analysis dan text mining. Hasil dari studi ini adalah evaluasi resepsi pelanggan terhadap produk merek otomotif ternama, kelebihan dan kelemahannya, area-area mana saja yang dapat pujian dan kritisisme, supaya bisa membuat dan mengimplementasikan sistem prioritas untuk mempertahankan kepuasan pelanggan dan daya saing.

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A large part of maintaining market share and a competitive advantage in any industrial sector is customer satisfaction. This also applies to the automotive industry. Customer reviews and questionnaires had played a large part in gauging customer satisfaction throughout the years, but an ever-increasing population of the customer base spends most of their time online. This study evaluates and analyzes comments and reviews posted in social media using cluster analysis through text mining. The output of this study is an evaluation of the general customer reception towards a leading automotive brand’s products, its specific strengths and weaknesses, areas that garner criticism or praise, in order to create and implement a prioritization system to maintain customer satisfaction and retain competitiveness."

"In a social media era where everything is for the public to see, people with a significant number of followers are prone to criticism and negative comments. Indonesian influencers such as Kekeyi and Rachel Venya are victims of negative comments on their Instagram by random people. Based on the words of a psychologist, Suler, negative comments on social media can be explained by the online disinhibition effect. Online disinhibition effect is divided into two categories which are the benign online disinhibition effect and the toxic online disinhibition effect. This research paper aims to analyse how the online disinhibition contributes to the emergence of negative comments on the comment sections of Indonesian influencers, Kekeyi and Rachel Venya. Through secondary research and content analysis, it is found that the toxic online disinhibition effect contributes to the emergence of negative comments.

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Di era media sosial yang di mana segala sesuatu dapat dilihat oleh publik, orang dengan jumlah pengikut yang banyak rentan terhadap kritik dan komentar negatif. Influencer Indonesia seperti Kekeyi dan Rachel Venya seringkali menjadi korban komentar negatif di Instagram. Berdasarkan perkataan psikolog, Suler, komentar negatif di media sosial dapat dijelaskan dengan efek disinhibisi online. Efek disinhibisi online dibagi menjadi dua kategori yaitu efek disinhibisi online jinak dan efek disinhibisi online merugikan. Makalah penelitian ini bertujuan untuk menganalisis bagaimana disinhibisi online berkontribusi terhadap munculnya komentar negatif di kolom komentar influencer Indonesia, Kekeyi dan Rachel Venya. Melalui penelitian sekunder dan analisis konten, ditemukan bahwa efek disinhibisi online yang merugikan berkontribusi pada munculnya komentar negatif."

"ABSTRAKDespite the emergence of social media in many aspects of Vietnamese lives, including marketing and promotional activities, Vietnamese organizations have used little social media in their crisis communication efforts. The organizations are hesitant to adopt social media in crisis communication and prefer to use traditional media because of its controllability and professionalism. However, with the increasing number of organizational crises that started on social media in the past years, it is arguably that Vietnamese stakeholders use social media as one of their main communication channels during crises. Should the organizations use social media in response? Through a series of interviews to PR practitioners and stakeholders in Vietnam, this research aims to find out the similarities and gaps in the perception of social media use for crisis communication between these two groups, and to guide a crisis communication practice that is appreciated by stakeholders."