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"This study investigates the factors affecting borrowing intention among young entrepreneur of Indonesia TDA community based on the Theory of Planned Behavior (TPB). About 100 questionnaires were accepted and analyzed using structural equation modeling (SEM) in determining the relationships. The results show that borrowing intention amongst young entrepreneur of Indonesia TDA community is influenced by attitude, subjective norms, perceived behavior control, self identity, situational temptation, and past behavior. The young entrepreneur of Indonesia TDA community believe that they have complete control of their behavior in borrowing as they perceived to be equipped with the knowledge about the personal financing. In addition, because of their experience in students’ loans since undergraduates’ level, the result explains why situational temptation were found to be a significant predictor. The findings offer implications for researchers and government."

"Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi intensiPNS Badan Kepegawaian Negara RI dalam membayarkan zakat profesinya padaBAZNAS. Theory of Planned Behavior yang dimodifikasi dengan tambahanvariabel Literasi Zakat PUSKAS BAZNAS menjadi dasar landasan teori penelitianini. Metode penelitian berupa kualitatif survey dan menggunakan SEM-PLS(Structural Equation Modelling-Partial Least Square) sebagai alat analisisnya.Sampel berupa 119 orang PNS BKN yang bertugas di BKN RI Pusat. Hasil daripenelitian ini menunjukan bahwa pengetahuan zakat tidak berpengaruh secaralangsung terhadap intensi membayar zakat ASN, namun secara bersama-samadengan variabel lainnya, yaitu Attitude Towards Behaviour, Subjective Norms danPerceived Behavioral Control mempengaruhi intensi membayar zakat PNS BKN.Variabel Attitude Towards Behaviour dan Perceived Behavioral Controlmempengaruhi intensi membayar zakat PNS BKN sedangkan variabel SubjectiveNorms tidak berpengaruh terhadap intensi membayar zakat PNS BKN

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This study studies the factors that influence the intention of the Civil Servants of Badan

Kepegawaian Negara RI in paying their zakat profession at BAZNAS. The Theory of

Planned Behavior which is modified with the addition of Zakat Literacy by PUSKAS

BAZNAS’s variable, form the basis of this research theory. The research method using

qualitative survey and SEM-PLS (Structural Equation Modeling-Partial Least Square) as

an analysis tool. The sample consisted of 119 BKN civil servants who were assigned at

BKN RI Pusat. Results indicated that zakat knowledge had no direct effect on BKN

civil servants’s intention to pay zakat, but jointly with other variables, Attitude

towards behaviour, Subjective norms dan Perceived Behavioral control, had

significant effects on BKN civil servants’s intention to pay zakat. Attitude towards

behaviour and Perceived Behavioral control had significant effects on ASN

intention to pay zakat. Subjective norms had no significant effects on BKN civil

servants’s intention to pay zakat."

"Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi keinginan membeli produk green skincare pada milenial dan generasi Z menggunakan pendekatan the theory of planned behavior dengan country of origin dan price sensitivity sebagai variabel moderasi nya. Sampel yang digunakan dalam penelitian ini sebanyak 389 responden yang merupakan responden berusia 17 - 40 tahun, berdomisili di Jabodetabek, Indonesia, dan pernah menggunakan skincare dalam 6 bulan terakhir. Penelitian ini menggunakan Structural Equation Modeling (SEM) PLS dalam pengolahan data. Hasil penelitian ini membuktikan bahwa: (1) Attitude memiliki pengaruh positif pada Purchase Intention; (2) Subjective Norm memiliki pengaruh positif pada Purchase Intention; (3) Perceived Behavioral Control memiliki pengaruh positif pada Purchase Intention; (4) Country of Origin yang positif tidak memiliki pengaruh signifikan dalam hubungan antara Attitude dan Purchase Intention; (5) Country of Origin yang positif memperkuat hubungan antara Subjective Norm dan Purchase Intention; (6) Country of Origin yang positif tidak memiliki pengaruh signifikan dalam hubungan antara Perceived Behavior Control dan Purchase Intention; (7) Price Sensitivity yang tinggi melemahkan hubungan antara Attitude dan Purchase Intention; (8) Price Sensitivity yang tinggi melemahkan hubungan antara Subjective Norm dan Purchase Intention; (9) Price Sensitivity yang tinggi tidak memiliki pengaruh signifikan dalam hubungan antara Perceived Behavior Control dan Purchase Intention.

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This study aims to determine the factors that influence the desire to buy green skincare products for millennials and generation Z using the theory of planned behavior approach with country of origin and price sensitivity as moderating variables. The sample used in this study were 389 respondents who were respondents aged 17-40 years, domiciled in Jabodetabek, Indonesia, and had used skincare in the last 6 months. This research uses PLS Structural Equation Modeling (SEM) in data processing. The results of this study prove that: (1) Attitude has a positive effect on Purchase Intention; (2) Subjective Norm has a positive influence on Purchase Intention; (3) Perceived Behavioral Control has a positive effect on Purchase Intention; (4) Positive Country of Origin has no significant effect on the relationship between Attitude and Purchase Intention; (5) Positive Country of Origin strengthens the relationship between Subjective Norm and Purchase Intention; (6) Positive Country of Origin has no significant effect on the relationship between Perceived Behavior Control and Purchase Intention; (7) High Price Sensitivity weakens the relationship between Attitude and Purchase Intention; (8) High Price Sensitivity weakens the relationship between Subjective Norm and Purchase Intention; (9) High Price Sensitivity has no significant effect on the relationship between Perceived Behavior Control and Purchase Intention."

"Karyawan terkadang menghadapi situasi dilematis dalam pelaksanaan tugas di tempatkerja, sehingga mendorong untuk terlibat dalam mengambil keputusan etis. Perilakupengambilan keputusan etis karyawan dapat diprediksi oleh intensinya. Penelitian initerdiri dari 2 studi yaitu studi penelitian korelasional (studi 1) dan studi penelitian terapan (studi 2). Studi 1 bertujuan mengeksplorasi faktor yang berperan terhadap intensi pengambilan keputusan etis dari perspektif Teori Perilaku Terencana. Selanjutnya, studi 2 bertujuan untuk melihat efektivitas intervensi dalam meningkatkan intensi pengambilan keputusan etis. Survei dilakukan pada 250 orang Karyawan di Organisasi X dengan menggunakan metode analisis korelasi dan regresi linear berganda. Pada studi 1 digunakan alat ukur Skala Ajzen dan Fishbein, serta diperoleh hasil bahwa sikap terhadap pengambilan keputusan etis dapat memprediksi intensi untuk mengambil keputusan etis (r = .42, β = .42, p < .05, signifikan pada l.o.s 0,05), sedangkan norma subyektif dan kendali perilaku tidak dapat memprediksi intensi mengambil keputusan etis. Pada studi 2 diajukan intervensi Manajemen Sumber Daya Manusia yaitu dalam bentuk pelatihan, coaching dan mentoring. Intervensi yang telah dilakukan adalah pelatihan daring, sedangkan coaching dan mentoring secara tatap muka merupakan intervensi lanjutan yang direkomendasikan pada Organisasi X. Pelatihan daring bertujuan untuk memberi pengetahuan dan pemahaman tentang pengambilan keputusan etis, yang diharapkan menjadi langkah awal untuk mengubah sikap karyawan menjadi semakin positif terhadap pengambilan keputusan etis. Pelatihan daring diikuti 27 orang karyawan yang memiliki skor terendah pada variabel sikap dan menerapkan metode pre test dan post test. Ditemukan bahwa pelatihan efektif menambah pengetahuan dan pemahaman peserta tentang pengambilan keputusan etis. Pembelajaran yang diperoleh peserta setelah pelatihan dilihat dari nilai rata-rata post test yang lebih tinggi dari nilai rata-rata pre test, yang dievaluasi melalui uji paired sample t-test dan uji wilcoxon sign rank test.

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Employees sometimes face dilemma situations in carrying out their duties in the

workplace, thus encouraging them to be involved in making ethical decisions. Employees' ethical decision-making behavior can be predicted by their intention. This research consists of 2 studies, namely correlational research studies (study 1) and applied research studies (study 2). Study 1 aims to explore the factors that contribute to ethical decisionmaking intention from the perspective of the Theory of Planned Behavior. Furthermore, Study 2 aims to look at the effectiveness of the intervention in increasing ethical decisionmaking intention. The survey was conducted on 250 employees in Organization X using the method of correlation analysis and multiple linear regression. In Study 1, the Ajzen and Fishbein Scale measuring instruments were used, and the results obtained that attitudes towards ethical decision making can predict the intention to make ethical decisions (r = .42, β = .42, p < .05, significant at 0.05), while subjective norms and

perceived behavioral control can not predict ethical decision-making intention. In study 2, human resource management interventions were proposed, namely training, coaching and mentoring. The intervention that has been carried out is online training, while faceto-face coaching and mentoring are further interventions recommended for Organization X. The online training aims to provide knowledge and understanding of ethical decision making, which is expected to be the first step to change employees’ attitude to become more positive towards ethical decision making. The online training was attended by 27 employees who had the lowest score on the attitude variable and it applied the pre-test and post-test methods. It was found that the training was effective in increasing the participants' knowledge and understanding of ethical decision making. The learning gained by the participants after the training was seen from the post-test average value which was higher than the pre-test average value, which was evaluated through the paired sample t-test and the Wilcoxon sign rank test."

"Munculnya jasa reservasi transportasi berbasis aplikasi sangat mengambil perhatian masyarakat di Jabodetabek untuk menggunakan aplikasi tersebut dan bergabung menjadi pengemudi maupun pengguna. Namun, masih banyak sekali kesulitan dalam menggunakan aplikasi yang dirasakan baik dari sisi pengemudi maupun pengguna. Sebuah penelitian terkait persepsi pengguna dan pengemudi terhadap teknologi tersebut dibutuhkan untuk terus mengembangkan jasa reservasi transportasi berbasis aplikasi ini. Penelitian ini berfokus pada studi kasus PT Gojek Indonesia. Analisis faktor yang berhubungan dengan proses pengadopsian pengguna dan pengemudi terhadap produk teknologi jasa reservasi transportasi berbasis aplikasi akan dilakukan menggunakan model terintegrasi Technology Acceptance Model (TAM) dan Theory of Planned Behavior (TPB). Analisis akan dilakukan dan data akan diolah menggunakan metode Structural Equation Modelling (SEM). Hasil penelitian menunjukkan bahwa dari sisi pengemudi kesan positif yang dirasakan tergolong rendah, namun kebermanfaatan dirasakan tergolong tinggi sehingga Gojek diharapkan mampu meningkatkan kualitas aplikasi untuk meningkatkan kesan positif. Dari sisi pengguna, kesan positif dan kebermanfaatan sudah dinilai cukup tinggi sehingga Gojek diharapkan mampu mempertahankan posisi dengan memberikan beberapa inovasi agar terus dapat berkompetisi.

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The new service of online transportation reservation is currently popular, encouraging other people to join as a driver and as a user. However, there are still many difficulties in using the applications from both the driver's side and the user’s side. A related study of users and drivers perception about technology adoption is needed to develop transportation reservation applications. This research focuses on case study of PT Gojek Indonesia. Analysis of factors related to users and drivers’ technology adoption of transportation reservation applications will be done using the integrated model Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB). The analysis will be conducted and the data will be processed using the method of Structural Equation Modelling (SEM). The results showed low attitude towards behavior, yet high perceived usefulness from the driver's side so Gojek is expected to improve the quality of its application to enhance the positive impression from the driver's side. From the user side, the attitude towards behavior and perceived usefulness has been rated high enough so that Gojek is expected to maintain their current position by providing some innovation."

"ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh langsung dari sikap, norma subyektif dan perceived behavioral control konsumen yang mengetahui produk private label sekaligus untuk mengetahui pengaruh langsung perbedaan status (perkawinan dan pekerjaan) wanita terhadap intensinya untuk membeli produk private label. Penelitian ini juga melihat faktor-faktor apa saja yang secara langsung mempengaruhi konsumen terhadap intensinya untuk membeli produk private label. Dalam penelitian ini akan dilihat mengenai salah satu bentuk ritel yakni pasar modern,sampel di dalam penelitian ini berjumlah 160 responden. Penelitian ini menggunakan teknik nonprobability sampling yaitu convenience sample dimana syarat dari respondennya wanita,pernah berbelanja dan pernah mengetahui produk komoditas private label yang dijual di pasar modern tersebut. Pengujian hipotesis dilakukan dengan analisis multiple regression dan two-way anova. Hasil penelitian menyimpulkan bahwa sikap, norma subyektif dan perceived behavioral control dan perbedaan status perkawinan wanita mempengaruhi intensi konsumen untuk membeli produk private label, sedangkan perbedaan status pekerjaan wanita tidak mempengaruhi intensi konsumen untuk membeli produk private label.

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ABSTRACT

This study aims to determine the direct effects of attitudes, subjective norms, and perceived behavioral control and (marital and employment) status differences affect women's consumer intention to buy private label products. The study also looked at factors what directly affects consumers' intention to buy private label products. In this study will be seen on one of the forms of modern market, the sample in this study is 160 respondents. This study uses non-probability sampling technique in which the terms are convenience sample of female respondents had shopped and knew private label for commodity products that are sold in the modern market. Hypothesis testing is performed by multiple regression analysis and two-way ANOVA. The research concludes that attitudes, subjective norms, and perceived behavioral control and marital status differences affect women's consumer intention to buy private label products, while the difference in women's employment status does not affect consumer intention to buy private label products."

"Mobile branded application (branded apps) adalah saluran daring perusahaan untuk melayani pelanggan serta menampilkan identitas merek. Platform ini menjadi keunggulan perusahaan yang diprediksi pertumbuhannya beberapa tahun kedepan. Namun, ditemukan data persentase uninstall aplikasi berbelanja tahun 2020 di Indonesia. Oleh karena itu, diperlukan pemahaman mengenai faktor yang memicu sikap dan intensi pembelian berdasarkan perilaku konsumen. Penelitian ini mengadopsi teori uses and gratification (U&G) dan theory of planned behavior (TPB) untuk memahami perilaku konsumen. Model penelitian meliputi 1) U&G (ease of use, money saving, delivery experience, hedonic benefit, learning benefit, dan social presence), 2) TPB (attitude, subjective norm, dan perceived behavioral control), dan 3) purchase intention. Analisis data dilakukan menggunakan metode PLS-SM dengan 471 responden. Hasil analisis menemukan pengaruh faktor motivasi kebutuhan; faktor ease of use, money saving, hedonic benefit, learning benefit, dan social presence memengaruhi attitude; faktor ease of use, money saving, hedonic benefit, dan learning benefit memengaruhi purchase intention. Hasil analisis juga membuktikan attitude, subjective norm, dan perceived behavioral control memengaruhi purchase intention. Penelitian ini memberikan implikasi teoretis berupa keterbaruan konteks branded apps, serta implikasi praktis bagi perusahaan pengembang aplikasi, dan perusahaan penyedia branded apps.

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Mobile branded applications (branded apps) are the company's online channel to serve customers and display brand identity. This platform becomes the company’s advantage that is predicted to grow in the next few years. However, there was data on the uninstall percentage of shopping applications in 2020 in Indonesia. Therefore, it is necessary to understand the factors that trigger attitude and purchase intention in branded apps based on consumer behavior. This study adopts uses and gratification (U&G) and theory of planned behavior (TPB). The research model includes 1) U&G (ease of use, money saving, delivery experience, hedonic benefits, learning benefits, and social presence), 2) TPB (attitude, subjective norm, and perceived behavioral control), and 3) purchase intentions. Data analysis was carried out using PLS-SEM with 471 respondents. The results found the influence of motivation factors; ease of use, money saving, hedonic benefits, learning benefits, and social presence affect attitude; ease of use, money saving, hedonic benefits, and learning benefits affect purchase intention. The results also prove that attitude, subjective norm, and perceived behavioral control affect purchase intention. This research provides theoretical implications for branded apps context updates, and practical implications for application development companies, and branded apps provider companies."

"ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh sikap terhadap perilaku, norma subjektif, dan perceived behavioral control terhadap intensi individu untuk mengantre dan menyela antrean. Pengukuran dilakukan dengan mengadaptasi kuesioner Theory of Planned Behavior yang dikembangkan oleh Ajzen 2006 . Sebanyak 140 partisipan dengan kriteria ldquo;pernah mengantre rdquo; terlibat dalam penelitian ini. Berdasarkan teknik statistik regresi berganda, diketahui Ho ditolak. Berdasarkan hasil tersebut diketahui bahwa sikap, norma subjektif, dan perceived behavioral control secara bersama-sama mempengaruhi intensi mengantre dan intensi menyela antrean. Walaupun sikap, norma subjektif, dan perceived behavioral control mempengaruhi intensi, namun variabel sikap memberikan pengaruh yang sangat kecil pada intensi mengantre dan variabel norma subjektif yang memberikan pengaruh sangat kecil pada intensi menyela antrean.

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ABSTRACTThis study aim to examine the influence of attitude, subjective norms, and perceived behavioral control on intention to queueing and intention to intrusions. The measurement of all the variables is made by adapting the Theory of Planned Behavior TPB Questionnaire that was develop by Ajzen 2006 . Have 140 participants with the criteria ldquo had been queue before ldquo . Based on regression statistical technique, the result showed that the null hypothesis is rejected. Based on the results, we can conclude that attitude toward behavior, subjective norms, and perceived behavioral control influence the intention to queueing and intention to intrusions. Although the attitude toward behavior, subjective norms, and perceived behavioral control affect the intention, attitude toward behavior variable have a small impact the intention to queueing, and subjective norms variable have a small impact the intention to intrusions. "

"ABSTRAKTujuan dari penelitian ini adalah untuk menganalisis pengaruh enjoyment, social benefits, economic benefits, sustainability, amenities, locational benefits, subjective norms, perceived behavioral control, eWOM, familiarity terhadap attitude serta behavioral intention pada penggunaan layanan akomodasi peer-to-peer Airbnb. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan data primer melalui pembagian kuesioner dan diolah dengan teknik statistik SEM dengan metode LISREL. Unit analisisnya adalah konsumen layanan akomodasi online. Hasil temuan penelitian ini menunjukkan bahwa attitude untuk menggunakan akomodasi via Airbnb secara positif dipengaruhi oleh perceived enjoyment, social benefits, economic benefits, amenities, locational benefits, serta subjective norms. Hasil temuan lainnya, subjective norms secara positif dipengaruhi oleh eWOM sedangkan perceived behavioral control secara positif dipengaruhi oleh familiarity. Temuan penting lainnya adalah niat perilaku (behavioral intention) untuk menggunakan layanan akomodasi via Airbnb dipengaruhi oleh economic benefits dan familiarity. Penelitian ini menunjukkan behavioral intention dapat dipengaruhi oleh faktor-faktor determinan serta terdapat masukan manajerial untuk pengembangan pemasaran layanan akomodasi yang meningkatkan behavioral intention konsumen dalam menggunakan layanan akmodasi peer-to-peer.

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ABSTRACTThe purpose of this study is to analyze the influence of enjoyment, social benefits, economic benefits, sustainability, amenities, locational benefits, subjective norms, perceived behavioral control, eWOM, familiarity toward attitude and behavioral intention to use Airbnb peer-to-peer accommodation services. This study is a quantitative research, using primary data through the distribution of questionnaires and processed by SEM with LISREL method. The unit of analysis is online accommodation marketplace consumers. The findings indicate that attitude positively affected by perceived enjoyment, social benefits, economic benefits, amenities, locational benefits, and subjective norms. Other findings, subjective norms positively affected by eWOM while perceived behavioral control were positively influenced by familiarity. Another important finding is that behavioral intention to use Airbnb peer-to-peer accommodation services positively affected by economic benefits and familiarity. This indicates several determinant factors as a contributing source to behavioral intention. This study provides managerial input to develop better online accommodation services to improve consumers' behavioral intention to use peer-to-peer accommodation services."