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"Advertising industry in Indonesia is growing faster than ever, but the truth is, when we talk about morality in advertising, it is terrified. We can see that from some advertisements which has women as talents. There is never going to be the good advertisements, or the bad advertisement, especially when they are judged only by 'true or false'. But, advertisement can be evaluated by the etiquette manner (polite or impolite), and by moral manner (morale or immorale; human dignity, conscience, and justice). It is critical to concern on moral reality. At least four factor should be concemed: human dignity, conscience, justice, and faith to God. Adveritisement should not be seen only as commercial and publication tools that requires aesthetical stuff. It is should be seen also as a moral substance. Therefore, advertisement which uses woman talent taken into some accounts: (1) the reflection of woman's role and attitude change proportionally and contextually, (2) it is not allowed to picture woman and place her to be harrased, exploited, prettified, and as an object that anyhow could decrease her dignity, (3) the equality of gender should not be confronted or biased in whole ordinary day aspect ."

"Penelitian ini bertujuan untuk mengetahui representasi perempuan bertubuh besardalam iklan karena hasil studi terdahulu menunjukkan adanya perbedaan representasitubuh besar dengan tubuh langsing di media. Media seringkali menampilkan tubuhlangsing sebagai standar tubuh ideal bagi perempuan, sebaliknya perempuan bertubuhbesar direpresentasikan sebagai sosok yang minder, tidak produktif, tidak pandai bergaul, dan lain-lain. Nivea muncul dengan iklan yang menggunakan model perempuan bertubuh besar sebagai model utamanya. Untuk mengkaji iklan ini peneliti menggunakan teori representasi dari Stuart Hall dan menggunakan metode analisis semiotika Charles Peirce. Hasil penelitian menunjukan, di satu sisi, nilai-nilai edukasi melalui pesan moral bahwa model perempuan bertubuh besar memiliki rasa percaya diri. Selain itu, model iklanmenunjukan kemampuan pengembangan diri dan dapat berinteraksi dengan baik denganorang lain. Namun, dalam iklan tersebut masih merefleksikan budaya patriarki denganmengkonstruksi perempuan bertubuh besar yang feminin dan berkulit putih

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This study discusses the representation of obese women in advertisements because the results of previous studies show differences in representation of obese bodies with slim bodies in the media. Media that release the body as an ideal body standard for women, on the other hand, an obese woman is represented as a figure who is inferior, unproductive, not sociable, and others. Nivea appeared with an advertisement that used an obese female model as the main model. To analyze this ad, researchers used the theory of representation from Stuart Hall and used Charles Peirces semiotic analysis method. The results showed,

on the one hand, the values of education through the moral message of the obese female models have self-confidence. In addition, the advertising model shows self-development abilities and can interact with others. However, the ad still reflects patriarchal culture by constructing an obese woman who is feminine and white."

"Advertisement has become one of the most important marketing strategy in readyto-drink (Ready-to-Drink) tea industry. Statistically, national advertisement expenditure for the tea category in the last ten years has always been growing double digits. In advertisement, there are two important antecedents that believed to influence the purchase intention, which are attitude toward advertisement and attitude toward brand. This study attempts to investigate whether consumers’ attitude toward advertisement that they are exposed (Aad) to have an influence on their attitude towards brand (Ab) and purchase intention (PI) of the advertised product. The study is empirical in nature and focusing on Indonesian consumers. Approximately 384 respondents participated in this study by answering a structured questionnaire with online survey method. This study found that consumers’ attitude toward advertisement has significant and positive influence on their attitude toward brand as well as on their purchase intention. The results also showed that attitude toward brand partially mediates between attitude toward advertisement and purchase intention. The findings in this study seek to give insight about the importance of advertisement to be adopted by practitioners in their strategic marketing as it helps in communicating positive brand attitude and influencing consumers’ intention to purchase the advertised product, especially in the growing Indonesian market."

"Tesis ini membahas mengenai bagaimana iklan calon presiden dapat mempengaruhi proses pembentukan brand attitude dan intention to vote pada calon presiden menggunakan cognitive respond model. Penelitian ini mengangkat mengenai efektivitas dari iklan politik yang saat ini mulai gencar dilakukan oleh partai ataupun tokoh politik sebagai bagian dari media kampanye mereka.Berdasarkan 151 sampel responden, peneliti menemukan bahwa pada iklan Rizal Mallarangeng, pesan dan sumber informasi pada iklan tidak efektif dalam mempengaruhi pembentukan brand attitude. Sementara pada iklan Prabowo Subianto ditemukan bahwa pesan tidak berpengaruh dan hanya source yang berpengaruh terhadap pembentukan brand attitude. Faktor familiarity responden terhadap tokoh berpengaruh secara signifikan sehingga ditemukan perbedaan hubungan antar variabel pada kedua objek penelitian.

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This thesis studied on how president candidate advertisement can affects the audience brand attitude and intention to vote toward the candidates, using the cognitive respond model. This research is brought up by questioning the political advertisement effectiveness, that has been used extensively by political parties or figures as a part of their main campaign media.Based on 151 respondents, researcher has found that on Rizal Mallaranggeng advertisement, the message and source of the advertisement are not effectively affecting the process. Meanwhile, the source factors on Prabowo Subianto advertisement has been found effectively affecting the brand attitude, even though the message is not. Familiarity to the figures has been found to be factors that difference the relationship model between the two research object."

"Penelitian ini membahas mengenai pengaruh kesesuaian antara artis dengan konsumennya terhadap sikap konsumen pada iklan, merek produk dan pengaruhnya pada intensi pembelian konsumen. Penelitian ini menggunakan iklan fiktif dengan menggunakan dua artis, yaitu artis like (Agnes) dan artis dislike (Syahrini) dan dua produk (Smartphone dan Parfum). Sampel dalam penelitian ini adalah orang-orang yang tinggal di wilayah Jabodetabek yang berusia di atas 18 tahun. Hasil penelitian menunjukkan bahwa kesesuaian antara artis dengan konsumen mempengaruhi sikap konsumen terhadap iklan dan intensi pembelian konsumen, namun tidak pada sikap konsumen terhadap merek. Selain itu, hasil juga menunjukkan bahwa kesesuaian antara artis dengan produk dalam iklan mempengaruhi sikap konsumen terhadap iklan, merek, dan intensi pembelian dari konsumen. Hasil yang diperoleh pun menunjukkan pengaruh dari masing-masing variabel penelitian yang berbeda tergantung pada artis yang digunakan dalam iklan.

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The main focus of this study is the influence between celebrity-consumer congruence on attitude toward the ad, attitude toward the brand, and purchase intention. This study is using a fictions advertising using two different celebrities, like celebrity (Agnes) and dislike celebrity (Syahrini) and also products (Smartphone and Perfume). The sampel in this study is people lived in Jabodetabek area aged more than 18 years old.

The result shows the congruence between celebrity and consumer influencing consumer's attitude toward the ad and purchase intention, but not consumer's attitude toward the brand. This study also shows the congruence between celebrity and the product influencing consumer's attitude toward the ad, attitude toward the brand, and purchase intention. The result in this study also shows that the influence between each variables will be different depending on the celebrity used (Agnes and Syahrini)."

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VARIASI PERAN PEREMPUAN DALAM KELOMPOK TEROR

                                                                        Abstrak

Penelitian ini akan menganlisis mengenai keterlibatan perempuan yang ada di beberapa kelompok terorisme. Kelompok-kelompok ini akan dibagi menjadi dua jenis yaitu kelompok teror non-Indonesia seperti Kurdistan Workers’ Party/Partiye Karkaren Kurdistan (PKK), Black Widow, dan Liberation Tigers of Tamil Eelam (LTTE). Serta kelompok teror Indonesia terdiri dari Jamaah Islamiyah (JI), kelompok Pepi Fernando, Mujahidin Indonesia Timur (MIT), dan simpatisan ISIS di Indonesia. Metode yang digunakan dalam penelitian ini adalah kualitatif. Hasil dari penelitian ini adalah bahwa terdapat dua faktor yang berbeda yang mendasari perempuan terlibat ke dalam kelompok terorisme yaitu faktor internal dan faktor eksternal. Serta variasi peran perempuan yang sudah dijalankan oleh perempuan seperti peran pendukung yang meliputi simpatisan, mengumpulkan dana, dilatih menjadi kombatan hingga peran pelaku utama bom bunuh diri. Munculnya nama Dian Yulia Novi yang menjadi perempuan pertama yang ingin melakukan bom bunuh diri telah menunjukkan bahwa peran perempuan Indonesia dalam kelompok terorisme mengalami peningkatan karena perempuan berniat untuk melakukan bom bunuh diri hanya berdasarkan perintah dari suaminya

 

Kata kunci: perempuan di kelompok teror, kelompok teror non Indonesia, kelompok teror Indonesia, faktor internal dan eksternal, variasi peran perempuan

            

 

 

 

 

 

 

 

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VARIATION OF WOMEN’S ROLE IN TERROR GROUPS OF NON-INDONESIA AND INDONESIA

 

                                                        Abstract

 

This research will analyse involvement of women in terror groups. These groups will be devided into two types such as terror groups outside Indonesia (terror groups non-Indonesia) such as Kurdistan Workers’ Party/Partiye Karkaren Kurdistan (PKK), Black Widow, danLiberation Tigers of Tamil Eelam (LTTE). Then, terror groups Indonesia such as Jamaah Islamiyah (JI), Pepi Fernando’s group, Mujahidin Indonesia Timur (MIT) and ISIS Sympathizers in Indonesia (case of Dian Yulia Novi). The method of this research is using qualitative method. The result of this research is there are two different factors that effect to women for involving to terror groups such as internal and external factors. Moreover, there are variation of women’s role in terror groups such as sympathizers, collecting funding, training to be combatant even to be the actor of suicide bombing. The emergence of Dian Yulia Novi as the first woman who wanted to be suicide bomber, showing that the role of Indonesian women in terrorism groups has increased because women intend to carry out suicide bombings based on orders from their husbands.

 

Keywords: women in terror groups, terror groups non-Indonesia, terror groups Indonesia, internal and external factors, variation of women’s role in terror groups 

 

 

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"The effort made by group of women to increase the number of women in parliament by democratic electoral mechanism wil collide with obstacles derived from political parties,both at leadership and parliament members'level...."