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"With Baby Boomer women spending well over a trillion dollars a year on goods and services, the days of women 40+ being ignored by marketers are numbered. Overthrowing stereotypes of aging, the groundswell of awareness is no less than a marketing revolution."

"Masalah yang dikemukakan dalam skripsi ini adalah dapatkah baby boom dianggap sebagai indikator optimisme masyarakat Perancis pasca Perang Dunia II. Tujuan dari skripsi ini adalah untuk menunjukkan bahwa baby boom dapat dianggap sebagai indikator optimisme masyarakat Perancis pasta Perang Dunia II. Konsep-konsep yang digunakan sebagai dasar analisis mencakup konsep pergerakan penduduk, lahir hidup, lahir mati dan mati, pertumbuhan penduduk, pengertian baby boom dan pengertian optimisme. Hasil analisis memperlihatkan bahwa baby boom dapat dianggap sebagai indikator optimisme masyarakat Perancis pasca Perang Dunia II."

"For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor--the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business."

"Baby Boom adalah suatu keadaan dimana angka fertilitas suatu negara meningkat secara drastis dalam kurun waktu yang sangat singkat. Umumnya, Baby Boom terjadi di sejumlah negara maju, salah satunya adalah Jepang. Baby Boom di Jepang terjadi pasca Perang Dunia II. Hal ini terjadi selain karena perang tetapi juga dikarenakan bom yang dijatuhkan di Hiroshima dan Nagasaki yang mengakibatkan jumlah penduduk Jepang saat itu menurun dengan drastis. Akibatnya, pemerintah Jepang saat itu pun memerintahkan untuk meningkatkan angka fertilitas di Jepang dalam waktu singkat. Keputusan yang dilakukan oleh pemerintah pun berhasil dan sedikit demi sedikit Jepang kembali menuju normal dan perekonomian pun semakin meningkat karena banyaknya tenaga kerja muda. Namun, hal ini tidak bertahan lama. Alasannya, penduduk yang lahir pada masa Baby Boom itu memasuki pensiun secara masal dan menjadi masalah yang cukup memberatkan pemerintah Jepang saat ini. Banyaknya lansia, berkurangnya tenaga kerja muda dan mahalnya pajak dan tunjangan menjadi faktor utama dalam masalah yang harus dihadapi baik oleh pemerintah maupun penduduk usia produktif dan membawa Jepang menuju kehancuran.

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Baby Boom is a situation that fertility rate of a country growing rapidly in a very short time. Commonly, Baby Boom existed in a few of developed countries, such as Japan. Baby Boom in Japan was happened at Post-World War II. Beside war, other factor that Baby Boomer could happen was a bomb that had been dropped to Hiroshima and Nagasaki. At that time, population in Japan was in dangerous situation, so the government ordered to his citizen to increase the fertility rate. The decision that the government had been made was succeed, and step by step, Japan back to normal and also, economic sector had been developed in a good way because there are so many of young workers. However, this decision did not long last, citizen that was born in Baby Boom?s period was already in their pension time and they did it in mass. This thing become the country?s problem. The increasing of elderly, decreasing of young workers and expensive tax and pension fund are main factor that the government and young workers have to face and also bring Japan to the verge of collapse"

"This volume provides a good illustration of the sorts of insights that qualitative and conceptual analysis can provide. Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, how skiers consume a ski resort, and how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices to the nature of consumer "presence, rethinking the meanings of prices, and buying counterfeit luxuries with friends. These and other practices provide eye-opening insights of their own. But they also spark the imagination by demonstrating what qualitative research can do and why it is an increasingly popular set of techniques."