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"How does a political unknown, with little wealth or family connections, take on the most powerful figures in New York politics - and rise to the top, becoming not only the Mayor, but an enduring influential figure on the American scene. According to the former Mayor of New York (for three terms, 1978-1989), Ed Koch, the explanation is "Buzz."In politics, creating a buzz is about making a memorable entrance by not letting the crowd forget who you are and what you stand for. Koch has always been great at making an entrance, attracting attention, and getting people not only to take notice, but to listen. (How else, he suggests, does a loudmouth lifelong New York Democrat get a prime speaking slot at the Republican National Convention?) The book will showcase Koch's humor and legendary candor in an in-your-face, informative style. In it, Koch reveals the secrets of his success, and explains how others can use his techniques to generate the kind of buzz that can further their business, public, and private lives...techniques that can make an unknown into a star."

"Everyone puts multiethnic faces in marketing materials, but it's mostly a token gesture. Because even as the U.S. grows increasingly diverse, most professionals have little real knowledge of those different from themselves. "OtherWise" is a deep and engaging exploration of diversity in America and how we can bridge differences-across race, ethnicity, culture, sexual orientation, faith, and even politics. It goes far beyond census data into the realm of cognitive and social science, helping readers break through stereotypes and fears to a profound understanding of people unlike themselves. This is not touchy-feely stuff, but crucial information for businesspeople everywhere whose success depends on embracing the new realities of their workforce, their suppliers, and their customers. Readers will discover: What America's changing demography means for business; how unconscious biases shape behaviors and beliefs; how to connect across cultures, borders, and perspectives; and, how to move beyond tolerating differences to capitalizing on them. "OtherWise" strips away the barriers of "us" and "them," and lays bare profound truths for relating to others around us."

"Buku ini berisi cara penelitian dari berbagai sumber buku yang mambantu kita bagaimana mempengaruhi orang lain dengan lebih efektif"

"Kunkel, a communications consultant, posits that the most persuasive and powerful icons and brands owe their success to an uncanny ability to appeal to one or more cultural and biological universals, our species' emotional and behavioral responses to certain stimuli (for example, the need for security and comfort, distrust of classically beautiful people). Unfortunately, Kunkel's evidence of these universals is vague and speculative?referring to research into the effect of sound waves on cellular structure, she asserts that just as plants dislike heavy metal music and uncooked rice thrives on compliments, our body processes are altered by sound waves?and she advises her readers to speak in rhythms that resonate on a cellular level."

"ABSTRAKPenelitian ini membahas strategi komunikasi persuasi yang dilakukan oleh salesforce Honda, yaitu sales lapangan dan sales counter serta mereka memaknaiproses komunikasi persuasi dalam pemasaran. Penelitian ini menggunakanmetode kualitatif dengan pendekatan studi kasus. Penelitian ini menyimpulkanbahwa pada dasarnya tidak ada perbedaan yang signifikan antara sales lapangandan sales counter. Hasil penelitian menunjukan bahwa informan tidak hanyamengandalkan strategi komunikasi verbal namun juga non verbal. Selain itu,adanya hubungan pengaruh antara kehidupan keseharian dan kemampuankomunikasi persuasi sales. Perbedaan yang utama hanya pada ruang atau tempatkerja. Hasil wawancara dengan customer secara keseluruhan memberikanpenilaian yang positif terhadap cara komunikasi persuasi kedua informan. Keduacustomer merasakan kepuasan terhadap alur proses komunikasi persuasi pada dariproses awal/pendekatan hingga closing atau terjadinya transaksi pembelian,termasuk pelayanan sesudah pembelian.

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ABSTRACTThis research explains the persuasive communication strategies made by Honda'ssales force, the sales pitch and sales counter and they make sense of the process ofpersuasion in marketing communications. This study uses a qualitative case studyapproach. This study concludes that there is basically no significant differencebetween the sales pitch and sales counter. The results showed that the informantdid not just rely on verbal communication strategies but also non-verbal. Inaddition, the influence of the relationship between daily life and communicationskills of persuasion sales. The main difference is only in the room or workplace.The results of interviews with customers for an overall positive assessment of theway of persuasion communications both informants. Both customer satisfaction tothe persuasion process flow communication at the beginning of the process /approach to closing purchase transaction or occurrence, including service after thepurchase."