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"For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor--the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business."

"Masalah yang dikemukakan dalam skripsi ini adalah dapatkah baby boom dianggap sebagai indikator optimisme masyarakat Perancis pasca Perang Dunia II. Tujuan dari skripsi ini adalah untuk menunjukkan bahwa baby boom dapat dianggap sebagai indikator optimisme masyarakat Perancis pasta Perang Dunia II. Konsep-konsep yang digunakan sebagai dasar analisis mencakup konsep pergerakan penduduk, lahir hidup, lahir mati dan mati, pertumbuhan penduduk, pengertian baby boom dan pengertian optimisme. Hasil analisis memperlihatkan bahwa baby boom dapat dianggap sebagai indikator optimisme masyarakat Perancis pasca Perang Dunia II."

"There are masses of people just waiting to do business with you...once they are so inspired. Business is not just a transaction; it's an experience. People do more business with people and companies that engage them in the purchasing experience. When you attach meaning to the act of doing business with you, you stand out from the crowd. "World Famous" reveals what enormous possibilities await you once you put your energy into inspiring rather than selling, being authentic rather than trying to fit in, and working to engage the marketplace rather than focusing solely on your competitors. Tyreman guides the reader through a step-by-step process for becoming differentiated authentically by building a unique, kick-ass brand-identity. This book is filled with real-life stories and anecdotes. This inspiring book arms you with ways to command true loyalty just by being yourself...and attracting more attention to your business than ever before."

"ABSTRAKSaat ini, Generasi Z adalah generasi dengan kepribadian dan karakteristik paling kompleks dan kritis sepanjang masa. Perbedaan karakter dari generasi terdahulunya sangat mempengaruhi perilaku pembelian dari Generasi Z. Di tahun 2020 mendatang, diperkirakan bahwa anggota dari Generasi Z akan menjadi kelompok konsumen terbesar di dunia, melebihi berbagai kelompok generasi sebelumnya. Oleh karena itu, kekuatan dan daya beli dari generasi ini tidak dapat disepelekan. Walau kini anggotanya berusia maksimal 22 tahun, pengaruh mereka di lingkungan sosial dan keluarga terbilang signifikan. Kekuatan dari Generasi Z diperkuat dari mudahnya akses informasi dan fasihnya mereka untuk berkomunikasi di dalam dunia teknologi dan digital. Sebagai generasi pertama yang lahir sebagai digital natives, mereka hidup tidak hanya di dunia nyata melainkan juga di dunia digital. Berdasarkan kebutuhan dan perilaku yang berbeda, brand perlu mempertimbangkan ulang taktik dan strategi pendekatan kepada target baru ini. Tentunya, strategi pemasaran digital adalah pendekatan yang perlu ditekankan. Melihat potensi pembelian yang besar dari generasi ini, brand yang visioner akan mulai membidik Generasi Z sebagai target utama mereka, dengan pendekatan bauran pemasaran yang sesuai dengan karakteristiknya.

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ABSTRACTNowadays, Generation Z is the most complex and critical generation from all times. These character and behavior differences from its preceding generations affected their buying decision process. I tis estimated that by 2020, Generation Zs will come to be the largest group of consumers globally. Judging by the statement given, this younger genereration should not be looked down by brand marketer. With the oldest member barely even 22 years old, their influence both in social and family environment can be considered as significant. Their favorable state of life is also supported by information accessibility and their fluency in the digital technology. They are the first ever digital natives born generation, hence familiar living both in reality and varied social networks. Their specific behavior and characteristics require brands to reconsider their current approach and strategy to engage with this new audience. Digital marketing is a one definite strategy to be focused on while targeting to Generation Z. Seeing the potential of thie generation, a visionary brand will start targeting this generation as their main audience, with a tailored marketing mix approach to meet their expectations."

"ABSTRAKStand-up comedy tengah menjadi fenomena baru di industri hiburan tanah air. Sebagai hiburan yang digandrungi generasi milenial, stand-up comedy kerap masuk dalam ranah sensitif seperti agama. Kondisi ini menarik perhatian dan perdebatan dikalangan generasi milenial Indonesia. Pro dan kontra muncul dan bahkan tengah merepresentasikan sebuah kubu atau keterbelahan masyarakat. Karakter milenial yang sensitif dan mudah terpengaruh oleh tren media sosial disinyalir memberi angin segar bagi tren populisme di Indonesia yang akhir-akhir ini masih terasa kuat pasca politik identitas pada Pilkada DKI Jakarta 2017 lalu. Sementara itu, populisme di Indonesia telah berhasil mengawinkan isu-isu ketimpangan ekonomi, politik dan agama. Perkawinan tersebut bermuara pada satu politik identitas yang mereduksi kesempatan etnis dan agama yang dianggap berbeda. Ujungnya, ketahanan nasional sebagai sebuah komunitas besar yang disebut bangsa terancam retak. Tidak hanya di Indonesia, tren populisme ini sebelumnya tengah terjadi di Amerika dengan ditandainya kemenangan Trump pada pemilihan Presiden Amerika dan keluarnya Inggris dari Uni Eropa British Exit 2016 silam. Penelitian ini bertujuan untuk menganalisis komedi di tengah era populisme pada generasi milenial. Pendekatan penelitian ini menggunakan penelitian campuran dengan strategi sequential explanatory. Survei penelitian ini menggunakan 3 tiga basis video. Wawancara digunakan untuk menggali informasi tentang beberapa jawaban dalam survei. Penelitian ini mengemukakan bahwa generasi milenial Indonesia tengah terpapar populisme, sakralitas agama masih menjadi kerangka berpikir generasi milenial dalam menginterpretasikan fenomena atau realitas sosial yang sedang terjadi yang berkaitan dengan agama. Adanya keterbelahan generasi milenial yang merepresentasikan kubu dan saling berhadap-hadapan. Menguatnya segregasi melahirkan krisis kebangsaan dan mengancam ketahanan nasional. Meski demikian, situasi keterbelahan yang terjadi masih menunjukkan adanya nasionalisme banal yang masih melekat dalam diri generasi milenial.

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ABSTRACTStand up comedy is becoming a new phenomenon in the home entertainment industry. As entertainment is loved millenial generation, stand up comedy often enter in the sensitive sphere like religion. This condition attracted the attention and debate among millenial generation of Indonesia. Pros and cons arise and even represent a stronghold or society 39 s split. Milenial characters are sensitive and easily influenced by social media trends allegedly give fresh wind to the trend of populism in Indonesia that lately still feels strong post identity politics in elections DKI Jakarta 2017 ago. Meanwhile, populism in Indonesia has successfully married issues of economic, political and religious imbalance. The marriage comes down to an identity politics that reduces ethnic and religious opportunities that are perceived differently. In the end, the national resilience as a great community called the nation threatened to crack. Not only in Indonesia, the trend of populism was previously happening in America with marked Trump victory in the election of the American President and the exit of Britain from the European Union British Exit 2016 ago. This study aims to analyze comedy in the middle of the era of populism in the millennial generation. This research approach uses mixed research with sequential explanatory strategy. The research survey used 3 three video bases. Interviews are used to gather information about some answers in the survey. This research suggests that the millennial generation of Indonesia is being exposed to populism, the sacrality of religion is still the millennial generation 39 s framework in interpreting the current social phenomenon or reality that is related to religion. The existence of millenial generation of separation that represents the stronghold and face to face. The strengthening of segregation gave birth to the national crisis and threatened national resilience. Nevertheless, the situation of the occurrence still shows the existence of banal nationalism that is still inherent in the millennial generation."

"Pembangkitan komentar dari data terstruktur adalah tugas yang menantang dalam bidang pembangkitan bahasa alami dengan berbagai potensi aplikasi dalam bidang olahraga dan esports. Penelitian-penelitian sebelumnya sering berfokus pada penyesuaian model datake-teks khusus, namun eksperimen awal penulis menemukan bahwa pretrained language model menunjukkan performa yang lebih baik dalam pembangkitan komentar. Penelitian ini berfokus pada bagaimana pretrained language model dapat diadaptasi untuk menghasilkan performa yang lebih baik pada permasalahan pembangkitan komentar menggunakan data replay Counter-Strike. Penulis menemukan bahwa penyesuaian pretrained language model dapat meningkatkan kualitas semantik dan alami dari pembangkitan komentar. Namun, penulis juga menemukan bahwa peningkatan kualitas semantik dan alami ini didampingi dengan penurunan pada kualitas leksikal akibat tantangan intrinsik yang ada dalam pembangkitan komentar.

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Generating commentary from structured data poses a significant challenge in natural language generation, with extensive applications in sports and esports domains. Previous research has predominantly centered on tailoring specialized data-to-text models for this task. However, our preliminary investigation indicates that pretrained language models exhibit superior performance in commentary generation. This study focuses on further adapting pretrained language models to enhance their suitability for esports commentary generation, specifically utilizing Counter-Strike replay data. Our findings reveal that through this adaptation, pretrained language models can augment the semantic quality and naturalness of generated commentary. Nevertheless, we observed a trade-off, as the improvement in semantic quality and naturalness was accompanied by a decline in lexical quality, owing to the inherent complexities involved in commentary generation."

"Kekurangan jumlah pemimpin yang kompeten dari Generasi Y kerap kali menjadi masalah serius bagi organisasi saat ini. Hal ini disebabkan oleh angka turnover Generasi Y yang lebih tinggi daripada Generasi X. Peneliti menduga salah satu penyebab terjadinya krisis kepemimpinan di organisasi dan tingginya turnover pada Generasi Y adalah adanya perbedaan motivasi memimpin antara karyawan Generasi X dan Generasi Y. Penelitian ini bertujuan untuk mengetahui perbedaan motivasi memimpin pada kedua generasi tersebut. Secara teoritis, motivasi memimpin adalah konstruk perbedaan individu yang memengaruhi keputusan pemimpin atau calon pemimpin untuk menjalankan pelatihan kepemimpinan, dan peran serta tanggungjawab pemimpin dan yang memengaruhi intensitasnya dalam berusaha memimpin dan bertahan sebagai pemimpin. Konstruk motivasi memimpin terdiri dari tiga dimensi, yaitu affective-identity, social-normative, dan noncalculative. Hasil pengolahan data menggunakan independent sample t-test, dari 221 responden (Generasi X = 120; Generasi Y = 101), diukur dengan Kuesioner Motivation To Lead, menemukan bahwa terdapat perbedaan motivasi memimpin yang signifikan antara karyawan Generasi X dan Generasi Y, yaitu t (219) = 7.110, p < 0.05. Motivasi memimpin Generasi X terbukti secara signifikan lebih tinggi daripada Generasi Y dan hasil tersebut konsisten pada masing-masing dimensi, yakni dimensi affective-identity t (219) = 4.182, p < 0.05; dimensi social-normative t (219) = 3.888, p < 0.05; dan dimensi noncalculative t (219) = 7.518, p < 0.05. Implikasi dari penelitian ini adalah praktisi SDM dapat merekrut calon karyawan yang memiliki motivasi memimpin sesuai kebutuhan organisasi dan mengadakan program pengembangan SDM untuk karyawan yang berpotensi menjadi pemimpin.;Having competent leaders from Generation Y often becomes a serious issue for organizations today. This is caused by the rate of turnover on Generation Y that is higher than Generation X. Researcher supposes one of the causes is the difference on motivation to lead between employee in the Generation X and Generation Y employee. This study aims to determine differences in motivation to lead among both generations. Theoretically, motivation to lead is an individual differences construct that affects a leader‟s or leader-to-be‟s decisions to assume leadership trainings, roles, and responsibilities, and that affects his or her intensity of effort at leading and persistence as a leader. The construct of motivation to lead consists of three dimensions, i.e affective-identity, social-normative, and noncalculative. 221 respondents (120 of Generation X dan 101 of Generation Y) filled out Motivation To Lead Questionnaire. Independent sample t-test showed that there is significant difference in motivation to lead among Generation X and Generation Y employee, i.e t (219) = 7.110, p < 0.05. Generation X‟s motivation to lead is significantly higher than Generation Y and these result is consistent in each dimensions, i.e affective-identity dimension t (219) = 4.182, p < 0.05; social-normative dimension t (219) = 3.888, p < 0.05; and noncalculative dimension t (219) = 7.518, p < 0.05. The implications of this research are HR practitioners can recruit prospective employees who have the motivation to lead according to the needs of the organization and conduct human resources development programs for employees with leadership‟s potential.;Having competent leaders from Generation Y often becomes a serious issue for organizations today. This is caused by the rate of turnover on Generation Y that is higher than Generation X. Researcher supposes one of the causes is the difference on motivation to lead between employee in the Generation X and Generation Y employee. This study aims to determine differences in motivation to lead among both generations. Theoretically, motivation to lead is an individual differences construct that affects a leader‟s or leader-to-be‟s decisions to assume leadership trainings, roles, and responsibilities, and that affects his or her intensity of effort at leading and persistence as a leader. The construct of motivation to lead consists of three dimensions, i.e affective-identity, social-normative, and noncalculative. 221 respondents (120 of Generation X dan 101 of Generation Y) filled out Motivation To Lead Questionnaire. Independent sample t-test showed that there is significant difference in motivation to lead among Generation X and Generation Y employee, i.e t (219) = 7.110, p < 0.05. Generation X‟s motivation to lead is significantly higher than Generation Y and these result is consistent in each dimensions, i.e affective-identity dimension t (219) = 4.182, p < 0.05; social-normative dimension t (219) = 3.888, p < 0.05; and noncalculative dimension t (219) = 7.518, p < 0.05. The implications of this research are HR practitioners can recruit prospective employees who have the motivation to lead according to the needs of the organization and conduct human resources development programs for employees with leadership‟s potential."

"ABSTRAKSkripsi ini bertujuan untuk menganalisis adanya pengaruh antara satisfaction dan trust terhadap word of mouth tentang asuransi jiwa syariah, serta pengaruhnya terhadap keputusan pembelian pada generasi Y. Penelitian ini menggunakan metode kuantitatif dengan jumlah responden 112 orang dan diolah melalui metode Structural Equation Model (SEM). Hasil penelitian ini menunjukkan bahwa satisfaction berpengaruh positif dan signifikan terhadap word of mouth, namun trust berpengaruh negatif dan tidak signifikan terhadap word of mouth. Word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian pada generasi Y. Asuransi jiwa syariah dimiliki oleh umat Muslim dan Non-Muslim.

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ABSTRACTThis research aims to analyze the influence of satisfaction and trust on word of mouth about sharia life insurance, and its influence on buying decisions in generation Y. This study uses a quantitative method with a number of respondents 112 people and processed through the Structural Equation Model (SEM) method. The results of this study indicate that satisfaction has a positive and significant effect on word of mouth, but trust has a negative and not significant effect on word of mouth. Word of mouth has a positive and significant effect on buying decision on generation Y. Sharia life insurance is owned by Muslims and Non-Muslims."

"Penelitian ini bermaksud untuk menganalisis faktor-faktor yang mempengaruhi niat Generasi Z untuk membeli produk palsu, khususnya barang mode palsu. Penelitian ini menggunakan tiga variabel etika, seperti religiosity, ethical concern, dan attitude towards lawfulness di mana dari variabel-variabel tersebut, ada pengujian statistik apakah variabel-variabel tersebut memiliki pengaruh signifikan terhadap attitude towards buying counterfeit fashion items. Penelitian ini juga membuktikan mediating role of attitude antara religiosity, ethical concern, attitude towards lawfulness dan behavioural purchase intention towards counterfeit fashion items. Sampel penelitian ini adalah mereka yang berusia 18 hingga 25 tahun dan pernah atau sering membeli barang-barang fashion palsu. Analisis data menggunakan Partial Least Square (PLS). Hasil dari analisis data menyimpulkan bahwa religiosity, ethical concern, dan attitude towards lawfulness memiliki pengaruh signifikan terhadap attitude towards buying counterfeit fashion items. Attitude towards buying counterfeit fashion items juga terbukti memiliki pengaruh yang signifikan terhadap behavioural purchase intention towards counterfeit fashion items. Untuk mediating role of attitude, variable tersebut terbukti mampu memediasi religiosity, ethical concern, dan attitude towards lawfulness dengan behavioural intention to purchase counterfeit fashion items.

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This research intends to analyze factors affecting Generation Z' intention to purchase counterfeit products, specifically counterfeit fashion items. This research utilizes three ethical variables, such as religiosity, ethical concern, and attitude towards lawfulness, in which from those variables, there is statistical testing whether those variables have significant influence for the attitude towards buying counterfeit fashion items. This research also proved the mediating role of attitude between religiosity, ethical concern, attitude towards lawfulness and the behavioural purchase intention towards counterfeit fashion items. The samples of this research are those who are 18 to 25 years old and ever or often purchase counterfeit fashion items. The data analysis uses Partial Least Square (PLS). The result from data analysis concluded that religiosity, ethical concern, and attitude towards lawfulness have significant influence to the attitude towards buying counterfeit fashion items. Consumer's attitude towards the purchase of counterfeit fashion items are also proved to have significant influence to the consumer's behavioural purchase intention towards counterfeit fashion items. For mediating role of attitude, it is proven that it is able to mediates religiosity, ethical concern, and attitude towards lawfulness with behavioural purchase intention towards counterfeit fashion items."