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"Corporate Social Responsibility merupakan kegiatan sosial yang dilakukan oleh perusahaan sebagai bentuk tanggung jawab atas kegiatan bisnisnya kepada masyarakat dalam rangka menjaga kelangsungan hidup. Penelitian ini membahas tentang pengaruh Corporate Social Responsibility yang dilakukan Telkomsel. Corporate Reputation dan Brand Equity terhadap Brand Performance Telkomsel. Penelitian ini adalah penelitian kuantitatif dengan sampel sebanyak 150 orang, teknik pengumpulan data yang digunakan adalah menyebarkan kuesioner. Penelitian ini diolah aplikasi statistik SEM (Structural Equation Modeling). Hasil penelitian menunjukkan bahwa aktivitas atau program Corporate Social Responsibility yang dilakukan Telkomsel memiliki pengaruh yang positif terhadap Corporate Reputation. Sebaliknya untuk hasil variabel lainnya yaitu Corporate Reputation dan Brand Equity terhadap Brand Performance tidak memiliki pengaruh.

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Corporate Social Responsibility is a social activity carried out by the company as a form of responsibility for its business activities to the community in order to maintain survival. This study discusses the influence of Corporate Social Responsibility carried out by Telkomsel. Corporate Reputation and Brand Equity towards Telkomsel Brand Performance.

This research is a quantitative study with a sample of 150 people, the data collection technique used was distributing questionnaires. This research is processed by statistical application of SEM (Structural Equation Modeling).

The results of the study indicate that the activities or Corporate Social Responsibility programs carried out by Telkomsel have a positive influence on Corporate Reputation. On the other hand, for the results of other variables, namely Corporate Reputation and Brand Equity on Brand Performance, it has no influence."

"Penelitian ini bertujuan untuk mengetahui pengaruh Corporate Social Responsibility CSR terhadap corporate brand equity melalui mediasi corporate brand credibility dan reputation. Data pada penelitian ini didapatkan dari penyebaran kuesioner secara langsung kepada pengguna GO-JEK yang mengetahui tentang kegiatan CSR dari GO-JEK. Data ini diolah dengan menggunakan metode Structural Equation Modeling SEM. Hasil penelitian ini menunjukkan bahwa CSR memiliki pengaruh positif terhadap corporate brand equity melalui mediasi corporate brand credibility dan reputation secara berurutan. Hasil penelitian ini juga menunjukkan CSR memiliki pengaruh positif terhadap kedua variabel mediasi, yaitu corporate brand credibility dan reputation.

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This research aims to analyzes the effect of Corporate Social Responsibility CSR toward corporate brand equity mediated through corporate brand credibility and reputation. Data for this research were collected through direct questionnaire to GO JEK user who knew about CSR activities conducted by GO JEK. They were analyzed using Structural Equation Modeling SEM method.

The result of this research shows that CSR have a positive effect to corporate brand equity mediated through corporate brand credibility and reputation sequentially. The result of this research also shows that CSR have positive effect to both mediation variables, corporate brand credibility and reputation."

"Fokus dari penelitian ini adalah untuk menguji efek dari Corporate Social Responsibility CSR terhadap Citra Perusahaan dan Ekuitas Merek di Indonesia. Penelitian ini dilengkapi dengan contoh studi kasus Bank BRI sebagai perusahaan bank terbesar di Indonesia. Selain itu, penelitian ini bertujuan untuk mengukur mana konstruk yang mempengaruhi citra perusahaan dan ekuitas merek dan untuk mensimulasikan langkah strategis yang dapat diimplementasikan untuk meningkatkan kinerja perusahaan. Convenience sampling digunakan untuk penelitian ini dan sampel terdiri sekitar wilayah Jabodetabek. Hipotesis diuji dengan menggunakan software Statistical Package for Social Science SPSS versi 23. Hasil penelitian menunjukkan bahwa memang CSR dan kepuasan pelanggan mempengaruhi citra perusahaan dan ekuitas merek.

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The focus of this study is to examine the effects of Corporate Social Responsibility CSR on Corporate Reputation and Brand Equity Role of BRI Peduli in Indonesia. This research is completed with a case study example of BRI as the largest banking in Indonesia. Moreover, this research aims to measure a construct that affect corporate reputation and brand equity and to simulate the strategic move that may be implemented to improve the company rsquo s performance. Convenience sampling was used for this research and the samples consist around Jabodetabek area. The hypotheses are tested using Statistical Package for Social Science SPSS version 23. The results show that indeed CSR and customer satisfaction influences corporate reputation and brand equity."

"Persepsi merupakan salah satu hal yang dapat memberikan keuntungan bagi seseorang maupun perusahaan. Dalam pembentukan persepsi, mengkomunikasikan program corporate social responsibility (CSR) menjadi salah satu langkah yang patut dijalankan. Dalam melaksanakan komunikasi CSR, perusahaan air minum kemasan botol AQUA tergolong gencar. Tesis ini akan membahas pengaruh dari komunikasi CSR tersebut terhadap pembentukan persepsi konsumen atas reputasi perusahaan, citra merek, serta loyalitas merek atas produk air minum merek AQUA. Hasil penelitian ini menemukan bahwa komunikasi CSR yang telah dijalankan AQUA memberikan dampak positif pada reputasi perusahaan serta citra merek, namun tidak memiliki pengaruh terhadap loyalitas konsumen.

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Perception is one of the thing that can give advantages to someone, or to a corporation. In shaping it, communicating the corporate social responsibility CSR) program can be an ideal things to do. As a bottled mineral water producer, AQUA is one of the corporation who've done CSR communication program rapidly. This study will focusing the effect of AQUA's CSR communication program, towards the consumer's perception on AQUA's corporate reputation, brand image, and brand loyalty. With this study, the researcher found out that AQUA's CSR communication program can gives an impact towards corporate reputation and brand image, but doesn't have any significant impact toward its consumer brand loyalty."

"Corporate Social Responsibility (CSR) merupakan kegiatan sosial yang dilakukan oleh perusahaan sebagai bentuk tanggung jawab atas kegiatan bisnisnya kepada masyarakat sekitar dalam rangka menjaga kelangsungan hidup. Penelitian ini membahas tentang pengaruh program CSR yang dilakukan oleh Lifebuoy terhadap tingkat reputasi perusahaan, brand equity serta social equity brand produk tersebut. Hasil penelitian menunjukkan bahwa kegiatan CSR yang dilakukan oleh Lifebuoy memiliki pengaruh yang positif terhadap reputasi perusahaan, brand equity dan social equity brand. Dengan demikian, sebaiknya Lifebuoy terus melaksanakan dan meningkatkan program CSR-nya secara terencana dan berkelanjutan sebagai wujud kepedulian Lifebuoy akan kebersihan dan kesehatan masyarakat Indonesia.

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Corporate Social Responsibility (CSR) is a social activity undertaken by the company as a form of responsibility for its business activities to the surrounding community in order to maintain sustainability. This study discusses the influence of CSR programs conducted by Lifebuoy on the level of corporate reputation, brand equity and social equity brand.

The results showed that CSR activities are conducted by Lifebuoy has a positive influence on corporate reputation, brand equity and social equity brand of this product. Thereby, Lifebuoy should continue to implement and improve its CSR programs in a planned and sustainable as a form of concern for hygiene and health of the people of Indonesia."

"Indonesia  merupakan negara yang terdiri dari berbagai agama yang didominasi oleh penduduk beragama Islam. Kehadiran bank syariah di Indonesia menjadi hal yang penting untuk memenuhi kebutuhan layanan perbankan yang sesuai dengan ajaran Islam. Pertumbuhan jumlah nasabah bank syariah yang cukup besar belum mampu memberikan pengaruh yang cukup signifikan terhadap pertumbuhan bank syariah itu sendiri. Oleh karena itu penting bagi bank syariah untuk membuat nasabah menjadi loyal dengan membangun yang baik di mata nasabah. Kegiatan corporate social responsibility (CSR) dapat menjadi salah satu cara untuk meningkatkan reputasi dan persepsi suatu brand di mata konsumen. Penelitian ini bertujuan brand equity bank syariah di Indonesia. Penelitian ini akan menggunakan dua dimensi dari CSR yaitu philanthropic responsibility dan ethical responsibility serta dua dimensi dari brand image yaitu functional image dan symbolic image. Responden dalam penelitian ini adalah nasabah bank syariah yang aktif menggunakan layanan perbankan syariah dalam 1 tahun terakhir dan pernah mengetahui mengenai kegiatan CSR yang dilakukan bank syariah yang mereka gunakan. Penelitian ini akan menggunakan analisis Structural Equation Modelling SEM) dengan software Lisrel 8.8 untuk mengolah data kuesioner yang memiliki skala likert 1- 5 dari 230 responden. Hasil penelitian ini menunjukkan bahwa ethical responsibility berpengaruh positif terhadap functional dan symbolic image. Sedangkan philanthropic responsibility tidak berpengaruh positif terhadap functional symbolic image. Selain itu functional dan symbolic image berpengaruh positif terhadap brand equity.

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Indonesia is a country with a population consisting of various religions, with a predominantly Muslim population. The presence of Islamic banking industry in Indonesia is important to fulfill banking service needs which comply to sharia teachings. The growth of Islamic banking customers which is quite large to date has not been able to provide a significant influence on the growth of Islamic banking themselves. Therefore, it is important to improve customer loyalty by creating good image seen from the customers perspective. Corporate Social Responsibility (CSR) activities are one way to improve brand reputation and perception on consumers perspective. Therefore, this study aims to determine whether the CSR affects brand image (BI) and brand equity (BE) of islamic banking in Indonesia. This study uses two dimensions of CSR (philanthropic responsibility and ethical responsibility), and two dimensions of BI (functional image and symbolic image). Respondents in this study were islamic banking customers who actively used the islamic banking services over the past 12 months and had learned about CSR activities carried out by the Islamic banking they were using. Using the Analysis of Structural Equation Modeling (SEM) on Lisrel 8.8 software, this study processes the data which were obtained through 230 returned questionnaires from respondents with using Likert scale of 1 to 5 as a tool. The results of this study indicate that ethical responsibility has a positive effect on functional and symbolic image, while philanthropic responsibility does not positively influence the functional and symbolic images. On the other side, functional and symbolic images have a positive effect on BE."

"Corporate Social Responsibility (CSR) telah menjadi gagasan luas di pasar global. Pemerintah Indonesia mendorong Badan Usaha Milik Negara (BUMN) mewujudkan Sustainable Development Goals (SDGs) melalui Program Tanggung Jawab Sosial Lingkungan (TJSL) yang disahkan Peraturan Menteri PER-05/MBU/04/2021. Sebagai Bank Himbara, Bank Mandiri, Bank Bank Rakyat Indonesia (BRI), Bank Negara Indonesia (BNI), dan Bank Tabungan Negara (BTN) secara konsisten menunjukkan prestasinya dalam program-program CSR. Tujuan penelitian ini mengeksplorasi pengaruh empat dimensi CSR yakni Philanthropy Responsibility, Ethical Responsibility, Legal Responsibility, dan Economic Responsibility terhadap Brand Equity (BE) dengan peran mediasi Corporate Image (CI) dan Trust (TR). Metode Partial Least Squares-Structural Equation Modelling (PLS-SEM) dengan disjoint two-stage approach digunakan untuk menguji hipotesis dengan 393 sampel nasabah milenilal dan z Bank BUMN di seluruh Indonesia. Hasil studi menunjukkan bahwa CSR tidak memiliki pengaruh langsung yang signifikan terhadap BE. Sementara itu, TR dan CI secara positif dan signifikan memediasi pengaruh antara CSR dan BE. Temuan ini mengindikasikan bahwa praktik CSR yang berhasil akan meningkatkan citra bank di benak nasabah. Nasabah merasa bahwa mereka berkontribusi secara sosial karena menerima layanan dari organisasi yang bertanggung jawab secara sosial. Praktik CSR menciptakan kepercayaan nasabah terhadap layanan keuangan bank. Oleh karena itu, reputasi dan kepercayaan berkontribusi dalam membangun BE bagi perusahaan.

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Corporate Social Responsibility (CSR) is a widespread notion in the global market. The Government of Indonesia encourages State-Owned Enterprises (BUMN) to realize the Sustainable Development Goals (SDGs) through Tanggung Jawab Sosial dan Lingkungan (TJSL) which has been approved by Ministerial Regulation PER-05/MBU/04/2021. As BUMN’s Bank, Bank Mandiri, Bank Rakyat Indonesia (BRI), Bank Negara Indonesia (BNI), and Bank Tabungan Negara (BTN) consistently show their achievements in CSR programs. The purpose of this study explores the influence of four dimensions of CSR namely Philanthropy Responsibility, Ethical Responsibility, Legal Responsibility, and Economic Responsibility on Brand Equity (BE) with the mediating role of Corporate Image (CI) and Trust (TR). The Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with a two-stage disjoint approach was used to test the hypothesis with 393 samples of millennial customers and z state-owned banks throughout Indonesia. The results of the study show that CSR does not have a significant direct effect on BE. Meanwhile, TR and CI positively and significantly mediate the effect between CSR and BE. This finding developed that successful CSR practices will improve the bank's image in the minds of customers. Customers feel that they are contributing socially by receiving services from socially responsible organizations. CSR practices create customer trust in bank financial services. Therefore, reputation and trust contribute to building BE for the company.

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"Socially Responsible Marketing adalah suatu aktivitas bisnis / usaha yang dalam pelaksanaannya juga memikirkan kepentingan di luar perusahaan terkait untuk memelihara dan memperbaiki kesejahteraan / kesehatan dari konsumen maupun lingkungan sekitar. Sedangkan CSR adalah komitmen perusahaan untuk memperbaiki komunitas sekitar untuk lebih baik dengan kebebasan cara melalui praktik bisnis dan kontribusi perusahaan. Penelitian ini membahas tentang pengaruh aktivitas Socially Responsible Marketing dan CSR terkait kampanye sosial dari Pepsodent yaitu ?Senyum Sehat Senyum Pepsodent terhadap Brand Image dan Corporate Reputation dari Pepsodent dan PT. Unilever. Hasil penelitian menunjukkan bahwa kegiatan Socially Responsible Marketing mempunyai pengaruh secara positif terhadap Brand Image, namun tidak mempunyai pengaruh positif secara langsung terhadap Corporate Reputation. Sedangkan kegiatan CSR secara positif terbukti dapat mempengaruhi Brand Image suatu produk dan Corporate Reputation. Dan terakhir, Brand Image secara positif mempengaruhi Corporate Reputation. Dengan demikian terlihat bahwa aktivitas Socially Responsible Marketing tidak dapat secara langsung mempengaruhi Corporate Reputation, namun harus melalui mediasi Brand Image dari produk yang diciptakan perusahaan tersebut. Berdasarkan hasil penelitian ini, maka sebaiknya pasta gigi merek Pepsodent dan PT. Unilever itu sendiri terus melaksanakan dan meningkatkan program Socially Responsible Marketing dan CSR secara lebih terencana dan berkelanjutan sebagai wujud kepedulian dari Pepsodent dan PT. Unilever dalam meningkatkan kualitas hidup masyarakat khususnya terkait kesehatan mulut dan gigi yang lebih baik.

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Socially Responsible Marketing is a business activity which in the marketing process implementation are also thinking outside the related enterprises to maintain and improve the welfare / health to consumer and the environment around the consumer. While CSR is a corporate commitment to improving the community around for a better way through business practices and corporate contributions. This study discusses the influence of the activity of Socially Responsible Marketing and CSR on Brand Image and Corporate Reputation.

The results show that the activities of Socially Responsible Marketing has a positive effect on Brand Image, but do not have a direct positive influence on Corporate Reputation. CSR activities are proven to positively affect the Brand Image of a product and Corporate Reputation. And lastly, Brand Image positively affects the Corporate Reputation. Thus can be seen that the activity of Socially Responsible Marketing cannot be affect directly to Corporate Reputation, but through the mediation of Brand Image of the company products.

Based on these results, the company should continue to implement Socially Responsible Marketing and CSR with better planned and sustainable as a form of awareness of Pepsodent dan PT. Unilever in improving the quality of life, especially which related to oral and dental health."

"Adanya kebutuhan untuk mendapatkan sumber daya manusia yang kompeten menyebabkan terjadinya talent war antar perusahaan. Dengan begitu, penting bagi perusahaan untuk mengetahui faktor-faktor yang dapat meningkatkan job pursuit intention calon pelamar kerja. Tujuan dari penelitian ini adalah untuk mengetahui peran mediasi corporate reputation terhadap pengaruh Corporate Social Responsibility (CSR) dan job pursuit intention pada mahasiswa tingkat akhir Fakultas Ekonomi dan Bisnis Universitas Indonesia. Variabel yang diuji adalah lima dimensi CSR, yaitu workplace economic responsibility, legal responsibility, ethical responsibility, philanthropic responsibility, dan environmental responsibility. Serta corporate reputation yang berperan sebagai variabel mediasi antara dimensi CSR dan job pursuit intention. Terdapat 270 responden yang menjadi data pada penelitian ini dikumpulkan dari kuesioner yang disebarkan secara online dan dianalisis menggunakan model Structural Equation Model (SEM) dengan menggunakan software Lisrel 8.8. Hasil penelitian ini membuktikan bahwa CSR berpengaruh positif signifikan terhadap corporate reputation. Selain itu, corporate reputation juga berpengaruh positif signifikan pada job pursuit intention dan memediasi hubungan antara CSR dan job pursuit intention. Namun, CSR memiliki hubungan negatif signifikan terhadap job pursuit intention. Untuk itu, penting bagi BSI membangun corporate reputation agar job pursuit intention dapat meningkat.

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The need to obtain competent human resources causes talent wars to occur between companies. Thus, it is important for companies to know the factors that can increase the job pursuit intention of prospective job applicants. The purpose of this study was to determine the mediating role of corporate reputation on the influence of Corporate Social Responsibility (CSR) and job pursuit intention in final-year students of the Faculty of Economics and Business, University of Indonesia. The variables tested are the five dimensions of CSR, namely workplace economic responsibility, legal responsibility, ethical responsibility, philanthropic responsibility, and environmental responsibility. As well as corporate reputation which acts as a mediating variable between the dimensions of CSR and job pursuit intention. There were 270 respondents who became the data in this study were collected from questionnaires that were distributed online and analyzed using the Structural Equation Model (SEM) using Lisrel 8.8 software. The results of this study prove that CSR has a significant positive effect on corporate reputation. In addition, corporate reputation also has a significant positive effect on job pursuit intention and mediates the relationship between CSR and job pursuit intention. However, CSR has a significant negative relationship with job pursuit intention. For this reason, it is important for BSI to build a corporate reputation so that job pursuit intentions can increase."

"Berdasarkan peraturan perundang-undangan di Indonesia, pelaksanaan kegiatan CSR merupakan suatu kewajiban yang harus dilakukan perusahaan secara umum. Garuda Indonesia, sebagai salah satu entitas penyedia jasa penerbangan di Indonesia, telah melaksanakan kewajiban tersebut dengan menerapkan program CSR yang berkelanjutan di bawah nama "Garuda Indonesia Peduli". Penelitian ini bertujuan untuk menganalisa pengaruh CSR association pada customer satisfaction dan brand loyalty, dengan mempertimbangkan brand identification dan persepsi service quality yang dimiliki konsumen. Sampel penelitian ini adalah pengguna jasa penerbangan Garuda Indonesia 6 (enam) bulan terakhir. Data diolah dengan menggunakan metode Structural Equation Modelling. Hasil penelitian menunjukkan bahwa service quality tidak berpengaruh signifikan terhadap brand identification, sedangkan CSR memiliki pengaruh yang signifikan terhadap brand identification. Namun, brand identification tidak terbukti memiliki pengaruh signifikan terhadap customer satisfaction. Di sisi lain, service quality terbukti memiliki pengaruh positif terhadap customer satisfaction, dan terhadap brand loyalty. Hasil penelitian juga menunjukkan service quality tidak meningkatkan pengaruh CSR pada brand identification dan customer satisfaction.

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Based on the laws and regulations in Indonesia, the implementation of corporate social responsibility (CSR) is an obligation that must be carried out by companies in general. Garuda Indonesia, as one of the flight service provider in Indonesia, has carried out the obligation by implementing sustainable CSR program under the name of "Garuda Indonesia Cares".

This study aims to analyze the effect of CSR on customer satisfaction and brand loyalty, by considering consumer’s brand identification and perception of service quality. Data for this research were collected from Garuda Indonesia consumers, specifically those who used Garuda Indonesia flight services in the last 6 (six) months. They were then analyzed using Structural Equation Modelling method.

The result of this research shows that service quality does not have significant effect on brand identification, whilst CSR has positive effect on brand identification. However, this identification does not affect customer satisfaction significantly. Meanwhile, service quality proved to have positive effect on customer satisfaction, and on brand loyalty (via customer satisfaction). Furthermore, the results showed that service quality does not enhance CSR effect on brand identification and customer satisfaction."