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"ABSTRACTThe objective of the research was to analyze the internal aspects of individual consumer to perceive the massive prestige brands. The brand chosen was influenced by conspicuousness, uniqueness, functional value, extended-self, hedonism, exploration, value consciousness, vanity. The research used quantitative approach by conducting a survey college students, workers and housewives. A total of 300 questionnaires were distributed, but only 243 questionnaires were used for further analysis. The data were analyzed by multiple regressions. Conspicuousness consumption had an effect on purchasing of massive prestige brands positively and it was significant. Uniqueness had an effect on purchasing of massive prestige brands positively but it was not significant. Extended-self had an effect on purchasing of massive prestige brands positively and but it was not significant. Hedonism had an effect on purchasing of massive prestige brands positively and it was significant. Exploration had an effect on purchasing of massive prestige brands positively and it was significant. Consciousness value had an effect on purchasing of massive prestige brands negatively and it was significant. Vanity had an effect on purchasing of massive prestige brands positively and it was significant."

"Globalisasi merek prestise yang berkembang menciptakan minat yang meningkat bagi pemasar dalam menanggapi rangsangan pemasaran oleh pengaruh dan nilai anteseden yang berbeda. Selain itu, tidak adanya definisi yang jelas tentang apa yang membuat nilai prestise dan kurangnya langkah fungsional prestise yang akurat dan tervalidasi telah menghambat perluasan studi dalam penelitian manajemen merek dan dengan demikian, implementasi pemasaran praktis. Studi ini memberikan kontribusi dalam menganalisis dan mengidentifikasi nilai-nilai yang dipersepsikan utama yang mendefinisikan konsep prestise ke literatur terkini tentang konsumsi prestise dan menyajikan perspektif tentang mengapa orang tergoda oleh produk prestise dan nilai tambahan apa yang mereka berikan.

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The growing globalization of prestige brands creates an increasing interest for marketers in responding to marketing stimuli by different antecedent influences and value. Subsequently, the absence of a perspicuous definition of what makes a prestige value and the lack of accurate and validated prestige functional steps have hindered the expansion of study in brand management research and thereby the practical marketing implementation. This study provides a contribution in analyzing and identifying the key perceived values that define the concept of prestige to current literature on prestige consumption and presents perspectives on why people are seduced by prestige products and what additional values do they deliver."

"Penelitian ini dilakukan untuk mengevaluasi prospek endapan VMS di area penelitian ‘X’ Kabupaten Bone, Sulawesi Selatan dengan menggunakan metode resistivitas yang terintegrasi dengan polarisasi terimbas. Terdapat 15 lintasan pengukuran dengan konfigurasi wenner. Panjang lintasan pengukuran 750 meter, spasi elektroda 10 meter, dan jarak antar lintasan 100 meter. Penelitian ini dilakukan dengan metode inversi dua dimensi dengan metode inversi least-squares smoothness-constrained, dan visualisasi tiga dimensi dengan metode interpolasi inverse distance weighting. Area penelitian ini memiliki persebaran nilai resistivitas yang bervariasi mulai dari 6.12 ohm.m sampai 850 ohm.m dan memiliki sebaran nilai chargeability yang bervariasi mulai dari 0 msec sampai 12 msec. Kombinasi nilai resistivitas rendah dan chargeability rendah berkorelasi dengan zona lemah sebagai indikator alterasi hidrotermal dan berfungsi sebagai aliran/sirkulasi fluida hidrotermal dalam membawa mineral sulfida. Sementara integrasi nilai resistivitas menengah dan chargeability tinggi berkorelasi akumulasi mineral sulfida yang diinterpretasikan sebagai area potensi endapan VMS. Secara keseluruhan, area penelitian memiliki potensi endapan VMS dengan pola terpusat pada bagian timur area penelitian. Zona potensi endapan VMS yang direkomendasikan adalah zona yang terletak di lintasan E, F, G, dan M.

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This study was conducted to evaluate the prospect of VMS deposits in the research area 'X' in Bone District, South Sulawesi using the resistivity method integrated with induced polarization. There are 15 measurement lines with a wenner configuration. The length of the measurement line is 750 meters, electrode spacing is 10 meters, and the distance between lines is 100 meters. This study was conducted using a two-dimensional inversion method with a least-squares smoothness-constrained inversion method, and three-dimensional visualization using an inverse distance weighting interpolation method. This research area has a distribution of resistivity values ranging from 6.12 ohm.m to 850 ohm.m and has a chargeability value distribution ranging from 0 msec to 12 msec. A combination of low resistivity and low chargeability values is correlated with weak zones as indicators of hydrothermal alteration and function as a flow/circulation of hydrothermal fluids carrying sulfide minerals. While the combination of moderate resistivity values and high chargeability values is correlated with the accumulation of sulfide minerals, which are interpreted as potential VMS deposit areas. Overall, the research area has potential VMS deposits with a pattern centered on the eastern part of the research area. The recommended potential VMS deposit zone is the zone located on lines E, F, G, and M."

"Meningkatnya kesadaran dan kepedulian konsumen terhadap lingkungan, secara logis akan mengarahkan perilaku mereka dalam memilih produk yang ramah lingkungan.The increase of consumers awareness of and concerns for the environment, logically will lead their behaviour in selecting environment-friendly products. In Indonesia, wearing batik apparel as daily use is now becoming a trend. Less formal compared to business suits, people wearing batik for both informal as well as formal occasion. Today, synthetic colour batik is highly accessible, easy to find in the market and almost used by people in Indonesia. In contrast to natural colour batik, that is less produced by certain batik producers since it takes longer and time-consuming. However, natural colour batik has its uniqueness for making it rare to find a similar design which eventually becomes its competitive advantage. As a matter of more prolonged in the production process and limited resource, the price of natural colour batik comes higher.This study looks at the relationship among consumers environmental consciousness, perception, and perceived value to influence their purchasing decision towards natural colour batik as an environmentally friendly apparel product."

"Di tengah perkembangan industri kosmetik di Indonesia, hal tersebut juga berdampak pada lingkungan di mana beberapa pelaku industri bisnis kosmetik menggunakan bahan dan kemasan yang dapat mencemari lingkungan. Menyiasati hal tersebut, beberapa brand kosmetik asal Indonesia mengusung konsep sustainability dan menerapkan green marketing. Tidak hanya itu, konsumen juga kini mulai beralih pada pembelian ramah lingkungan atau green purchasing behavior. Green purchasing behavior sendiri penting karena perilaku tersebut dapat meminimalisir dampak buruk pada lingkungan. Oleh karena itu, penelitian ini meneliti pengaruh green brand knowledge, green trust, dan green perceived value terhadap green purchasing behavior pada konsumen salah satu merek kosmetik yang telah menerapkan konsep green yakni Sensatia Botanicals di Jabodetabek. Penelitian menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner pada responden. Penarikan sampel dilakukan menggunakan teknik non-probability purposive sampling kepada 155 responden yang memenuhi kriteria. Kemudian data diolah menggunakan IBM SPSS Statistics 25 dan SmartPLS 3.2.9. Hasil penelitian menunjukkan bahwa green brand knowledge berpengaruh signifikan terhadap green purchasing behavior. Selain itu, green trust dan green perceived value memediasi pengaruh green brand knowledge terhadap green purchasing behavior. Penelitian di masa depan dapat meneliti variabel serupa pada merek di industri lain seperti produk elektronik, home-appliances, fashion, dan fast-moving consumer goods.

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Hence the development of the cosmetics industry in Indonesia, this also has an impact on the environment where several cosmetic business industry players use materials and packaging that can pollute the environment. To get around this, several cosmetic brands from Indonesia are promoting the concept of sustainability and implementing green marketing. Not only that, consumers are also starting to switch to environmentally friendly product as in shifting to green purchasing behavior. Green purchasing behavior itself is important because this behavior can minimize negative impacts on the environment. Therefore, this research examine the influence of green brand knowledge, green trust, and green perceived value on green purchasing behavior among consumers of one of the cosmetic brands that have implemented the green concept, namely Sensatia Botanicals that are located in Jabodetabek. The research uses a quantitative approach by distributing questionnaires to respondents. Sampling was carried out using a non-probability purposive sampling technique for 155 respondents who met the criteria. Then the data was processed using IBM SPSS Statistics 25 and SmartPLS 3.2.9. The research results show that green brand knowledge has a significant effect on green purchasing behavior. Apart from that, green trust and green perceived value mediate the influence of green brand knowledge on green purchasing behavior. Future research could examine similar variables across brands in other industries such as electronics, home appliances, fashion, and fast-moving consumer goods."

"Indonesia has received its share of attention from the worldwide mineral exploration community. A number of articles have commented on the country's attractiveness as a target as regards foreign investment in mineral sector. While these articles no doubt are well intentioned, they often fail to satisfactorily highlight the strong mineral procpectivity throughout much of Indonesia. This factor should not be overlooked when one considers the level of mineral exploration directed towards Indonesia by mining companies. This paper will consider 13 of the more significant greenfield mineral prospects within the country primarily by considering the in-ground value of each. This value is quite substantial and very relevant in the choice of Indonesia as an investment destination."

"Penelitian ini bertujuan untuk menjelaskan pemaknaan nilai simbolik yang melekat pada kepemilikan produk fashion mewah LVMH Grup pada kategori produk Fashion & Leather Bag, serta mengungkapkan dampak konsumsi produk fashion mewah pada prestise sosial pemiliknya. Studi-studi terdahulu telah membahas fungsi konsumsi fashion merek mewah dalam meningkatkan hierarki posisi sosial seseorang di masyarakat. Belum terdapat studi yang membahas fenomena ini mendalami aspek strategi produsen, yakni LVMH Grup dalam membentuk nilai simbolik sebagai prestise sosial dalam produksi dan distribusi produk. Penelitian ini menggunakan konsep performance of goods oleh Beckert (2011) yang mengklasifikasikan nilai simbolik dengan pengukuran positional dan imaginative symbolic value. Penelitian ini berangkat dari argumen bahwa konsumsi produk fashion merek mewah LVMH Grup karena adanya nilai simbolik untuk meraih posisi prestise sosial yang lekat dengan pandangan masyarakat mengenai lebih tingginya nilai harga diri dan pengaruh posisi sosial seseorang di lingkungan sosial. Berdasarkan temuan studi penelitian ini menemukan, bahwa faktor pendorong konsumen mengincar nilai simbolik sebagai prestise sosial dalam konsumsi produk fashion and leather goods merek LVMH Grup, disebabkan oleh dua peran, yakni produsen dan masyarakat. Pihak produsen, yakni LVMH Grup merupakan faktor utama yang membentuk positional symbolic value dan imaginative symbolic value dalam produksi dan distribusi (pemasaran) katalog produk. Sedangkan, peran masyarakat menginternalisasi, menormalisasi, dan mendistribusikan nilai simbolis tersebut dalam produk fashion mewah merek-merek LVMH Grup dan membentuk narasi prestise sosial konsumen di lingkungan sosial.

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This research aims to explain the meaning of symbolic value attached to ownership of LVMH Group luxury fashion products in the Fashion & Leather Bag category, as well as to reveal the impact of luxury fashion product consumption on the social prestige of the owner. Previous studies have discussed the function of luxury brand fashion consumption in increasing the hierarchy of a person's social position in society. There have been no studies that discuss this phenomenon in depth on aspects of the producer's strategy, namely the LVMH Group, in establishing symbolic value as social prestige in product production and distribution. This research uses the concept of performance of goods by Beckert (2011) which classifies symbolic value by measuring positional and imaginative value. This research departs from the argument that consumption of LVMH Group luxury brand fashion products is due to the symbolic value of achieving a position of social prestige which is closely related to society's view of higher self-esteem and the influence of a person's social position in the social environment. Based on the findings of this research study, it was found that the driving factor for consumers to seek symbolic value as social prestige in consuming LVMH Group brand fashion and leather goods products is caused by two roles, namely producers and society. The producer, namely the LVMH Group, is the main factor that forms positional symbolic value and imaginative symbolic value in the production and distribution (marketing) of product catalogues. Meanwhile, the role of society is to internalize, normalize and distribute these symbolic values ​​in luxury fashion products for the LVMH Group brands and shape the narrative of consumers' social prestige in the social environment."

"This second edition of The purchasing chessboard addresses the new realities of a highly volatile economic environment and describes the many-sometimes surprising-ways in the trademark technique is being used in today's world of business procurement."