Hasil Pencarian  ::  Simpan CSV :: Kembali

"ABSTRAKTesis ini merancang value proposition pada kedai kopi yang ingin didirikan oleh pemilik PT. XYZ. PT. XYZ merupakan perusahaan yang bergerak dalam jasa pemotongan pelat baja. Namun, pemilik PT. XYZ memiliki minat dalam mendirikan kedai kopi dikarenakan mempunyai pengalaman dalam membuat alat sangrai kopi. Kemudian, dengan melihat pertumbuhan tingkat konsumsi dan produksi kopi di Indonesia yang terus meningkat, membuat pemilik PT. XYZ berminat untuk bergerak dalam usaha kopi. Pemilik PT. XYZ belum mampu dalam menentukan nilai-nilai pada kedai kopi yang dapat bersaing dengan kedai kopi lainnya. Penelitian ini akan menggunakan five porter forces, PESTLE analysis, value proposition canvas, value driver tree, value curve analysis dalam menentukan nilai-nilai yang dapat diterapkan pada kedai kopi. Dari hasil penelitian, dapat disimpulkan bahwa kedai kopi harus berperan sebagai tempat yang kondusif untuk beraktivitas atau rehat break time dan menyediakan minuman kopi. Selain itu, kedai kopi juga harus dekat dengan perkantoran, memberikan promo pembelian, dan menyediakan suasana tenang dan nyaman yang dilengkapi dengan fasilitas pendukung serta dekorasi yang unik. Kemudian, untuk mengelola profit yang dihasilkan pemilik PT. XYZ harus melakukan alokasi modal yang baik dan meningkatkan pendapatan dengan meningkatkan jumlah penjualan serta mengurangi biaya operasi yang dikeluarkan.

---

ABSTRACTThis thesis designs the value proposition of the coffee shop that the owner of PT. XYZ. PT. XYZ is a company engaged in steel plate cutting services. However, the owner of PT. XYZ has an interest in establishing a coffee shop because it has experience in making coffee roasting equipment. Then, given the growing rate of consumption and production of coffee in Indonesia, the owner of PT. XYZ is interested to move in the coffee business. Owner of PT. XYZ has not been able to determine the values in coffee shops that can compete with other coffee shops. This study will use five porter forces, PESTLE analysis, value proposition canvas, value tree driver, value curve analysis in determining values that can be applied to coffee shops. From the research results, it can be concluded that the coffee shop should serve as a conducive place to move or break break time and provide coffee drinks. In addition, the coffee shop should also be close to offices, provide purchase promo, and provide a quiet and comfortable atmosphere equipped with support facilities as well as unique decorations. Then, to manage the profit generated by the owner of PT. XYZ must make a good capital allocation and increase revenue by increasing the number of sales and reduce operating costs incurred."

"The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle a core challenge of every business - creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" a practical tool to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design complements and perfectly integrates with the "Business Model Canvas" from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value. Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

"ABSTRACTPurpose of this conceptual study is the identification of design thinking approaches and underlying logic for increasing the value proposition to improve customer experience in today´s dynamic and fast-changing business environment. Method of research based on content analysis of distinctive streams in the literature on design thinking for delivering the increased value proposition. Core elements of design thinking were identified and combined with service-oriented thinking logics aiming at providing superior value proposition and thus to improve customer experience. Furthermore, the article elaborates on the delimitation of Design thinking from Designerly thinking, and a new model for enhancing customer value propositions, the wheel of Design thinking, was developed based on core elements of Design thinking approaches. This approach has a potential to shape and redefine existing markets and to improve adjustment of products and services to dynamic customers´ needs and demands."

"Kelangkaan sumber daya manusia di bidang keuangan syariah di Indonesia mengakibatkan perbankan syariah harus bersaing dalam mendapatkan sumber daya manusia yang butuhkan. Penawaran nilai-nilai employee value proposition (EVP) yang menarik bagi calon pencari kerja menjadi suatu strategi baru dalam mencari sumber daya manusia yang berkompeten . Penelitian ini bertujuan untuk membandingkan pengaruhemployee value proposition (EVP) bank syariah dan bank konvensional terhadap keinginan untuk mencari pekerjaan bagi calon pencari kerja. Penelitian ini menggunakan metode desain eksperimen faktorial 2X2 dimana partisipan(N=120) diberikan sebuah brosur yang berisi nilai-nilai employee value proposition (EVP) bank syariah dan bank konvensional kemuadian partisipan diminta untuk menjawab pertanyaan mengenai keinginan untuk mencari pekerjaan. Hasil yang diperoleh dalam penelitian ini adalah ada interaksi yang signifikan antara employee value proposition (EVP) bank syariah dan bank konvensional terhadap keinginan untuk mencari pekerjaan. Orang yang berlatar belakang pendidikan ekonomi syariah lebih menyukai untuk bekerja pada bank syariah dan orang yang berlatar belakang ekonomi konvensional lebih menyukai untuk bekerja pada bank konvensional.

---

Scarcity of human resources in the field of Islamic finance in Indonesia resulted Islamic banking to compete in getting the human resources. Offering interest employee value proposition (EVP) to prospective job seekers become a new strategy to recruit competent employees. This study aimed to compare the effect of employee value proposition (EVP) Islamic banks and conventional banks on attraction of job applicants.

This study uses a 2X2 factorial experimental design in which participants(N=120) were given a brochure that contains the values of employee value proposition (EVP) Islamic and conventional bank.Participants were asked to answer questions about job pursuit intention.

The results of this study show that there is a significant interaction between employee value proposition (EVP) of Islamic and conventional banking on attraction of job applicants. People who has Educational background in Islamic Economics prefer to work in Islamic bank whereas people who has conventional economic backgrounds prefer to work in a conventional bank."

"Laporan magang ini akan membahas tentang evaluasi customer value propostion (CVP) pada Program Purchase Now Pay Later (PNPL) yang dilakukan oleh PT. HHH. Program ini dirancang untuk memenuhi prinsip heart dengan melayani masyarakat dan membangun dampak sosial yang positif untuk meningkatkan kesejahteraan para stakeholders. Hal ini direalisasikan dengan mendukung para stakeholders dengan keterampilan dan alat yang tepat untuk dapat berkembang di era digital dengan berpartisipasi dalam ekonomi digital. Sebagai bentuk dari implementasinya, perusahaan akan meningkatakan customer satisfaction dengan menyediakan value untuk para konsumer, baik drivers ataupun merchants, dengan smartphone yang dapat dibeli dari platform. Oleh karena itu, definisi untuk customers pada program ini akan ditekankan hanya pada drivers dan merchants. Evaluasi akan dilakukan dengan membandingkan customer value proposition (CVP) yang diambil dari perspektif konsumen pada balanced scorecard framework, untuk membandingkan proses integrasi pada perkembangan program, elemen, dan customer satisfaction pada program tersebut. Berdasarkan evaluasi yang dilakukan, customer value proposition (CVP) pada Program Purchase Now Pay Later (PNPL) yang dilakukan oleh PT. HHH sesuai dengan framework selama proses integrasi pada perkembangan program dan sesuai dengan elemennya. Dengan demikian, perusahaan dapat mencapai hasil yang baik untuk customer satisfaction dan mampu melanjutkan program untuk ke depannya. 

---

This internship report will discuss the evaluation of customer value proposition (CVP) of Purchase Now Pay Later (PNPL) Program by PT. HHH. The program is designed to fulfill PT. HHH’s principle of heart to be in the service of communities and building positive social impact to increase stakeholders’ welfare. This is being actualized by equipping the stakeholders with the proper skills and tools to prosper in the digital age by taking part in the digital economy.  For the implementation itself, the organization aims to increase the customer satisfaction by providing values for the customers, both drivers and merchants, with smartphones that can be purchased from the platform. Hence, the definition of the customers for this program will be emphasized to both drivers and merchants solely. The evaluation will be performed by comparing the customer value proposition (CVP) which was highlighted from the balanced scorecard framework on the customer perspective’ aspect, to compare its integration process to the program development, elements, and customer satisfaction from the program with the framework According to the evaluation, the customer value performance (CVP) for Purchase Now Pay Later (PNPL) Program is in accordance with the applicable customer value proposition’s (CVP) framework throughout the integration process to the program development and elements. Ultimately, the firm has successfully achieved a remarkable result for customer satisfaction and able to advance for the future program. "