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"Penelitian ini bertujuan untuk mengetahui pengaruh dari Theory of Planned Behavior (TPB) dan extended version dari TPB, yaitu Attitude towards Behavior, Subjective Injunctive Norms, Subjective Descriptive Norms, Perceived Behavioral Control, Control Beliefs, Injunctive Normative Beliefs, Descriptive Normative Beliefs, dan Control Beliefs. Ditambah dengan variabel pengetahuan akan produk menstruasi reusable terhadap minat beli produk. Penelitian ini menggunakan Structural Equation Modelling (SEM) dalam mengolah data. Hasil penelitian ini menunjukkan bahwa minat beli produk menstruasi reusable dipengaruhi oleh attitude towards purchasing reusable sanitary products, subjective descriptive norms, perceived behavioural control, dan reusable sanitary products knowledge. Selain itu, behavioural beliefs mempengaruhi attitude towards purchasing reusable sanitary products, injunctive normative beliefs mempengaruhi subjective injunctive norms, descriptive normative beliefs mempengaruhi subjective descriptive norms, dan control beliefs mempengaruhi perceived behavioural control

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This study aims to determine the effect of Theory of Planned Behavior (TPB) and the extended version of TPB, namely Attitude towards Behavior, Subjective Injunctive Norms, Subjective Descriptive Norms, Perceived Behavioral Control, Control Beliefs, Injunctive Normative Beliefs, Descriptive Normative Beliefs, and Control Beliefs. There is an additional variable of reusable menstrual products knowledge in purchasing products. This study uses Structural Equation Modeling (SEM) in processing the data. The results of this study indicate that intention to purchase reusable sanitary products is influenced by attitudes towards purchasing reusable sanitary products, subjective descriptive norms, perceived behavioral control, and reusable sanitary products knowledge. In addition, behavioral beliefs affect attitudes towards purchasing reusable sanitary products, injunctive normative beliefs affect subjective injunctive norms, descriptive normative beliefs affect subjective descriptive norms, and control beliefs affect perceived behavioral control."

"Penelitian ini bertujuan untuk menganalisis pengaruh pesan kelangkaan yang diterapkan pada iklan terhadap keinginan membeli konsumen yang dimoderasi oleh brand concept (fungsional dan simbolis). Dalam penelitian ini juga menganalisis pengaruh kompetisi konsumen sebagai faktor mediasi dari pesan kelangkaan. Berdasarkan hasil penelitian terhadap 180 partisipan diperoleh bahwa pesan kelangkaan mampu meningkatkan keinginan membeli konsumen yang semakin kuat pengaruhnya pada pesan limited-quantity dan produk simbolis. Kompetisi konsumen merupakan faktor mediasi pada pesan kelangkaan.

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The purpose of this research is to analyze the influence of scarcity message against consumer purchase intention that moderated by the brand concept (functional and symbolic). The influence of consumer competition as mediating factor of scarcity message is also examined. Based on the result from 180 participant indicated that scarcity message have significant effect on increasing consumer purchase intention and this effect getting stonger for limited quantity message and symbolic product. Consumer competition is found as mediating factor for the effect of scarcity message on purchase intention."

"Sampah produk sekali pakai merupakan masalah yang menjadi perhatian dunia saat ini. Tanpa disadari, proses pembentukan sampah sangat erat kaitannya dengan kehidupan sehari-hari individu. Hal ini sangat tidak sesuai dengan peran muslim sebagai khalifah yang bertugas menjaga bumi. Berbagai upaya telah dilakukan oleh pemerintah untuk mengurangi penumpukan sampah produk sekali pakai tersebut. Produk menstruasi ramah lingkungan merupakan salah satu produk inovasi yang muncul demi mengurangi potensi penumpukan pembungan sampah plastik sekali pakai. Dengan menggunakan extended model of theory of planned behavior, penelitian ini akan menganalisis faktor-faktor yang mempengaruhi perilaku intensi pembelian terhadap produk menstruasi ramah lingkungan oleh wanita muslim. Sampel dipilih menggunakan purposive sampling dengan kriteria wanita beragama Islam, berusia 15-49 tahun, berdomisili di Indonesia, pernah mendengar produk menstruasi ramah lingkungan dan pernah menggunakan produk menstruasi ramah lingkungan. Kuesioner disebar secara online dengan jumlah responden terkumpul sebanyak 304 orang. Analisis data menggunakan metode Covariance Based-Structural Equation Modelling (CB-SEM). Hasil penelitian menunjukkan attitude towards the behavior yang dipengaruhi environmental knowledge dan environmental concern mempengaruhi purchase intention pada produk menstruasi ramah lingkungan. sedangkan intrinsic religiosity ditemukan tidak berhasil dalam mempengaruhi purchase intention.

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Single-use plastic is becoming a nation concern these days. Unconsciously, our daily life is closely related to waste production. As Muslim, Allah made us as a khalifah, the protector of the earth, waste production is far expected as Muslim behavior. Governments made many effort to reduce the single-use waste build up. One of the innovation that came up to reduce the use of single-use plastic is a reusable menstrual products. Using the extended model of theory of planned behavior, this research is trying to analyze the factors that affecting muslim woman purchase intention on reusable menstrual product. Sample selected with purposive sampling with criteria of muslim woman, aged 15-49, living in Indonesia and familiar with reusable menstrual product or ever used it. Questionnaire is being distributed online and it has collected 304 respondents. This reseach method is covariance based-structural equation modelling. From this research we found that attitude towards the behavior influenced by environmental knowledge and environmental concern significantly positive affect muslim woman purchase intention on reusable menstrual product. Meanwhile, we couldn’t find intrinsic religiosity effect on muslim woman attitude and purchase intention."

"Akibat pandemi, terjadi pergeseran perilaku konsumen ke arah daring, khususnya jasa pengantaran makanan. Praktisi bisnis harus berstrategi agar menonjol dari pesaingnya, terutama cloud kitchen. Dengan memasukkan unsur seni atau art infusion, terutama seni urban ke dalam desain kemasan, konsumen berpotensi memiliki evaluasi terhadap produk dan niat membeli yang tinggi. Penelitian ini menggunakan kerangka SOR dengan stimulus tipe karya seni dan nama seniman, kemudian organisme berupa estetika produk dan persepsi kemewahan, serta evaluasi produk dan niat membeli sebagai respon. Hasil penelitian eksperimental menggunakan metode SEM membuktikan efek art infusion yang dimediasi penuh oleh persepsi kemewahan dan estetika secara bersamaan kecuali fine art. Namun penggunaan nama seniman tidak memiliki pengaruh signifikan. Studi ini membuka jalan bagi peneliti selanjutnya untuk mengkaji seni perkotaan dalam bidang komersil. Sementara pemahaman perilaku konsumen dapat memberikan praktisi bisnis keunggulan kompetitif, karena efek dari art infusion dapat menciptakan nilai finansial secara langsung.

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In light of the pandemic, there has been a shift in consumer behavior towards online services, particularly food delivery. It is crucial for business professionals to develop a strategy that helps them stand out, especially in the context of cloud kitchens. By incorporating artistic elements, particularly urban art, into the design of packaging, businesses have the potential to receive favorable evaluations from consumers and increase their intention to make purchases. This research study applies the SOR framework, utilizing artwork type and the artist's name as a stimulus. It examines how consumers perceive the product's aesthetics and luxury, as well as their evaluation of the product and intention to make a purchase as responses. The results of experimental research using the SEM method prove the effect of art infusion, which is fully mediated by the perception of luxury and aesthetics simultaneously except for fine art. However, the use of the artist's name does not have a significant effect. The results of the experiment, conducted using the SEM method, confirm the impact of art infusion effect, which is fully mediated by perceptions of luxury and aesthetics. This study paves the way for future researchers to explore the role of urban art in the realm of commerce. While understanding consumer behavior can offer a competitive edge to businesses, the inclusion of art infusion can immediately generate financial value."

"Penelitian ini bertujuan untuk menganalisis pengaruh product attribute beliefs content sensory attribute beliefs, packaging and branding attribute beliefs, functional attribute beliefs terhadap repurchase intention dengan dimediasi oleh customer perceived value hedonic utilitarian value. Metode penelitian yang dipakai dalam penelitian ini adalah metode kuantitatif. Metode sampling dalam penelitian ini adalah tipe non-probabilistic sampling yaitu convenience sampling. Penelitian dilakukan dengan single cross-sectional yaitu pengambilan data dilakukan satu kali periode pengambilan informasi. Pembagian kuesioner dilakukan dengan cara offline, dimana peneliti menyebarkan secara langsung kuesioner tercetak kepada responden yang memiliki domisili di Jabodetabek, berusia minimal 17 tahun, pernah membeli dan mengkonsumsi kopi siap minum kemasan botol plastik maksimal 1 bulan lalu terhitung saat kuesioner dibagikan. Kuesioner yang diberikan diisi sendiri oleh para responden self-administered. Metode analisis data menggunakan Structural Equation Modelling SEM. Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh product attribute beliefs content sensory attribute beliefs, packaging and branding attribute beliefs, functional attribute beliefs terhadap repurchase intention dengan dimediasi oleh customer perceived value hedonic utilitarian value. Temuan menyatakan bahwa konsumen dari kopi siap minum RTD membentuk persepsi utilitarian value adalah melalui packaging and branding dan content functional attribute beliefs, sedangkan persepsi hedonic value dibentuk melalui content sensory, packaging and branding, dan content functional attribute beliefs. Kemudian penelitian juga menunjukkan bahwa utilitarian value dan hedonic value terbukti mempengaruhi konsumen dalam repurchase intention.

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The purpose of this research is to analyze effect of product attribute beliefs towards customer perceived value and repurchase intention. The research method used in this research is quantitative method. The sampling method is non probabilistic sampling specifically convenience sampling. The study was conducted with a single cross sectional. Distribution of the questionnaire done by offline, where researchers spread directly printed questionnaires to respondents who have a domicile in Jabodetabek, aged at least 17 years, ever buy and consume ready to drink coffee in plastic bottles with maximum consumption in the last 1 month since the questionnaire was distributed. Questionnaires was filled by respondents self administered. Data were analyzed with Structural Equation Modelling SEM. The findings indicate that consumer of ready to drink coffee form utilitarian perceptions through packaging branding and content functional attribute belief, and hedonic perceptions through content sensory, packaging and branding, and content functional attribute beliefs. The findings further reveal that utilitarian value and hedonic value are proven to effect consumer repurchase intention."

"Skripsi ini membahas tentang pengaruh inovasi produk terhadap purchase intention. Penelitian ini akan menggunakan riset eksploratif terlebih dahulu untuk mendapatkan gambaran dan pemahaman mengenai permasalahan penelitian, kemudian hasil riset eksploratori ini akan menjadi input bagi riset. Penelitian ini menggunakan pendekatan kuantitatif dan sampel dalam penelitian ini adalah 100 responden. Pengolahan data dalam penelitian ini menggunakan regresi berganda. Hasil penelitian ini menujukkan bahwa dari ketiga dimensi inovasi produk yang berpengauh langsung dan positif terhadap purchase intention adalah innovation attributes. Sedangkan adoption risk dan behavior change tidak berpengaruh langsung dan tidak positif terhadap purchase intention. Hal ini menujukkan bahwa konsumen akan berminat membeli Starbucks VIA apabila innovation attributes yang ditawarkan baik.

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This research discusses the effect of product innovation toward purchase intention. Researcher will use exploratory research in advance to get insight and understanding about research problem, and then the result from exploratory research will be used as input for conclusive research. This research applied quantitative approach and the sample of this research is 100 respondents. Multiple regression has been used to process the data.

The result of this research shows that from the three dimensions of product innovation, dimension that directly and positively affects purchase intention is innovation attributes. Whereas adoption risk and behavior change are not directly and positively affect purchase intention. This indicates that customers will be interested to buy Starbucks VIA if Starbucks offered the good innovation attributes."

"Tujuan dari penelitian ini adalah untuk mengidentifikasi faktor-faktor yang menentukan perilaku konsumen produk makanan anjing dan kucing berdasarkan Theory of Planned Behaviour. Berdasarkan teori, peneliti menggunakan model teoritis yang terdiri dari variabel attitude, subjective norms, perceived behavioural control (PBC), intention, behaviour dan diperluas dengan dimasukkannya variabel self-identity dan social norms. Survei dilakukan terhadap 300 pemilik anjing dan kucing melalui penyebaran kuesioner menggunakan platform online. Data yang diperoleh dianalisis menggunakan Structural Equation Modeling (SEM) menggunakan software LISREL 8.8 Full Version dan hasilnya menunjukkan bahwa intention cenderung dipengaruhi oleh attitude, subjective norms, perceived behavioural control (PBC), self-identity dan social norms. Selain itu, niat untuk membeli produk makanan anjing dan kucing cenderung mempengaruhi perilaku pembelian konsumen. Studi ini mendukung keselarasan Theory of Planned Behaviour dengan pemasaran produk makanan anjing dan kucing serta memperluas pemahaman tentang perilaku konsumen makanan anjing dan kucing.

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The purpose of this research study was to identify the factors that determine the consumer behaviour of dog and cat food products based on the theory of planned behaviour. According to the theory, researchers propose a theoretical model consisting of the constructs of attitude, subjective norms, perceived behavioural control (PBC), intention, behaviour, and expanded with the inclusion of the self-identity and social norms construct. The survey was conducted with 300 dog and cat owners through a questionnaire distribution using an online platform. Data obtained were analyzed using structural equation model using LISREL 8.8 Full Version software and the results indicate that the intention tends to be influenced by the attitude, subjective norms, perceived behavioural control, self-identity and social norms constructs. Furthermore, the intention to purchase dog and cat food products tend to influence consumer purchasing behaviour. The study supports the alignment of the theory of planned behaviour (TPB) adherence to the marketing of dog and cat food products, extending the understanding of the behaviour of the dog and cat food consumers."

"Perilaku konsumsi berlebihan khususnya dalam menggunakan sabun non-organik menjadi salah satu kontributor besar dalam menyebabkan krisis iklim. Kini, eco-anxiety banyak dialami oleh masyarakat akibat krisis iklim yang menjadi anteseden dari ramainya perilaku membeli sabun organik sebagai langkah mitigasi. Penelitian ini bertujuan untuk melihat hubungan antara eco-anxiety dan perilaku membeli produk sabun organik pada dewasa muda dari status sosio ekonomi sosial menengah ke atas pada warga negara Indonesia. Hubungan dilihat dengan melakukan uji korelasi Pearson pada alat ukur Hogg Eco-Anxiety Scale (HEAS-13) dan Green Purchase Behavior (GPB) yang telah ditranslasi ke Bahasa Indonesia pada payung penelitian pertama (Abhiwangsa, 2022; Fitrianisa, 2022; Setiawan, 2022) dan disesuaikan dengan konteks produk sabun organik. Populasi penelitian ini adalah warga negara Indonesia berusia 20 hingga 40 tahun dengan kisaran pengeluaran individual per bulannya sebesar Rp 1.000.000 sampai dengan lebih dari Rp 7.500.000 menggunakan convenience sampling (N = 236). Hasil penelitian menunjukkan bahwa terdapat hubungan yang positif dan signifikan antara eco-anxiety dan perilaku membeli produk sabun organik pada dewasa muda dari status sosio-ekonomi menengah ke atas di Indonesia (r(236) = 0.62, p < 0.01, two-tailed). Hal ini membuktikkan bahwa eco-anxiety mendorong perilaku praktikal dengan membeli produk sabun organik untuk menanggulangi kerusakan lingkungan dalam rangka memitigasi kecemasan yang dirasakan khususnya pada dewasa muda dari status sosio-ekonomi menengah ke atas di Indonesia.

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One of the major factors contributing to the climate crisis is excessive consumption behavior, particularly the use of non-organic soap. Due to the climate crisis, many people are experiencing eco-anxiety which is an antecedent of the popular behavior of purchasing organic soap as a mitigation measure. This study aims to investigate the relationship between eco-anxiety and the purchase behavior of organic soap among young adults from middle to upper socio-economic status among Indonesian citizens. The relationship was determined by using the Pearson correlation test on the Hogg Eco-Anxiety Scale (HEAS-13) and Green Purchase Behavior (GPB) measuring instruments, which had been translated into Bahasa Indonesia in the first research umbrella (Abhiwangsa, 2022; Fitrianisa, 2022; Setiawan, 2022) and adapted to the context of organic soap products. The population of this study were Indonesian citizens aged 20 to 40 years old with a monthly individual expenditure range of Rp 1.000.000 to more than Rp 7.500.000 using convenience sampling (N = 236). The findings showed that there was a positive and significant relationship between eco-anxiety and purchase behavior of organic soap products amoung young adults from middle to upper socio-ecomomic status in Indonesia (r(236) = 0.62, p < 0.01, two-tailed). This demonstrates how eco-anxiety encourages practical behavior by buying organic soap products to address environmental destruction in order to mitigate anxiety, particularly among young adults from middle to upper socio-economic status in Indonesia."

"Penelitian ini ingin menguji peranan kelas sosial dari konsumen lain terhadap teori consumer contamination, power distance konsumen sebagai variabel moderator dan rasa jijik terhadap produk yang telah dicoba oleh konsumen lain sebagai variabel mediator. Power distance diukur dengan skala power distance (Hofstede & Hofstede, 2005; Meirina, 2006). Partisipan diberi skenario mengenai berbelanja produk yang telah dicoba oleh konsumen lain dari kelas sosial tinggi dan rendah. Kemudian partisipan diminta untuk memberikan evaluasi terhadap produk tersebut, seberapa besar intensi membeli, serta menyatakan ada atau tidaknya rasa jijik pada produk tersebut.Penelitian pada 170 partisipan membuktikan bahwa sikap terhadap produk (evaluasi dan intensi membeli) menjadi lebih negatif pada produk yang telah dicoba oleh konsumen lain dari kelas sosial rendah daripada kelas sosial tinggi. Pada power distance tinggi dan rendah, tidak terdapat perbedaan pada evaluasi produk dan intensi membeli produk yang telah dicoba oleh konsumen lain dari kelas sosial rendah maupun tinggi. Rasa jijik ternyata tidak ditimbulkan oleh perbedaan kelas sosial konsumen lain yang telah mencoba produk. Dengan demikian, rasa jijik tidak memperantarai pengaruh antara konsumen lain dari kelas sosial rendah terhadap evaluasi produk dan intensi membeli.

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The objective of this study was to examine the role of others' social class toward theory of consumer contamination, power distance as moderator variable and disgust on product tried by others as mediator variable. Power distance was measured by power distance scale (Hofstede & Hofstede, 2005; Meirina, 2006). Participants were asked to read scenario about shopping on product tried by others from high social class and low social class. After that, participants were expected to give evaluation, how likely to buy, and the salience of disgust on that product.

The result from 170 participants shows that attitude toward product (product evaluation and purchase intention) become more negative if the product had tried by others from low social class than high social class. There is no difference on product evaluation and purchase intention between participants with high and low power distance. Disgust is not elicited by others' social class who had tried on that product. Hence, disgust does not mediate the influence between low social class consumers toward product evaluation and purchase intention."

"ABSTRACTPenelitian ini bertujuan untuk membuktikan apakah terdapat pengaruh daya tarik rasa takut dan humor pada iklan terhadap intensi membeli helm pada pengendara sepeda motor. Penelitian ini merupakan eksperimen daring dengan 2 daya tarik rasa takut vs netral x 2 daya tarik humor vs netral between subjects factorial design, yang dilakukan kepada 306 orang partisipan pengendara sepeda motor berusia 18-29 tahun. Pada penelitian ini, partisipan dibagi secara acak menjadi empat kelompok dan ditunjukkan sebuah gambar iklan yang berkonten netral, daya tarik rasa takut, humor, dan/atau kombinasi antara daya tarik rasa takut dan humor. Hasil penelitian menunjukkan bahwa daya tarik rasa takut tidak mempengaruhi intensi membeli helm. Sementara itu, daya tarik humor serta interaksi antara daya tarik rasa takut dan humor terbukti dapat mempengaruhi intensi membeli helm. Dengan demikian, para pelaku industri helm yang hendak mempromosikan produknya melalui iklan dengan daya tarik rasa takut dapat mempertimbangkan penambahan elemen humor pada iklan untuk membantu meningkatkan efektivitas iklan.

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ABSTRACTThis study aims to investigate whether the influence of fear and humor appeal on advertising to the intention of buying a helmet on a motorcycle rider. An online experiment with 2 fear appeal vs neutral x 2 humor appeal vs neutral between subjects factorial design was conducted to 306 participants, aged between 18 and 29 years old. A single ad image that contained neutral, fear, humor, or a combination of both fear and humor were given randomly for each participant. The results showed that the appeal of fear does not affect the intention of buying a helmet. However, humor appeal as well as the interaction between the fear and humor appeal influenced to affect the intention of buying a helmet. Thus, the helmet industry players who will promote their products through advertising with fear appeal can consider adding humor elements to increase the effectiveness of the ads."