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"Perkembangan ekonomi digital di Indonesia semakin berkembang pesat. Jumlah pengguna Electronic Commerce (e-commerce) di Indonesia juga diproyeksikan meningkat terus menerus. Terdapat berbagai alasan pendorong customer berbelanja di e-commerce. Ulasan online konsumen mempunyai pengaruh yang cukup signifikan terhadap perilaku pembelian konsumen dan telah menjadi sumber informasi penting bagi konsumen, memengaruhi sekitar 20–50% keputusan pembelian online. Kondisi saat ini, E-commerce XYZ belum melakukan research atau investigasi lebih lanjut terkait faktor-faktor apa saja yang dapat membuat customer memberikan ulasan. Tujuan dari penelitian adalah untuk menganalisis beberapa faktor yang memengaruhi niat pelanggan memberikan ulasan online / electronic word of mouth (EWOM). Penelitian ini diharapkan dapat menjadi pembelajaran untuk meningkatkan product review rate, yang erat kaitannya dengan kepuasan pelanggan dan akan berpengaruh terhadap kenaikan add to cart rate. Penelitian dilakukan dengan metode campuran, yaitu secara kuantitatif dengan menyebarkan kuesioner dan secara kualitatif dengan melakukan wawancara. Dalam penelitian ini, beberapa kerangka model yang dipilih berdasarkan analisis faktor dan adopsi dari studi-studi sebelumnya yaitu model kesuksesan sistem informasi dari DeLone &McLean yang mengintegrasikan teori kualitas e-service, serta teori determinasi diri dan social influence yang diadopsi dari teori UTAUT.Kuesioner disebar secara online melalui google form. Pengolahan analisis statistik yang digunakan adalah Partial Least Square (PLS) dengan tools SmartPLS v.4. Hasil dari penelitian memberikan kesimpulan bahwa e-service quality, attitude & customer satisfaction memengaruhi niat pelanggan memberikan ulasan online secara positif. Hipotesis bahwa delivery condition memengaruhi e-service quality secara positif, ditolak. Kemudian dilakukan wawancara dan analisis tematik untuk eksplorasi masalah dan pemberian rekomendasi yang difokuskan kepada hasil hipotesis yang diterima.

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The digital economy in Indonesia is growing rapidly. The number of Electronic Commerce (e-commerce) users in Indonesia is also projected to continuously increase. There are various motivating reasons for customers to shop on e-commerce platforms. Online consumer reviews have a significant influence on consumer buying behavior and have become a crucial source of information for consumers, affecting about 20–50% of online purchase decisions. Currently, E-commerce XYZ has not conducted further research or investigation into the factors that can prompt customers to leave reviews. The purpose of this study is to analyze several factors that influence customers' intentions to provide online reviews, or electronic word of mouth (EWOM). This research is expected to provide insights to enhance the product review rate, which is closely related to customer satisfaction and is likely to impact the increase in the add-to-cart rate. The research was conducted using mixed methods, namely quantitatively by distributing online questionnaires and qualitatively by conducting interviews. In this study, selected frameworks are based on factor analysis and adoption from previous studies, including the DeLone & McLean information system success model that integrates the theory of e-service quality, as well as self-determination theory and social influence adopted from the UTAUT theory.

Questionnaires were distributed online via Google Forms. The statistical analysis method used is Partial Least Square (PLS) with SmartPLS v.4 tools. The findings of the study conclude that e-service quality, attitude, and customer satisfaction positively influence the customers' intention to provide online reviews. The hypothesis that delivery condition positively affects e-service quality was rejected. Subsequently, interviews and thematic analysis were conducted to explore issues and provide recommendations focused on the accepted hypothesis results."

"Perkembangan ekonomi digital di Indonesia semakin berkembang pesat. Jumlah pengguna Electronic Commerce (e-commerce) di Indonesia juga diproyeksikan meningkat terus menerus. Terdapat berbagai alasan pendorong customer berbelanja di e-commerce. Ulasan online konsumen mempunyai pengaruh yang cukup signifikan terhadap perilaku pembelian konsumen dan telah menjadi sumber informasi penting bagi konsumen, memengaruhi sekitar 20–50% keputusan pembelian online. Kondisi saat ini, E-commerce XYZ belum melakukan research atau investigasi lebih lanjut terkait faktor-faktor apa saja yang dapat membuat customer memberikan ulasan. Tujuan dari penelitian adalah untuk menganalisis beberapa faktor yang memengaruhi niat pelanggan memberikan ulasan online / electronic word of mouth (EWOM). Penelitian ini diharapkan dapat menjadi pembelajaran untuk meningkatkan product review rate, yang erat kaitannya dengan kepuasan pelanggan dan akan berpengaruh terhadap kenaikan add to cart rate. Penelitian dilakukan dengan metode campuran, yaitu secara kuantitatif dengan menyebarkan kuesioner dan secara kualitatif dengan melakukan wawancara. Dalam penelitian ini, beberapa kerangka model yang dipilih berdasarkan analisis faktor dan adopsi dari studi-studi sebelumnya yaitu model kesuksesan sistem informasi dari DeLone &McLean yang mengintegrasikan teori kualitas e-service, serta teori determinasi diri dan social influence yang diadopsi dari teori UTAUT. Kuesioner disebar secara online melalui google form. Pengolahan analisis statistik yang digunakan adalah Partial Least Square (PLS) dengan tools SmartPLS v.4. Hasil dari penelitian memberikan kesimpulan bahwa e-service quality, attitude & customer satisfaction memengaruhi niat pelanggan memberikan ulasan online secara positif. Hipotesis bahwa delivery condition memengaruhi e-service quality secara positif, ditolak. Kemudian dilakukan wawancara dan analisis tematik untuk eksplorasi masalah dan pemberian rekomendasi yang difokuskan kepada hasil hipotesis yang diterima.

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The digital economy in Indonesia is growing rapidly. The number of Electronic Commerce (e-commerce) users in Indonesia is also projected to continuously increase. There are various motivating reasons for customers to shop on e-commerce platforms. Online consumer reviews have a significant influence on consumer buying behavior and have become a crucial source of information for consumers, affecting about 20–50% of online purchase decisions. Currently, E-commerce XYZ has not conducted further research or investigation into the factors that can prompt customers to leave reviews. The purpose of this study is to analyze several factors that influence customers' intentions to provide online reviews, or electronic word of mouth (EWOM). This research is expected to provide insights to enhance the product review rate, which is closely related to customer satisfaction and is likely to impact the increase in the add-to-cart rate. The research was conducted using mixed methods, namely quantitatively by distributing online questionnaires and qualitatively by conducting interviews. In this study, selected frameworks are based on factor analysis and adoption from previous studies, including the DeLone & McLean information system success model that integrates the theory of e-service quality, as well as self-determination theory and social influence adopted from the UTAUT theory. Questionnaires were distributed online via Google Forms. The statistical analysis method used is Partial Least Square (PLS) with SmartPLS v.4 tools. The findings of the study conclude that e-service quality, attitude, and customer satisfaction positively influence the customers' intention to provide online reviews. The hypothesis that delivery condition positively affects e-service quality was rejected. Subsequently, interviews and thematic analysis were conducted to explore issues and provide recommendations focused on the accepted hypothesis results."

"E-niaga atau E-commerce telah menjadi suatu hal yang esensial dan fenomena yang berkembang pesat saat ini. Kenyamanan dan kemudahan belanja online menjadikan hal ini tren yang juga berkembang di kalangan konsumen. Kebiasaan ini telah meningkatkan minat perusahaan-perusahaan e-commerce untuk fokus pada bidang ini. Oleh karena itu, penelitian ini bertujuan untuk menentukan hubungan antara perceived risk, attributes of online shopping, dan subjective norms dengan online shopping behavior dan dengan variabel mediator purchase intention. Subjek analisis adalah masyarakat Jabodetabek yang pernah bertransaksi di e commerce B2C di Indonesia. Data yang dikumpulkan kemudian dianalisis menggunakan aplikasi SPSS dan SmartPLS. Structural Equation Modelling digunakan untuk menguji kesesuaian model dan pengujian hipotesis. Hasil penelitian adalah bahwa perceived risk berpengaruh positif namun kecil, attributes of online shopping sangat berpengaruh, dan subjective norms hanya memiliki pengaruh kecil, serta purchase intention juga terbukti menjadi variabel mediator yang berfungsi dengan baik.

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E commerce has become an essential and rapidly growing phenomenon today. The convenience and ease of online shopping make this a trend that is also growing among consumers. This practice has increased the interest of e commerce companies to focus on this field. Therefore, this study aims to determine the relationship between perceived risk, attributes of online shopping, and subjective norms with online shopping behavior and with purchase intention as mediator variable. The subject of analysis is the Jabodetabek people who have transacted in B2C e commerce in Indonesia. The data collected is then analyzed using SPSS and SmartPLS applications. Stuctural Equation Modeling is used to test the suitability of models and hypothesis testing. The result of the research is that perceived risk has positive but small effect, attributes of online shopping is very influential, and subjective norms only have small influence, and purchase intention also proved to be a mediator variable that works well."

"Penelitian ini berfokus pada intensi pembelian konsumen generasi X yang sebagian besar memiliki daya beli yang kuat. Berdasarkan sampel 190 responden generasi X di Indonesia, peneliti menguji pengaruh variabel personal awareness of security, personal innovativeness, perceived ease of purchasing, dan perceived usefulness terhadap online purchase intention dengan menjadikan variabel attitude towards online purchase dan habitual online usage sebagai variabel mediasi dan menggunakan metode analisis data berbasis structural equation modelling SEM. Hasilnya, nilai personal awareness of security yang rendah menunjukkan kekhawatiran konsumen generasi X terhadap situs e-commerce, lalu personal innovativeness dan perceived usefulness menjadi faktor penting yang menentukan intensi pembelian online, sedangkan perceived ease of purchasinghanya berpengaruh secara langsung terhadap intensi pembelian online tanpa dimediasi oleh kedua variabel mediasi. Temuan dalam penelitian ini diharapkan memiliki implikasi bagi para peneliti, pelaku bisnis e-commerce dan pihak ritel dengan target di segmen generasi X, di mana harapannya adalah mereka mampu memahami secara lebih baik karakteristik target konsumennya dan dapat merumuskan strategi online yang lebih baik.

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This study focuses on the intention of purchasing of consumer generation X which mostly have a strong purchasing power. Based on a sample of 190 respondents of generation X consumers in Indonesia, the researcher examined the effect of personal awareness of security, personal innovativeness, perceived ease of purchasing, and perceived usefulness toward online purchase intention by making the attitude towards online purchase and habitual online usage as mediator variables and using SEM based data analysis method. As a result, the low personal awareness of security pointed to the worries of generation X consumers on e commerce, on the other hand personal innovativeness and perceived usefulness became important factors in determining online purchasing intention, while perceived ease of purchasing affects directly the intention of online purchase without any mediation on both mediator variables. The findings in this study are expected to have implications for researchers, e commerce and retailers with a target in the generation X consumers, with expectations that they get better understanding of the characteristics of their target customers thus they can formulate better online strategies."

"Dengan semakin ketatnya persaingan di e-marketplace C2C, penyedia platform harus mencari dan menemukan cara untuk menjaga hubungan dengan pelanggan. Penelitian ini membahas faktor-faktor yang mempengaruhi loyalitas pelanggan pada e-commerce. Objek penelitian ini yaitu tiga perusahaan penyedia e-marketplace C2C di Indonesia. Pada penelitian ini digunakan metode SEM Structural Equation Modeling dengan indikator yang ditentukan berdasarkan literatur dan pendapat ahli dan melibatkan 350 responden untuk setiap perusahaan. Penelitian ini membuktikan bahwa faktor kepuasan pelanggan selalu mempengaruhi loyalitas pelanggan. Berdasarkan efek totalnya, faktor kepercayaan paling berpengaruh terhadap loyalitas pelanggan TK. Faktor ekspektasi pelangganpaling mempengaruhi loyalitas pelanggan BL. Faktor kepuasan pelanggan paling mempengaruhi loyalitas pelanggan EV.

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The escalation of e commerce competition nowadays force platform providers seek and find ways to maintain relationships with their customers. The research discusses the factors that affect customer loyalty in e commerce. The object of this study is three providers of C2C e marketplace in Indonesia. In this study SEM Structural Equation Modeling was used by involving 350 respondents for each company and expert opinion to determine the indicators.

This study proves that the customer satisfaction factor always affects customer loyalty. Based on the total effect, trust affect customer loyalty significantly in TK. Meanwhile, customer expectation affect customer loyalty significantly in BL. Customer satisfaction proved to be factors that significanttly effect customer loyalty in EV."

"Penelitian ini menggunakan Tehcnology Acceptance Model (TAM) yang sudah banyak digunakan untuk melihat bagaimana penerapan atau penerimaan suatu teknologi. Pada konteks penelitian ini adalah, melihat bagaimana penerapan atau penerimaan teknologi E-Commerce pembelian pakaian oleh konsumen muslim di Indonesia, serta melihat bagaimana pengaruh dari Subjective Norms dan Online Shopping Anxiety-nya. Penelitian ini juga menggunakan religious commitment sebagai variabel moderasi. Berjumlahkan 666 responden, penelitian ini menggunakan metode Structural Eqaution Modeling (SEM) untuk menganalisis data.

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This study uses the Technology Acceptance Model (TAM) which has been widely used to see how the adoption or acceptance of a technology is. This study wants to see how the adoption or acceptance of E-Commerce technology for clothing purchases by Muslim consumers in Indonesia, as well as seeing how the influence of Subjective Norms and their Online Shopping Anxiety. This study also uses a religious commitment as a moderating variable. With 666 respondents in total, this study used the Structural Equation Modeling (SEM) method to analyze the data."

"Penelitian ini diadakan untuk mengetahui apakah fitur live streaming di e-commerce dengan live streaming perceived value (utilitarian, hedonic, symbolic) memiliki pengaruh terhadap purchase intention. 223 data responden berhasil dikumpulkan selama tiga bulan terakhir dengan persyaratan responden pernah menonton siaran live streaming di website atau aplikasi mobile e-commerce Shopee. Model penelitian ini menggunakan PLS-SEM. Hasil penelitian ini menunjukkan utilitarian value berpengaruh positif terhadap customer trust pada seller, sebaliknya memiliki pengaruh tidak signifikan terhadap customer trust pada produk. Sementara itu utilitarian value tidak memiliki pengaruh terhadap customer engagement dan purchase intention. Selanjutnya, baik hedonic dan symbolic value berpengaruh positif terhadap customer trust secara keseluruhan beserta customer engagement dan purchase intention. Pada akhirnya, customer engagement yang terdapat dalam live streaming memiliki pengaruh paling tinggi secara keseluruhan terhadap purchase intention. Selain itu, penelitian ini juga menjelaskan jenis customer trust dan bagaimana trust in product berpengaruh positif terhadap trust in seller. Temuan ini diharapkan dapat menambah perkembangan literature mengenai live streaming di e-commerce beserta perceived value dalam live streaming, customer trust, customer engagement dan purchase intention

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This study was conducted to determine whether the live streaming feature in e-commerce with live streaming of perceived value (utilitarian, hedonic, symbolic) has an influence on purchase intention. 223 respondent data has been collected over the last three months with the requirement that respondents have watched live streaming broadcasts on the Shopee e-commerce website or mobile application. This research model uses PLS-SEM. The results of this study indicate that utilitarian value has a positive effect on customer trust in the seller, on the other hand, it has no significant effect on customer trust on the product. Meanwhile, utilitarian value has no effect on customer engagement and purchase intention. Furthermore, both hedonic and symbolic values have a positive effect on overall customer trust along with customer engagement and purchase intention. In the end, customer engagement contained in live streaming has the highest overall influence on purchase intention. In addition, this study also explains the types of customer trust and how trust in products has a positive effect on trust in sellers. This finding is expected to add to the development of literature regarding live streaming in e-commerce along with the perceived value in live streaming, customer trust, customer engagement and purchase intention."

"Penggunaan internet yang semakin luas dengan munculnya e-commerce telah mengakibatkan perubahan pada pola belanja konsumen. Perubahan pola belanja konsumen saat ini yang banyak menggunakan e-commerce ternyata telah membuka peluang bagi para konsumen untuk melakukan pembelian impulsif secara online. Beberapa peneliti melaporkan  bahwa banyak konsumen online melakukan pembelian impulsif. Namun pembahasan tentang pembelian impulsif online dan berbagai aspeknya yang masih perlu untuk digali, peneliti bermaksud untuk meneliti secara empiris hubungan langsung dan tidak langsung faktor/rangsangan eksternal yaitu rangsangan website, rangsangan pemasaran, dan rangsangan situasional serta hubungan langsung dan efek moderasi religiusitas intrinsik dan ekstrinsik terhadap perilaku pembelian impulsif online muslim di Indonesia saat menggunakan e-commerce Shopee. Penelitian ini didesain menggunakan pendekatan kuantitatif dengan basis data survei. Metode analisis kuantitatif yang digunakan adalah partial least squares structural equation modeling (PLS-SEM). Penggunaan metode PLS-SEM ditujukan untuk menganalisis faktor stimulus eksternal dan religiusitas terhadap kecenderungan pembelian impulsif ketika menggunakan aplikasi belanja online “Shopee” pada muslim Indonesia dengan pendekatan Stimulus-Organism-Response (SOR). Penelitian ini menemukan bahwa  rangsangan pemasaran yaitu atribut harga, religiusitas intrinsik dan religiusitas ekstrinsik mempengaruhi pembelian impulsif online. Pembelian impulsif online muslim di Indonesia saat menggunakan e-commerce Shopee juga dipengaruhi oleh rangsangan website yaitu kualitas dari website dan rangsangan situasional yaitu variasi pilihan barang secara tidak langsung yang dimediasi oleh penjelajahan hedonis. Selain itu juga terdapat efek moderasi dari religiusitas intrinsik yang dapat melemahkan dan religiusitas ekstrinsik yang dapat memperkuat hubungan  penjelajahan hedonis terhadap pembelian impulsif online muslim di Indonesia saat menggunakan e-commerce Shopee.

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The widespread use of the internet with the emergence of e-commerce has resulted in changes in consumer shopping patterns. Changes in consumer shopping patterns today, which use a lot of e-commerce, have opened up opportunities for consumers to make online impulsive buying. Several researchers report that many online consumers make impulse buying. However the discussion about online impulsive buying and its various aspects still need to be explored, the researcher intends to empirically examine the direct and indirect relationships of external factors/stimuli, such as website stimuli, marketing stimuli, and situational stimuli as well as direct relationships and moderating effects of intrinsic and extrinsic religiosity on online impulse buying behavior of Muslims in Indonesia when using Shopee e-commerce. This study was designed using a quantitative approach with a survey database. The quantitative analysis method used is partial least squares structural equation modeling (PLS-SEM). The use of the PLS-SEM method is intended to analyze external stimulus factors and religiosity towards impulse buying tendencies when using the online shopping application "Shopee" for Indonesian Muslims using the Stimulus-Organism-Response (SOR) approach. This study found that marketing stimuli (price attributes), intrinsic religiosity and extrinsic religiosity has a direct effect on online impulsive buying. Muslim online impulsive buying in Indonesia when using Shopee e-commerce are also influenced by website stimuli (quality of the website) and situational stimuli (variety of selection)  indirectly mediated by hedonic browsing. In addition, there is also a moderating effect of intrinsic religiosity which can weaken and extrinsic religiosity which can strengthen the relationship of hedonic browsing of online impulse buying of Muslims in Indonesia when using Shopee e-commerce."

"Indonesia merupakan pasar dengan pertumbuhan e-commerce yang menarik dari tahun ke tahun. Jumlah transaksi e-commerce meningkat hampir dua kali lipat di tengah pandemi COVID-19. Dengan meningkatnya Business to Consumer (B2C) e-commerce di seluruh dunia, penggunaan transportasi darat untuk distribusi produk juga meningkat. Di sisi lain, transportasi merupakan salah satu kontributor utama emisi global karbon dioksida (CO2) termasuk di Indonesia. Tujuan dari makalah ini adalah untuk menganalisis faktor perilaku konsumen e- commerce dalam memilih & kesediaan membayar pada pengiriman mil terakhir yang ramah lingkungan. Konseptual model penelitian ini didasarkan pada Theory Planned Behavior (Teori Perilaku Terencana) yaitu diperluas dengan penambahan faktor peraturan/kebijakan pemerintah, wawasan tentang keadaan lingkungan saat ini, biaya yang ditimbulkan, dan menjelaskan hubungan setiap faktor tersebut terhadap niat serta kesediaan membayar pada pengiriman mil terakhir yang ramah lingkungan. Data dari survei konsumen yang didapat kemudian dianalisa dengan Structure Equation Modeling (SEM). Hasil yang didapatkan dari pengolahan data yang dilakukan menyatakan bahwa niat mempengaruhi kesediaan konsumen untuk membayar pada pengiriman mil terakhir yang ramah lingkungan (p-value<0,05). Sedangkan niat itu sendiri dipengaruhi oleh faktor sikap, norma subjektif, persepsi kontrol perilaku, keyakinan tentang biaya pengiriman ramah lingkungan, wawasan lingkungan dan peraturan/kebijakan pemerintah.

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Indonesia is a market with attractive e-commerce growth from year to year. The number of e-commerce transactions has almost doubled amid the COVID-19 pandemic. With the increase in Business to Consumer (B2C) e-commerce worldwide, the use of land transportation for product distribution is also increasing. On the other hand, transportation is one of the main contributors to global carbon dioxide (CO2) emissions, including in Indonesia. The purpose of this paper is to analyze the behavioral factors of e-commerce consumers in choosing & willingness to pay on environmentally friendly last mile delivery. The conceptual model of this research is based on the Theory of Planned Behavior, which is expanded by adding factors of government regulations/policies, environment concern, belief about cost, and explaining the relationship of each of these factors to intentions and willingness to pay for eco-friendly last mile delivery. Data from consumer surveys obtained are then analyzed using Structure Equation Modelling (SEM). The results obtained from data processing carried out state that intention affects consumers' willingness to pay for eco-friendly last mile delivery (p-value <0.05). While the intention itself is influenced by attitude factors, subjective norms, perceived behavioral control, belief about cost, environment concern and government regulations/policies."

"E-Commerce sebagai penengah yang mempertemukan antara konsumen dan juga produsen berkembang dan menyediakan jasa produk digital. Digital product atau digital goods sendiri merupakan produk yang tidak memiliki bukti fisik namun memiliki kegunaan bagi pemiliknya yang dapat dikonsumsi atau diproduksi kembali Quah, 2003. Di Indonesia, produk digital yang popular dikonsumsi mulai dari pulsa, pembelian token PLN, voucher game, hingga pemesanan akomodasi dan tiket perjalanan. Hal ini dikarenakan kemudahan yang disediakan oleh produk digital dan juga fitur-fitur yang ada di aplikasi E-Commerce menyebabkan mudahnya pembelian produk digital pada aplikasi E-Commerce, maka menarik untuk dianalisa faktor apakah yang menyebabkan repurchase intention untuk produk digital ini terutama di aplikasi E-Commerce.

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E-Commerce as a medium that connects buyers and sellers now has developed, and now you can purchase digital goods through E Commerce. Digital Goods is a product that has no physical form but have function that can be consumed Quah, 2003. In Indonesia, popular digital goods such as mobile phone balance, electricity bills, game vouchers, and accommodation tickets. This is because the easiness of purchasing digital goods compared to traditional ways and the features that people can enjoy from E Commerce application making purchase of digital goods easy to do. So, it is interesting to be analyzed what factor causes repurchase intention of digital goods on E-Commerce application."