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"Penelitian ini bertujuan untuk menganalisis pengaruh corporate culture dalam pembentukan strategi integrated marketing communication (IMC) serta dampaknya terhadap market performance di industri perbankan Indonesia. Industri perbankan Indonesia menghadapi persaingan yang ketat dan perlu adanya inovasi secara internal dari perusahaan perbankan untuk menjaga relevansi dan daya saing. Penelitian ini mengumpulkan data melalui survei online kepada manager bank di Indonesia dan menggunakan PLS SEM sebagai metode analisis. Hasil penelitian menunjukkan bahwa corporate culture berpengaruh positif terhadap implementasi IMC melalui 4 dimensi, Message consistency, Interactivity, Organizational alignment, dan Stakeholder-centered Strategic Focus. Controlling culture memiliki pengaruh positif lebih besar dibandingkan collaborative culture. IMC yang efektif berpengaruh positif pada pertumbuhan market performance melalui 3 dimensi, Sales-Related Performance, Brand advantage, dan Customer satisfaction. Kesimpulannya, integrasi corporate culture yang mendukung dan strategi IMC yang efektif dapat meningkatkan market performance di sektor perbankan Indonesia.

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This study aims to analyze the influence of corporate culture on the formation of integrated marketing communication (IMC) strategies and their impact on market performance in the Indonesian banking industry. The Indonesian banking industry faces intense competition and requires internal innovation from banking companies to maintain relevance and competitiveness. This study collected data through an online survey of bank managers in Indonesia and used PLS SEM as the analytical method. The results show that corporate culture has a positive influence on the implementation of IMC through four dimensions: Message consistency, Interactivity, Organizational alignment, and Stakeholder-centered Strategic Focus. Controlling culture has a greater positive influence compared to collaborative culture. Effective IMC positively impacts market performance growth through three dimensions: Sales-Related Performance, Brand advantage, and Customer satisfaction. In conclusion, the integration of supportive corporate culture and effective IMC strategies can improve market performance in the Indonesian banking sector."

"ABSTRAKPenelitian ini bertujuan untuk menganalisis langkah-langkah yang dilakukan PT Telkom Indonesia dalam membentuk Good Corporate Culture dan hambatan apa yang dihadapi dalam membentuk Good Corporate Culture. Penelitian ini menggunakan pendekatan pos positivist dengan jenis penelitian deskriptif. Hasil penelitian ini menunjukkan bahwa secara garis besar PT Telkom Indonesia telah melaksanakan setiap langkah dalam membetuk Good Corporate Culture dengan cukup baik. Hampir semua indikator dalam tujuh variabel telah terpenuhi. Indikator yang belum terpenuhi adalah tanggap terhadap masalah eksternal dan internal. Hal tersebut disebabkan karena karyawan belum dapat mengatasi masalah eksternal secara maksimal. Sedangkan, hambatan yang dihadapi adalah penolakan. Namun, PT Telkom Indonesia memiliki cara untuk mengatasi hambatan tersebut, yaitu melalui komunikasi yang intens. Komunikasiyang dilakukan adalah dengan meyakinkan karyawan bahwa nilai-nilai budaya The Telkom Way dapat memberi manfaat dan dampak positif terhadap karyawan itu sendiri maupun perusahaan.

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ABSTRACTThis study aims to analyze the steps taken by PT Telkom Indonesia in forming Good Corporate Culture and what obstacles are faced in forming Good Corporate Culture. This study uses a positivist postal approach with descriptive research types. The results of this study indicate that broadly speaking PT Telkom Indonesia has carried out every step in setting up Good Corporate Culture quite well. Almost all indicators in seven variables have been fulfilled. Indicators that have not been met are responsive to external and internal problems. This is because employees have not been able to overcome external problems to the fullest. Meanwhile, the obstacles faced are rejection. However, PT Telkom Indonesia has a way to overcome these obstacles, namely through intense communication. Communication is done by convincing employees that The Telkom Ways cultural values can provide benefits and positive impacts on the employees themselves and the company."

"Corporate culture applying in Bank Indonesia is not quit of human resources being element. Officers as human resources being have special things cover job satisfaction, attitude, behavioral activity, and habit, which grow and formed pursuant to environmental situation. Job satisfaction influenced by various factors, which is on this research, will limit by perceiving relationship between corporate culture and compensation as factor influencing of job satisfaction.This research is conducted among officers in Bank Indonesia's monetary sector in light of testing the relationship between corporate culture, compensation and job satisfaction of Bank Indonesia's employee in monetary sector. Among 638 employees as the population are 76 employees of research sample, consist of some sample from each faction taken by proportional sampling random, in order to get all the factions be represented.This thesis is conducted to be able to give answer through research, whether the relationship between corporate culture, compensation and job satisfaction exists for Bank Indonesia's employee in monetary sector, related to the corporate culture that has been implemented in Bank Indonesia environment.Corporate culture aspect influenced many by some theory like 7's from McKinsey and some other theory, whereas compensation in Bank Indonesia constituted by pay base aspect, pay base seniority, and pay base performance. While job satisfaction pursuant to theory social needs of human being and some other theory.Data collecting in this research uses questionnaires submitted by respondents either directly or by e-mail. The questionnaire consists of 4 parts: (I) four questions about general condition, (2) nineteen questions about employee's perception of corporate culture (X,),(3) sixteen questions about compensation, each in 2 sub-parts of financial compensation (X2) and non financial compensation(X3), and (4) twenty questions about job satisfaction (Y).The data processing is completed by using the SPSS software 11.0. Tabulation traverse (cross tab) is used in order to know the tendency of socio demographic variables in job satisfaction used, while Pearson correlation is used in order to test the relationship between corporate culture, compensation and job satisfaction.Result of research shows that relationship of corporate culture (Xl), financial compensation (X2), and non financial compensation (X3) have positive value relationship and significant with employee's job satisfaction (Y). This statement was proved by the correlation value of 0,699 between corporate culture and job satisfaction, the correlation value of 0,479 between financial compensation with job satisfaction and the correlation value of 0,682 between non financial compensation and job satisfaction. Meanwhile, the R-square value between corporate culture, financial compensation, and non financial compensation with job satisfaction is 0,529."

"Penelitian ini menginvestigasi efek dari mekanisme corporate governance terhadap rating sukuk. Proksi dari mekanisme corporate governance adalah blockholders, kepemilikan institusional, kepemilikan insider, kualitas audit, komite audit, jumlah dewan komisaris dan persentase dewan komisaris independen. Proksi tersebut merupakan variable independen dimana variable dependen nya merupakan rating sukuk. Model ordered logistic regression (logit) digunakan untuk menguji hipotesis. Sampel penelitian adalah sukuk yang dikeluarkan perusahaan pada periode 2005 - 2012, dan data diambil dari Bursa Efek Indonesia dan PT Pefindo. Hasil penelitian empiris menemukan bahwa komite audit mempengaruhi secara signifikan pada rating sukuk perusahaan. Untuk meningkatkan rating dari sukuk, penelitian ini merekomendasikan bahwa keberadaan dari komite audit menjadi perhatian serius bagi perusahaan yang mengeluarkan sukuk dalam meningkat kan rating sukuk

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This study investigated the effect of corporate governance mechanism to sukuk ratings. The proxies of corporate governance are blockholders, institutional ownership, insider ownership, quality of audit external, audit committees, number of commissioner, and percentage of independent commissioners. Those proxies are independent variables, and the dependent variables are sukuk rating. Ordered Logistic regression (logit) is used to examine the hipothesis. The samples are sukuk that issued on period 2005-2012, and data are collected from Indonesia Stock Exchange and PT Pefindo.

The results of empirical studies have found that the audit committee as an indicator of corporate governance mechanisms affect the rating of corporate sukuk significantly. To be able to increase the rating of the sukuk is the study recommends that the existence of audit committees must be a serious concern for companies that issue a sukuk in improving the rating of the sukuk."

"Penelitian ini bertujuan untuk menganalisis pengaruh budaya perusahaan dan etika kerja Islami melalui komitmen organisasi sebagai mediasi terhadap intensi meninggalkan organisasi karyawan. Penelitian menunjukan bahwa budaya perusahaan dan etika kerja Islami memiliki pengaruh positif dan signifikan terhadap komitmen organisasi karyawan, dan sebagai akibatnya memiliki pengaruh negatif terhadap intensi meninggalkan organisasi karyawan. Penelitian ini mengambil objek penelitian pada Bimbingan dan Konsultasi Belajar Nurul Fikri dan karyawan yang bekerja penuh waktu sebagai subjek penelitian.

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The objective of this study is to analyze the impact of corporate culture and Islamic work ethic through organizational commitment as mediator towards employee turnover intention. The study shows that corporate culture and Islamic work ethic is positively and significantly affect employee organizational commitment, and consequently brings negatively affect toward employee turnover intention. The object of this study is BKB Nurul Fikri, a learning guidance company and the subject is fulltime employee of this company."

"Penelitian ini mengenai komunikasi korporat dengan program transformasi PT Pertamina (Persero) sebagai objek penelitian. Tujuan penelitian untuk menggambarkan tentang proses perumusan dan implementasi Strategic Vision kaitannya dengan Corporate Brand PT Pertamina (Persero) pada Pogram Transformasi 2006-2016; menggambarkan tentang keterkaitan antara Corporate Culture dengan Corporate Brand PT Pertamina (Persero) pada Pogram Transformasi 2006-2016; menganalisis tentang keterkaitan secara kualitatif antara Corporate Image dengan Crporate Brand PT Pertamina (Persero) pada Pogram Transformasi 2006-2016. Paradigma penelitian interpretatif, metode penelitian kualitatif. Data bersifat primer melalui wawancara mendalam, dan observasi; serta data sekunder dengan studi kepustakaan. Teknis analisis data menggunakan teori ?segitiga? corporate branding dari Hatch & Schultz (2001). Hasil penelitian menunjukkan masih terjadi gap antara Vision & Culture, tampak dari tema fundamental maupun bisnis PT Pertamina (Persero) yang belum terpenuhi, masih terdapat gap antara Vision & Image, apa yang diinginkan dalam visi PT Pertamina (Persero) dipersepsikan berbeda oleh stakeholders dari luar perusahaan, baik di dalam maupun di luar negeri. Sedangkan antara Image & Culture, gap-nya tidak terlalu lebar, bahkan semakin menyempit jaraknya, karena tata-nilai PT Pertamina (Persero) cenderung kuat, integrated, disosialisasikan kepada pekerja secara sistematis, berkesinambungan dan menyeluruh mulai dari Pusat hingga ke unit-unit daerah.

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This study was about corporate communication with transformation program of PT Pertamina (Persero) as the study object. This study aimed to describe about the formulation process and implementation of Strategic Vision related to the corporate brand of PT Pertamina (Persero) at Transformation Program 2006-2015; describe about the relation between Corporate Culture and Corporate Brand of PT Pertamina (Persero) at Transformation Program 2006-2015; analyze about the qualitative relation between Corporate Image and Corporate Brand of PT Pertamina (Persero) at Transformation Program 2006-2016.

The paradigm of this study was interpretative, and this study used qualitative research method. The primary data was obtained through deep interview, and observation; and the secondary data was obtained through literature study. Data analysis technique used the triangle corporate branding theory from Hatch & Schultz (2001).

The results showed that there was still a gap between Vision & Culture,it was shown from the fundamental and business theme of PT Pertamina (Persero) which hadn?t been fulfilled. There was still a gap between Vision & Image, what was wanted in the vision of PT Pertamina (Persero) was differently perceived by stakeholders outside the company, in national and international level. There was a not-too-wide gap between Image & Culture, the distance became narrower, because the value system at PT Pertamina (Persero) tended to be strong, integrated, and socialized systematically to all employees, continuous, and thorough starting from the central to the regions."

"This research is aimed to test two hypotheses: (a) the strength of division cultures effects the reliability of the performances of PT Telkomsel's divisions and (b) the effects of the strength of division cultures on the performances of PT Telkomsel's divisions decline after the implementation of changes in the key performance indicators ("KPI") and targets. Since PT Telkomsel's corporate targets are detailed into divisional targets, it is important for PT Telkomsel to be able to predict its company-wide performances through the reliability of its divisional performances.Based on organizational theories suggesting the importance of variability in firm performance and prior researches evidencing that strong cultures can enhance the reliability of firm performances, the writer conducted a research in PT Telkomsel using the following research methodology. Primary data for the independent variable of the strength of the division cultures were collected through questionnaires distributed to employees stationed minimum one semester in the same division.The questionnaires used Likert scale of one to five, indicating the weakest to the strongest cultures. Data for the dependent variable of the reliability of divisional performances are obtained from reports on each division monthly performance scores, produced by Department of Performance Management of PT Telkomsel. The reliability of division performance is indicated by the calculated standard deviation of each division monthly score during the observed periods. The smaller the standard deviation, the more reliable the performance. These data of the two variables were then analyzed using statistical tools of regression and Pearson Co-relation coefficient.The results of this research concluded that there is a strong relation between the strength of division culture and the reliability of 2003 divisional performances. The effect of the strength of division culture on the reliability of performance declined during the first quarter of 2004, after the changes in KPI. Even though the reasons why the effect declined still need to be verified by further researches, the writer suggests that PT Telkomsel provide sufficient time for learning and socialization processes for divisions with strong cultures, before the company imposes on changes."

"Budaya memiliki peran yang sangat penting di dalam Kantor Akuntan Publik (KAP). Di dalam SPM No.1 tentang Pengendalian Mutu bagi KAP yang Melaksanakan Perikatan Asurans (Audit, Reviu, dan Perikatan Asurans Lainnya) dan Perikatan Selain Asurans, terdapat tanggung jawab kepemimpinan KAP atas mutu. Di dalam unsur tersebut, budaya internal KAP bergantung dari kepemimpinan KAP. Peran pemimpin KAP dapatmenjadi salah satu penguat di dalam Kode Etik Profesi Akuntan Publik melalui budaya internal yang dibentuk. Penelitian ini bertujuan untuk mengevaluasi peran partner di KAP CDE khususnya di ABC Team dalam membentuk corporate culture berdasarkan SPM No. 1 dan Kode Etik Profesi Akuntan Publik. Peran partner ini selanjutnya menjadi bagian dari alur pembentukan budaya organisasi menurut Stephen P. Robbins. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Data yangdigunakan adalah data primer dan sekunder dengan teknik pengumpulan data berupa wawancara dan dokumentasi. Hasil analisis menunjukkan bahwa partner ABC Team pada KAP CDE telah menjalankan perannya sebagai pemimpin yang bertanggung jawab atas mutu sesuai dengan SPM No.1 dan telah menjalankan perannya dalam mempromosikan kode etik melalui budaya yang telah dibentuk. Proses pembentukan budaya di ABC Team pada KAP CDE menurut Stephen P. Robbins diawali dari filosofi pendiri ABC Team yang mengklasifikasikan visi menjadi tiga bagian yaitu people, company, dan client.Tetapi dalam praktiknya masih terdapat permasalahan terkait penanaman budaya pada karyawan, sehingga penulis mengusulkan strategi dalam kerangka sistem pengendalian manajemen yang terdiri dari kontrol sosial yaitu tone atthe top, employee socialization, selection of personnel, interactive controls, clan controls; dan kontrol teknis yaitu diagnostic controls, policies & procedures, incentive systems.

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Culture has a very important role in the Public Accounting Firm (CPA Firm). Standard on Quality Control (SQC) 1 regarding Quality Control for CPA Firms Conducting Assurance (Audit, Review, and Other Assurance Engagements) and Non-Assurance Engagements, there is a CPA Firms leadership responsibility for quality. Within these

elements, the CPA Firms internal culture depends on the CPA Firms leadership. The role of the CPA Firms leader can be one of the reinforcements in the Code of Ethics for the Professional Public Accountant through the internal culture that is established. This

study aims to evaluate the role of partners in CPA Firm CDE, especially in the ABC Team in establishing a corporate culture based on SQC 1 and the Code of Ethics for the Professional Public Accountant. The role of this partner then becomes part of the flow of organizational culture establishment according to Stephen P. Robbins. This study

uses a qualitative method with a case study approach. The data used are primary and secondary data with data collection techniques in the form of interviews and documentation. The results of the analysis show that partner of ABC Team at CPA Firm CDE has carried out his role as leader who are responsible for quality in accordance with SQC 1 and have carried out his role in promoting the code of ethics through the culture that has been established. According to Stephen P. Robbins, the process of culture establisment in the ABC Team at CPA Firm CDE begins with the philosophy of

the founder of the ABC Team which classifies the vision into three parts, namely people, company, and client. However, in practice there are still problems related to inculcating culture in employees, so the author proposes a strategy within the framework of a management control system consisting of social control, namely tone at the top, employee socialization, selection of personnel, interactive controls, clan

controls; and technical controls, namely diagnostic controls, policies & procedures, incentive systems."

"Manajemen dan pekerja merupakan dua bagian penting dalam sebuah perusahaan. Kedua bagian ini terbagi atas spesialisasi kerja berbeda yang menciptakan pola pikir dan tindakan yang juga berbeda. Human Capital dan Asosiasi Pilot Garuda (APG) merupakan dua divisi berbeda dalam maskapai penerbangan Garuda Indonesia. Human Capital merupakan divisi yang mengelola sistem kerja perusahaan, sedangkan APG merupakan serikat pekerja para pilot. Penelitian ini fokus pada interaksi kedua divisi tersebut dalam satu kerangka kebudayaan perusahaan. Human Capital dan APG mendapat banyak hambatan dalam sosialisasi dan implementasi kebudayaan perusahaan karena sulitnya menyamakan interpretasi terhadap corporate values. Hambatan tersebut kemudian terakumulasi sehingga memicu ketidakharmonisan di antara keduanya saat program Quantum Leap dianggap lemah perencanaan dan tidak memiliki antisipasi jangka panjang. Penelitian ini juga akan membahas etnografi konflik yang terjadi antara Human Capital dan APG akibat pola pikir dan tindakan yang berbeda antara kedua belah pihak.

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Management and workers are two important parts of a company. The difference of work specialization between these two parts creates different paradigm and action. Human Capital and Asosiasi Pilot Garuda (APG) are two different divisions inside the Garuda Indonesia Company. Human Capital is the division which manages the working system of the company, while APG is a worker union of the Garuda Indonesia pilots. This research focuses on the interaction between those different divisions inside one frame of corporate culture.

Due to the different interpretation toward corporate values, Human Capital and APG have encountered so many obstacles in term of socializing and implementing the corporate culture. The obstacles then accumulated and slowly triggered disharmony between Human Capital and APG when the Quantum Leap Program was considered as a poorly-planned program. This research also discusses about the ethnography of conflict between Human Capital and APG because of the different paradigm and action."