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"ABSTRAKPencitraan sudah menjadi sesuatu yang lazim di era pemilihan secara langsung. Padahal, pencitraan tidak lain hanya sebuah gambaran atau ilusi ideal atau sebuah hiperrealitas mengenai politisi yang dikonstruksikan oleh para konsultan politik profesional.Hiperrealitas dalam politik, atau hiperpolitik, membuat publik tidak bisa mengetahui sesuatu yang riil. Masyarakat hanya melihat ilusi politik yang tidak memiliki akar realita melalui berbagai kanal media massa.Penelitian ini menyajikan hiperrealitas karya filsuf posmodernisme, Jean Baudrillard, dan disandingkan dengan pemasaran politik yang ditawarkan oleh Avraham Shama. Dan persinggungan antarpemikiran itu digunakan dalam melihat pencitraan Joko Widodo dalam Pemilihan Presiden (Pilpres) 2014.

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ABSTRACT

Image has become something common in the era of direct election. Though, image is nothing but an illusion or an ideal picture, or a hyperreality, of the politician who constructed by professional political consultants.

Hyperreality in politics, or hyperpolitics, making the public can not know something real. The public only see the political illusion that has no roots reality through various mass media channels.

This study presents the works of postmodernism philosophers, Jean Baudrillard, hyperreality and juxtaposed with political marketing offered by Avraham Shama. And the intersection of the concepts used in imaging Joko Widodo in Presidential Election in 2014."

"Perkembangan teknologi informasi dan komunikasi membuat media berpotensi untuk memengaruhi pola pikir dan kebudayaan masyarakat. Kekuatan visual diandalkan oleh media untuk menarik perhatian pengguna serta mempermudah dalam penyampaian pesan. Hal tersebut telah menyebabkan terbentuknya realitas baru yang tidak berkaitan dengan dunia nyata atau disebut dengan hiperrealitas. Hiperrealitas sendiri merupakan suatu kondisi di mana realitas dengan hal-hal fiksi menjadi sulit untuk dibedakan. Penelitian ini menganalisis bagaimana film Suzume no Tojimari (2023) membentuk hiperrealitas. Studi ini juga meninjau bagaimana keterkaitan hiperrealitas yang dibentuk dengan konteks peningkatan pemahaman dan kesadaran audiens terhadap bencana alam. Penelitian ini menggunakan pendekatan deskriptif kualitatif, serta menggunakan teori hiperrealitas dan simulakra oleh Jean Baudrillard untuk memahami apa saja kumpulan simulakra (elemen-elemen fantasi) yang dapat memungkinkan timbulnya hiperrealitas pada film Suzume no Tojimari. Penelitian berargumen bahwa anime ini berpotensi menimbulkan hiperrealitas karena adanya pembauran antara elemen-elemen fantasi dengan simbol-simbol replikasi dari dunia nyata. Hiperrealitas yang dibentuk dalam Suzume no Tojimari juga berkemungkinan untuk menjadi alat bantu jika benar-benar dikaitkan dengan tujuan Shinkai Makoto selaku pembuat anime ini yaitu meningkatkan pemahaman dan kesadaran penonton terhadap bencana alam. Hiperrealitas terjadi ketika elemen-elemen fantasi seolah-olah menjadi lebih nyata dan berpotensi untuk memengaruhi realitas itu sendiri, dan representasi dari bencana alam pada anime ini dibalut oleh elemen-elemen fantasi tersebut.

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The development of Information and Communication Technology has given media a powerful influences in changing societal mindsets and culture. Media often relies on strong visual elements to grab attention and make messages easier to understand. This influence has led to the creation of a new kind of reality that is not connected to the real world, known as hyperreality. Hyperreality itself is a condition where reality and fiction become difficult to distinguish. This study analyses how hyperreality that related to the causes of natural disasters is constructed in the Suzume no Tojimari (2023) movie. It also examines how this portrayal can help improve viewers in understanding and awareness of natural disasters. This study using a descriptive qualitative approach and also applies Jean Baudrillard’s theory of hyperreality and simulacra to identify the various fantasy elements in Suzume no Tojimari that can shape a sense of hyperreality. This study finds that this anime has the potential to shape hyperreality due to the blending of fantasy elements with symbol that replicated from reality. The hyperreality that constructed in Suzume no Tojimari also has the potential to be an effective tool if the movie if it aligns with Shinkai Makoto’s Goal of increasing audience understanding and awareness of natural disasters. Hyperreality is shaped when fantasy elements seem more real than reality itself, and the natural disasters that represented in Suzume no Tojimari are wrapped in these fantasy elements."

"Counting bacteria colonies uses Total Plate Count (TPC) method which isgenerally done by seeing, counting, naked eyes and time consuming. The aim of research is to make an image processing algorithm that is able to count the total bacteria colonies on the TPC method which is can be applied without any special equipment, and to provide informations about the best configuration in its application. This research was done by making an image processing algorithm based on gray-scale image segmentation, using MATLAB, and testing its accuracy in counting bacteria colonies. The result showed that the optimal threshold value for black background is between 0.67 and 0.79, and the optimal threshold value for white background was between 0.01 and 0.09. This experiment revealed that low value o f disk shape morphological structuring element could give the optimal detection of bacteria colonies. In conclutions, the total numbers of bacteria colonies which was counted by gray-scale image segmentation which one of image processing algorithm method was not statistically different compared to manual counting. Automation is one side o f technology that can help human doing something with easiness and simplicity. Digital image processing is one kind o f automation. Counting bacteria colonies using Total Plate Count (TPC) commonly done by counting bacteria colonies manually, it was very time consuming. The aim of thisresearch is to make an image processing algorithm that able to count total bacteria colonies on the TPC method which can be applied without require special equipment, and to provide information about best configuration in its application. This research was done by making an image processing algorithm based on color image segmentation using MATLAB, and testing its accuracy in counting bacteria colonies. The results showed that the total numbers of bacteria colonies as the result o f counting by image processing algorithm based on color image segmentation were not different statistically compared to manual counting. A good detection o f bacteria colonies was depends on the configuration o f some parameters, such as color sampling, value o f color tolerance, shape and value o f morphological structuring element."

"This book focuses on understanding Innovation in the Financial Services Sector. The collection of contributions gathered in the book highlights the importance of technology contexts that pertain to Finance, accounting, and the law arena. The respective chapters address topics such as Economic development, social entrepreneurship, Online Behaviour, Digital entrepreneurship, and Islamic banks. All contributions are based on the latest empirical and theoretical research and provide key findings and concrete recommendations for scholars, entrepreneurs, organizations, and policymakers."