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"Penelitian ini bertujuan untuk memahami bagaimana produk halal memengaruhi keputusan repurchase intention konsumen di restoran halal. Produk halal, yang diproduksi sesuai dengan prinsip syariah Islam, memainkan peran penting dalam preferensi konsumen, terutama bagi mereka yang mengutamakan keyakinan agama dalam pengambilan keputusan pembelian. Penelitian ini fokus pada pengaruh faktor-faktor halal aspek terhadap halal repurchase intention di restoran halal dengan mengambil studi pada restoran Gyu-Kaku. Penelitan ini mengumpulkan data melalu metode survey yang disebar melalui google form kepada 239 responden dengan kriteria berdomisili di Jabodetabek, berusia diatas 15 tahun, beragama Islam, mengetahui tentang aturan syariah Islam terkait halal dan haram, sudah pernah membeli produk direstoran Gyu-Kaku, mempunyai pengetahuan yang cukup tentang prosedur kehalalan Gyu-Kaku, mengetahui tentang sertifikasi halal restoran Gyu-Kaku. Penelitian ini dianalisis dengan menggunakan metode kuantitatif dan Partial Least Square (PLS) melalui aplikasi SMART PLS4, Hasil penelitian menunjukkan adanya pengaruh positif antara Halal Credence, Halal awareness, Halal certification, need for cognition, effort, dan health consciousness, terhadap satifaction toward halal food. Penelitian ini juga menemukan bahwa religiosity memiliki pengaruh positif terhadap halal repurchase intention, serta religiosity juga berperan sebagai variabel moderasi yang signifikan antara satisfaction toward halal food dan halal repurchase intention.

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This study aimed to understand how halal products influenced consumers' repurchase intention decisions in halal restaurants. Halal products, which were produced in accordance with Islamic sharia principles, played an important role in consumer preferences, especially for those who prioritized religious beliefs in making purchasing decisions. This study focused on the influence of halal aspects on halal repurchase intention in halal restaurants, taking a case study at the Gyu-Kaku restaurant. The data for this study were collected through a survey method distributed via Google forms to 239 respondents who met specific criteria: living in Jabodetabek, being over 15 years old, Muslim, knowledgeable about Islamic sharia rules regarding halal and haram, having purchased products at the Gyu-Kaku restaurant, having sufficient knowledge about Gyu- Kaku's halal procedures, and being aware of Gyu-Kaku's Halal certification. The data were analyzed using quantitative methods and Partial Least Square (PLS) through the SMART PLS4 application. The results showed a positive influence of Halal Credence, Halal awareness, Halal certification, need for cognition, effort, and health consciousness on satisfaction toward halal food. Additionally, the study found that religiosity had a positive influence on halal repurchase intention and acted as a significant moderating variable between satisfaction toward halal food and halal repurchase intention."

"Saat ini sertifikasi halal dan pelabelan halal semakin gencar dilakukan diberbagai belahan dunia, termasuk di Indonesia. Namun sayangnya, masih banyak restoran di Indonesia yang belum mengantongi sertifikat halal untuk produk makanan yang mereka sediakan. Oleh karena itu penelitian ini bertujuan untuk mengetahui bagaimana theory of planned behavior, food quality, price fairness, dan servicescape mempengaruhi revisit intention konsumen restoran yang belum memiliki sertifikasi halal. Data dari penelitian ini diuji dengan menggunakan metode Partial Least Square Structural Equations Modeling (PLS-SEM). Pengambilan data dilakukan dengan menyebar kuesioner online dan diisi secara individu oleh responden. Berdasarkan 386 sampel konsumen muslim yang mengonsumsi makanan pada restoran yang belum memiliki sertifikasi halal, theory of planned behavior yang terdiri dari attitude, subjective norm, dan perceived behavioral control memengaruhi revisit intention. Food quality, substantive stage of servicescape, dan communicative stage of servicescape tidak memiliki pengaruh yang signifikan terhadap revisit intention. Price fairness dan food quality berpengaruh signifikan terhadap attitude. Attitude memediasi hubungan antara price fairness terhadap revisit intention dan food quality terhadap revisit intention. Trust tidak memberikan efek moderasi dalam pengaruh attitude, subjective norm, dan perceived behavioral control terhadap revisit intention. Berdasarkan hasil wawancara terhadap 5 narasumber konsumen muslim di Indonesia terhadap restoran yang sudah memiliki sertifikasi halal. Faktor attitude, subjective norm, dan perceived behavioral control memengaruhi revisit intention. Price fairness dan food quality berpengaruh signifikan terhadap attitude.

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Nowadays, halal certification and halal labeling are increasingly being done in various parts of the world, including Indonesia. In the other hand, there are still many restaurants in Indonesia that have not obtained halal certification for the food they make and provide to the masses. Therefore, this study aims to determine how theory of planned behavior, food quality, price fairness, and servicescape affect the revisit intention of consumers for restaurants that do not have any halal certification. The data from this study were tested using the method known as Partial Least Square Structural Equations Modeling (PLS-SEM). Data collection is carried out by distributing online questionnaires that are filled out individually by respondents. Based on 386 samples of Muslim who consume food at restaurants that do not have halal certification, the theory of planned behavior consisting of attitude, subjective norm, and perceived behavioral control affects revisit intention. Food quality, substantive stage of servicescape, and communicative stage of servicescape have no significant effect on revisit intention. Price fairness and food quality have a significant effect on attitude. Attitude mediates the relationship between price fairness on revisit intention and food quality on revisit intention. Trust does not provide a moderating effect in the relationship between attitude, subjective norm, and perceived behavioral control on revisit intention. Based on the results of interviews with 5 Muslim consumer in Indonesia to restaurants that already have halal certification. Theory of planned behavior consisting of attitude, subjective norm, and perceived behavioral control affects revisit intention. Price fairness and food quality have a significant effect on attitude."

"Saat ini industri halal atau syariah sedang berkembang pesat di seluruh dunia, seperti pada sektor makanan, keuangan, fesyen, farmasi, kosmetik, media dan rekreasi, serta pariwisata. Makanan menjadi salah satu sektor yang paling menarik lantaran istilah makanan halal identik dengan budaya Muslim. Meski demikian, makanan halal telah memiliki tempatnya tersendiri bagi kalangan masyarakat non-Muslim, termasuk di Indonesia yang mayoritas penduduknya beragama Islam. Makanan halal dinilai sejalan dengan jaminan kesehatan konvensional. Oleh karena itu, penelitian ini bertujuan untuk meneliti faktor yang memengaruhi konsumen non-Muslim di Indonesia dalam melakukan pembelian kembali makanan dari restoran halal berbahan daging. Responden dalam penelitian ini adalah masyarakat non-Muslim yang berusia lebih dari 17 tahun dan pernah melakukan pembelian setidaknya dua kali dalam setahun terakhir pada makanan berbahan daging dari restoran halal. Penelitian ini menggunakan software SmartPLS 3 untuk melihat pengaruh halal food knowledge, attitude, subjective norm, dan perceived behavioral control terhadap repurchase intention makanan restoran halal. Hasil penelitian menunjukkan bahwa halal food knowledge tidak berpengaruh secara langsung terhadap repurchase intention. Sedangkan attitude, subjective norm, dan perceived behavioral control berpengaruh langsung terhadap repurchase intention. Ketiganya juga memediasi hubungan halal food knowledge dengan repurchase intention.

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Nowadays, the halal or sharia industries are developing rapidly throughout the world, such as in food, finance, fashion, pharmaceuticals, cosmetics, media and recreation, and tourism sector. Food is one of the most attractive sectors because the term halal food is related to Muslim culture. However, halal food has its place for non-Muslims, including in Indonesia where the majority of the population are Muslims. Halal food is in accordance with conventional health insurance. Therefore, the objective of this study is to determine the factors that influence repurchase intention of non-Muslim consumers in Indonesia for meat-based food from halal restaurants. Respondents in this study are non- Muslims whose age more than 17 years who had purchased meat-based food from halal restaurants at least twice in the past year. This study used SmartPLS 3 software to see the effect of halal food knowledge, attitude, subjective norm, and perceived behavioral control on repurchase intention of food from halal restaurants. The results showed that halal food knowledge has no direct effect on repurchase intention. Meanwhile, attitude, subjective norm, and perceived behavioral control have direct relationship with repurchase intention. The three also mediate the relationship between halal food knowledge and repurchase intention."

"Penelitian ini bertujuan untuk mengetahui faktor apa saja yang mempengaruhi intensi untuk mengunjungi restoran asing jepang dan korea bersertifikat halal di Indonesia yang diukur melalui Therory of Planned Behavior (TPB) seperti attitude, subjective norms, dan perceived behavioral control dan juga dengan adanya moderasi religiusitas untuk setiap variabel. Data yang diolah, diperoleh dari penyebaran kuesioner kepada 246 responden masyarakat Indonesia yang beragama Islam, berusia diatas 17 tahun, dan pernah mengunjungi restoran asing Jepang dan Korea yang bersertifikat halal. Analisis data dilakukan menggunakan analisis deskriptif dan Structural Equation Modeling (SEM) menggunakan LISREL.Hasil penelitian menunjukkan bahwa subjective norms dan perceived behavioral control berpengaruh positif terhadap intensi, sedangkan religiusitas memoderasi faktor perceived behavioral control secara positif terhadap intensi.

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The study aims to determine the factors that affect Indonesian peoples intention to patronage halal restaurant from Japan and Korea by using Theory of Planned Behavior TPB like attitude, subjective norms, perceived behavioral control and moderated by religiosity. Data obtained from 246 respondents aged 17th and above, is Muslim, and have visit foreign halal restaurant from Japan and Korea. Data was performed by descriptive analysis and Structural Equation Modeling (SEM) with LISREL software. The result indicate that subjective norms and perceived behavioral control are significantly affecting Indonesian peoples Intention to visit halal restaurant, and that religiosity significantly and positively moderate perceived behavioral control towards Intention to patronage."

"Walaupun konsumsi daging di Indonesia terus meningkat dari tahun ke tahun, peningkatan tersebut ternyata tidak dibarengi dengan produksi daging dalam negeri. Oleh karena itu, impor daging halal diperbolehkan. Dengan perspektif tersebut, penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi intensi pembelian produk daging impor halal pada konsumen muslim di Indonesia. Penelitian ini mengadopsi Theory of Planned Behavior dan Push-Pull Mooring Theory serta pendekatan kuantitatif melalui metode Covariance-Based Struktural Equation Modelling (CB-SEM). Data primer dikumpulkan dengan metode non-probability sampling dan melibatkan 913 responden Muslim Indonesia yang pernah membeli produk daging impor halal (mentah/belum diolah) dalam 3 bulan terakhir. Hasil penelitian menunjukkan bahwa variabel yang memiliki pengaruh signifikan positif terhadap intensi pembelian produk daging impor halal adalah kandungan nutrisi, kontrol perilaku, dan sikap. Sementara variabel harga ditemukan berpengaruh signifikan negatif terhadap intensi pembelian produk daging impor halal. Adapun variabel religiusitas, berperan sebagai variabel mediasi, memiliki pengaruh signifikan positif terhadap sikap untuk membeli produk daging impor halal. Sedangkan variabel norma subjektif, daya tarik sensorik, dan kesadaran halal tidak signifikan terhadap intensi pembelian produk daging impor halal. Hasil penelitian ini diharapkan bisa memberikan masukan kepada pelaku industri halal, khususnya importir daging halal, dalam menyusun strategi pemasaran yang cocok berdasarkan pada faktor-faktor yang ditemukan signifikan dalam penelitian ini. Hasil ini juga diharapkan bermanfaat bagi pemerintah dan peternak lokal agar bisa mendorong produksi daging yang baik kandungan nutrisinya dan terjangkau harganya, karena faktor kesehatan dan harga inilah yang dianggap konsumen sebagai faktor terpenting yang memengaruhi intensi mereka mengkonsumsi daging impor. Hasil penelitian ini juga diharapkan bisa menjadi rujukan bagi penelitian sejenis dan memperkaya literatur terkait industri halal di Indonesia dan secara global.

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Although meat consumption in Indonesia continues to increase from year to year, this increase is not accompanied by domestic meat production. Therefore, the import of halal meat is allowed. With this perspective, this study aims to determine the factors that influence the intensity of purchasing imported halal meat products by Muslim consumers in Indonesia. This study adopted the Theory of Planned Behavior and PushPull Mooring Theory as well as a quantitative approach through the Covariance-Based Structural Equation Modeling (CB-SEM) method. Primary data was collected using a non-probability sampling method and involved 913 Indonesian Muslim respondents who had purchased imported halal products (raw/unprocessed) in the last 3 months. The results showed that the variables that had a significant positive effect on the intensity of purchasing imported halal meat products were nutritional content, behavioral control, and attitudes. Meanwhile, the price variable has a significant negative effect on the purchase intensity of imported halal meat products. The religiosity variable, which acts as a mediating variable, has a significant positive effect on attitudes to buying imported halal meat products. Meanwhile, the variables of subjective norms, sensory attractiveness, and halal awareness are not significant to the intensity of purchasing imported halal meat products. The results of this study are expected to provide input to the halal industry players, especially importers of halal meat, in a suitable marketing strategy based on the factors found to be significant in this study. This result is also expected to be useful for the government and local breeders so that they can encourage the production of meat that is good in nutritional content and affordable in price, because these health and price factors are considered by consumers as the most important factors affecting their intensity of consuming imported meat. This result is also expected to be a reference for similar research and literature related to the halal industry in Indonesia and globally."

"Indonesia merupakan salah satu negara dengan populasi Muslim terbesar di dunia. Hal itu membuat industri makanan di Indonesia terus berkembang. Hal ini tidak terlepas dari kesadaran masyarakat tentang pentingnya sertifikasi makanan halal. Pertumbuhan produsen frozen food bersertifikat halal dapat meningkatkan persaingan, sehingga produsen perlu mempertimbangkan faktor-faktor apa yang memengaruhi intensi pembelian frozen food bersertifikat halal. Penelitian ini bertujuan untuk mengetahui apakah faktor-faktor halal awareness, religious belief, attitude, subjective norms, perceived behavioral control, halal certification, dan halal marketing memengaruhi intensi pembelian terhadap frozen food halal di Indonesia. Data dalam penelitian ini diperoleh dari penyebaran kuesioner kepada konsumen frozen food bersertifikat halal dalam rentang waktu 6 bulan terakhir. Data ini diproses menggunakan Partial Least Square-Structural Equation Modelling (PLS-SEM). Hasil penelitian ini menunjukkan bahwa halal awareness, attitude, perceived behavioral control, halal certification, dan halal marketing signifikan memengaruhi purchase intention pada frozen food bersertifikat halal di Indonesia.

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Indonesia is one of the countries with the largest Muslim population in the world. This makes the food industry in Indonesia continue to grow, as it can not be separated from the public awareness of the importance of halal food certification. As the producers of halal certified frozen food keep growing, it can increase competition, so the producers need to consider what factors that might influence the intention to purchase halal-certified frozen food. This study aims to determine whether factors (halal awareness, religious belief, attitude, subjective norms, perceived behavioral control, halal certification, and halal marketing) influence purchase intentions of halal frozen food in Indonesia. The data in this study were obtained from distributing questionnaires to halal certified frozen food consumers in the last 6 months. This data is processed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results of this study indicate that halal awareness, attitude, perceived behavioral control, halal certification, and halal marketing significantly affect purchase intention of halal certified frozen food in Indonesia."

"Dalam studi ini, kami menyarankan dasar dan rencana pemasaran untuk memperluas ahli makanan Korea, terutama konsumen Indonesia, dengan meningkatkan pemahaman tentang industri halal dan kesadaran konsumen di Indonesia dan memberikan informasi tentang masalah sertifikasi halal. Menyarankan cara untuk memperkuat kredibilitas sertifikasi halal di Korea dan berupaya membangun kepercayaan antara kedua negara melalui industri makanan. Makalah ini mengembangkan model berbasis sembilan konstruksi. Kesadaran halal, Kesadaran Korea, Keyakinan Agama, logo Halal, Paparan, kredibilitas COO, merek Islami dan bahan-bahan produk digunakan sebagai faktor yang telah ditentukan sebelumnya untuk mengukur niat beli konsumen. Studi ini menunjukkan bahwa semakin tinggi pemahaman tentang Korea, semakin tinggi keandalan makanan bersertifikat halal Korea. Dengan kata lain, mempromosikan Korea, menyebarkan makanan Korea, dan memberikan citra positif berarti bahwa produk halal yang diekspor dari Korea dapat dibuat lebih andal. Konsumen mengetahui produk sampingan yang berasal dari masalah yang mereka kenal, terutama produk-produk yang dipercaya untuk memberikan standar yang ditentukan. Kepercayaan agama, kesadaran halal, bahan produk memiliki dampak positif pada niat pembelian. Penelitian ini diharapkan memiliki kontribusi teoritis dan praktis baik dalam masyarakat akademik dan praktisi, terutama kepada mereka yang terlibat dalam industri makanan.

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In this study, we suggest the basis and marketing plan to expand the expert of Korean food, especially Indonesia consumer, by improving understanding of Halal industry and consumer awareness in Indonesia and providing information on Halal certification issue.  Suggesting ways to strengthen the credibility of Halal certification in Korea and seek to build trust between the two countries through the food industry. This paper develops a nine-constructs-based model. Halal awareness, Awareness of Korea, Religious Belief, Halal logo, Exposure, COO credibility, Islamic brand and product ingredients are used as the pre-determined factors for measuring consumer's purchase intention. This study suggests that the higher the understanding of Korea, the higher the reliability of Korean-produced Halal-certified foods. In other words, promoting Korea, spreading Korean food, and providing a positive image means that the Halal products exported from Korea can be made more reliable. Consumers are aware of the by products derived from the issues they are familiar with, especially those products that are trusted to provide the prescribed standards. Also Religious belief, Halal awareness, Product ingredient have a positive impact on the purchasing intention. This research is expected to have theoretical and practical contributions in both academic society and practitioners, especially to the one who involved in food industry."

"Halal standards and certification continue to pose challenges for Islamic marketing. Resolving this is critical for the sector. This study uses the critical literature review (CLR) and systematic literature review (SLR) approaches by reviewing 76 published articles from Scopus-indexed journals between the years 2012 and 2023. Further, it analyses qualitative Quranic verses and content through the use of Stakeholder Theory (ST) and the ATLAS.ti qualitative data analysis software. Findings show that challenges facing halal standards and certification comprise heterogeneity, questionable raw materials, unethical practices, poor understanding of Islamic theology, communication gaps, acceptance variability, human resource management problems, supply chain obstacles, and improper Islamic marketing orientation. In addition to these common challenges, marketing problems, and poor brand positioning decisively hinder the growth potential of the halal industry. Importantly, the qualitative Quranic verses must satisfy Islamic scholars, certification boards, producers, halal marketers, and researchers to resolve the halal standards and certification-based challenges. All stakeholders must comprehend the insights arising from the general and special challenges facing the halal industry to synthesize the relevant and prescriptive Quranic verses as strategic tools. Stakeholders must further ponder future challenges regarding standards and certification on halal price, place, and promotion since current certification only focuses on products."

"ABSTRAKPenelitian ini membahas menggenai faktor-faktor Halal Awarenesss, Persepsi Pribadi dan Sosial, Pemasaran Halal, Sertifikat Halal, Kepercayaan Religius, Pengetahuan yang mempengaruhi intensi pembelian produk Halal pada rentang usia 17 hingga 30 tahun. Metode penelitian ini menggunakan teknik kuantitatif dengan alat ukur kuisioner. Hasil data primer diolah menggunakan metode SEM-PLS. Temuan hasil dari penelitian menunjukan Faktor-faktor yang ada mempengaruhi intensi pembelian sebesar 72,6 persen. Dari enam variabel yang ada tiga variabel tidak signifikan mempengaruhi intensi pembelian.

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ABSTRACTThis study discusses the factors Halal Awarenesss, Personal and Social Perceptions, Halal Marketing, Halal Certificates, Religious Faith, Knowledge that affect the intention of purchasing Halal products at the age of 17 to 30 years. This research method using quantitative technique with questionnaire measuring instrument. The result of primary data is processed using SEM PLS method. Findings of research results 3 factors are significantly affecting intention to purchase halal product."

"Sertifikasi halal memberikan jaminan kepada konsumen, baik Muslim maupun non-Muslim, bahwa bahan yang digunakan dan proses produksinya sesuai dengan syairah. Sertifikasi halal juga dapat meningkatkan kepercayaan konsumen terhadap produk sehingga mempengaruhi keputusan konsumen dalam membeli suatu produk. Akan tetapi, sertifikasi halal bukan menjadi satu-satunya determinan yang mempengaruhi keputusan pembelian bagi konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh atribut intrinsik (product ingredient dan sensory attribute) dan atribut ekstrinsik (packaging, labelling, brand name, dan country of origin) dengan purchase intention melalui attitude terhadap makanan bersertifikat halal. Penelitian ini merupakan pengembangan dari penelitian yang sebelumnya dilakukan oleh Bukhari et al. (2021) dengan menggunakan Theory Reasoned Action (TRA) dan penambahan variabel country of origin. Penelitian ini menggunakan metode deskriptif kuantitatif dengan teknik analisis Partial Least Square - Structural Equation Modeling (PLS-SEM) dan program yang digunakan adalah SmartPLS. Metode pengumpulan data dilakukan dengan menyebarkan kuesioner secara online dengan metode non-probability purposive sampling. Responden penelitian ini merupakan 192 generasi milenial muslim yang tidak memperhatikan sertifikat halal ketika melakukan pembelian. Temuan penelitian ini menunjukkan bahwa product ingredient dan sensory attribute berpengaruh positif dan signifikan terhadap purchase intention baik secara langsung maupun secara tidak langsung. Sedangkan, labelling dan brand name tidak berpengaruh secara langsung terhadap purchase intention, tetapi berpengaruh signifikan secara tidak langsung melalui variabel attitude. Packaging hanya berpengaruh signifikan terhadap attitude, tetapi tidak signifikan terhadap purchase intention. Sementara itu, country of origin tidak signifikan baik secara langsung maupun tidak langsung terhadap purchase intention.

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Halal certification provides assurance to consumers, both Muslim and non-Muslim, that the ingredient used and the production process are in accordance with the Shari'ah. Halal certification can also increase consumer confidence in the product so that it affects consumer decisions in buying a product. However, halal certification is not the only determinant that influences purchasing decisions for consumers. This study aims to determine the effect of intrinsic attributes (product ingredient and sensory attribute) and extrinsic attributes (packaging, labelling, brand name, and country of origin) on purchase intention through attitude towards halal-certified food. This research is a development of the previous research conducted by Bukhari et al. (2021) by using Theory Reasoned Action (TRA) and adding country of origin as variable. This research uses a quantitative descriptive method with Partial Least Square - Structural Equation Modelling (PLS-SEM) analysis technique and the program used is SmartPLS. The data collection method was carried out by distributing online questionnaires with a non-probability purposive sampling method. The respondents are 192 Muslim millennial generations who don’t pay attention to halal certificates when making purchases. The findings of this study indicate that product ingredients and sensory attributes have a positive and significant effect on purchase intention, either directly or indirectly. Meanwhile, labelling and brand name do not have a direct effect on purchase intention, but have a significant indirect effect through the attitude variable. Packaging only has a significant effect on attitude, but is not significant on purchase intention. Meanwhile, country of origin is not significant either directly or indirectly on purchase intention."