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"Penelitian ini bertujuan untuk mengetahui pengaruh memorable tourism experience (MTE) terhadap customer satisfaction pada layanan perjalanan ibadah umrah ESQ Tours & Travel, dengan fokus pada konsep meaningful journey. Penelitian menggunakan metode kuantitatif dengan teknik analisis regresi linier sederhana. Data diperoleh melalui kuesioner yang disebarkan kepada pelanggan ESQ. Hasil analisis menunjukkan bahwa MTE berpengaruh positif dan signifikan terhadap kepuasan pelanggan, dengan dimensi meaningfulness sebagai faktor paling dominan. Namun, dimensi novelty memiliki nilai rata-rata terendah sehingga perlu ditingkatkan. Pelanggan juga memberikan saran terkait pengaturan waktu, harga yang lebih kompetitif, serta pentingnya menjaga kualitas pembinaan spiritual. Disarankan agar ESQ mempertahankan kekuatan pada aspek meaningfulness, serta meningkatkan inovasi pada pengalaman perjalanan agar tetap unik, membekas, dan kompetitif di tengah industri umrah yang semakin dinamis.

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This study aims to examine the influence of memorable tourism experience (MTE) on customer satisfaction in the context of umrah pilgrimage services provided by ESQ Tours & Travel, with a focus on the meaningful journey concept. This research uses a quantitative approach with simple linear regression analysis. Data were collected through questionnaires distributed to customers who had experienced a trip with ESQ. The analysis results show that MTE has a positive and significant effect on customer satisfaction, with the meaningfulness dimension being the most dominant factor. However, the novelty dimension received the lowest average score and needs improvement. Respondents also provided suggestions regarding better time management, more competitive pricing, and the importance of maintaining the quality of spiritual guidance. It is recommended that ESQ maintain its strength in the meaningful dimension while also increasing innovation to ensure travel experiences remain unique, memorable, and competitive in the dynamic umrah travel industry."

"[ABSTRAKIndustri pariwisata di Indonesia merupakan salah satu industri yang paling berkembang serta menjadi salah satu sektor penyumbang devisa negara terbesar. Pada skripsi ini membahas tentang bagaimana pelaku bisnis dapat meningkatkan loyalitas serta dapat me-recall kembali tempat wisata tersebut terutama jenis wisata adventure tourism. Hal ini diukur dari pengalaman pelanggan mengunakan 4 elemen experience economy yang terdiri dari education, entertainment, escapism serta esthetic. Penelitian ini menggunakan desain penelitian deskriptif. Hasil penelitian menunjukkan bahwa customer loyalty dapat dipengaruhi oleh education dan esthetic sedangkan untuk dapat me-recall kembali (mempengaruhi memori konsumen) dapat dipengaruhi oleh entertainment dan esthetic. Sehingga bagi pelaku bisnis wisata petualangan (Adventure tourism) harus lebih fokus dalam memberikan pengetahuan-pengetahuan serta hiburan selama kunjungan pelanggan serta menjaga kelestarian tempat wisata tersebut agar terus dapat dinikmati oleh pelanggannya.ABSTRACTThe tourism industry in Indonesia is one of the most thriving industries and sectors to be one of the largest contributors of foreign exchange. In this thesis discusses how businesses can increase loyalty and can recall back tourist destinations, especially kinds of adventure tourism tour. It is measured from the customer experience using 4 elements experience economy consisting of education, entertainment, escapism and esthetic. This research uses descriptive research design. The results showed that customer loyalty can be influenced by education and esthetic while to recall back (memory affect consumers) can be influenced by the entertainment and esthetic. So for adventure tourism businesses (Adventure tourism) should be more focused on delivering knowledge-knowledge as well as entertainment during customer visits and preserve the tourist attractions that continue to be enjoyed by customers., The tourism industry in Indonesia is one of the most thriving industries and sectors to be one of the largest contributors of foreign exchange. In this thesis discusses how businesses can increase loyalty and can recall back tourist destinations, especially kinds of adventure tourism tour. It is measured from the customer experience using 4 elements experience economy consisting of education, entertainment, escapism and esthetic. This research uses descriptive research design. The results showed that customer loyalty can be influenced by education and esthetic while to recall back (memory affect consumers) can be influenced by the entertainment and esthetic. So for adventure tourism businesses (Adventure tourism) should be more focused on delivering knowledge-knowledge as well as entertainment during customer visits and preserve the tourist attractions that continue to be enjoyed by customers.]"

"Penelitian ini bertujuan mengkaji hubungan antara anteseden dan konsekuensi dari Pengalaman Pariwisata yang Berkesan / Memorable Tourism Experience (MTE), mencakup variabel: destination attributes, tourist personality, travel motivation, tourist-to-companion interaction, tourist-to-stranger interaction, emotions, MTE, destination personality, overall satisfaction, revisit intention, and electronic word-of-mouth (eWOM) intention dalam konteks pariwisata urban. Penelitian ini mengevaluasi penerapan teori stimulus-organisme-respons (SOR) yang direkonseptualisasi oleh Jacoby (2002) untuk menyelidiki bagaimana wisatawan merespons berbagai stimuli yang ditemui selama perjalanan wisata mereka. Menggunakan metodologi penelitian kuantitatif, responden merupakan wisatawan Indonesia yang mengunjungi destinasi kota baik secara domestik atau internasional dalam tiga bulan terakhir. Data dikumpulkan melalui kuesioner daring yang menilai semua variabel, menghasilkan 388 respons yang dianalisis menggunakan partial least squares equation modelling (PLS-SEM). Temuan menunjukkan bahwa lima dari enam variabel— destination attributes, travel motivation, tourist-to-companion interaction, tourist-to-stranger interaction, and emotions —terkonfirmasi sebagai anteseden MTE, berpengaruh positif pada MTE. Selain itu, tiga dari empat variabel hasil— destination personality, overall satisfaction, dan eWOM intention—dipengaruhi secara positif oleh MTE. Penelitian ini juga mengidentifikasi hubungan antar variabel. Penelitian ini berkontribusi pada literatur dengan memberikan bukti empiris dan pemahaman yang lebih mendalam tentang hubungan antara destination attributes, tourist personality, travel motivation, tourist-to-companion interaction, tourist-to-stranger interaction, emotions, MTE, destination personality, overall satisfaction, revisit intention, dan eWOM intention. Temuan ini memberikan implikasi bagi organisasi pengelola destinasi, praktisi pariwisata, dan pembuat kebijakan untuk meningkatkan pengalaman wisatawan dan mendorong perilaku positif berupa rekomendasi dan kunjungan kembali ke destinasi dalam industri pariwisata.

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This study aims to comprehensively examine the interplay between the antecedents and consequences of Memorable Tourism Experience (MTE), incorporating variables: destination attributes, tourist personality, travel motivation, tourist-to-companion interaction, tourist-to-stranger interaction, emotions, MTE, destination personality, overall satisfaction, revisit intention, and electronic word-of-mouth (eWOM) intention within the context of urban tourism. Furthermore, it evaluates the applicability of Jacoby’s (2002) reconceptualised stimulus-organism-response (SOR) theory to investigate how tourists respond to various stimuli encountered during their travel experiences. A quantitative research methodology was employed, collecting data from Indonesian tourists who visited domestic or international city destinations within the past three months. Data were collected via an online questionnaire assessing all variables, resulting in 388 responses analysed using partial least squares equation modelling (PLS-SEM). The findings indicate that five of the six variables—destination attributes, travel motivation, tourist-to-companion interaction, tourist-to-stranger interaction, and emotions—were confirmed as antecedents of MTE, exerting a positive influence. Additionally, three of the four outcome variables—destination personality, overall satisfaction, and eWOM intention—were positively influenced by MTE. The study also identified interrelationships among variables. It contributes to the literature by providing empirical evidence and a deeper understanding of the interrelationships among destination attributes, tourist personality, travel motivation, tourist-to-companion interaction, tourist-to-stranger interaction, emotions, MTE, destination personality, overall satisfaction, revisit intention, and eWOM intention. The findings offer implications for destination management organisations, tourism practitioners, and policymakers to enhance tourists’ experiences and promote positive behavioural outcomes in the tourism industry."

"ABSTRACTThe eco-tourism area of the southern coast of West Java is the focus of research since the area is less well known as a tourist destination. Also, there is a reluctance of tourists to visit again, and tourists find ordinary. The purpose of this study is to examine the influence model of travel motivation and impressive tourism experience towards the destination image. The method used is verification analysis by using Structural Equation Model (SEM). The survey conducted on 302 respondents, i.e., tourists who visited the eco-tourism area of the southern coast of West Java. The results showed the motivation of travel and tourism experience significantly influence the image of tourism destinations. Tourism area managers need to design strategies to improve the image of the region by providing tourist stimulation in the form of exciting information and offers eco-tourism products-themed for tourist with a memorable approach to traveling experiences."

"Penting melakukan penelitian terhadap faktor-faktor yang mempengaruhi intensi berwisata domestik pada mahasiswa. Penelitian ini bertujuan untuk menjawab kebutuhan tersebut dengan meneliti pengaruh dari keberanian mengambil risiko dan kepatuhan individu terhadap protokol kesehatan terhadap intensi berwisata pada mahasiswa di era pandemi COVID-19. Keduanya sudah diteliti oleh penelitian sebelumnya menunjukkan bahwa keduanya memiliki korelasi yang signifikan terhadap intensi berwisata. Dalam penelitian cross-sectional yang dilakukan kepada mahasiswa, peneliti berusaha untuk mengetahui hubungan antara keberanian mengambil risiko dan kepatuhan  protokol kesehatan sebagai prediktor dan intensi berwisata domestik sebagai outcome. Pengukuran intensi berwisata domestik menggunakan alat ukur intensi berwisata yang diadopsi, pengukuran risk-taking menggunakan skala DOSPERT dimensi kesehatan/keamanan yang diadaptasi, lalu pengukuran kepatuhan protokol kesehatan menggunakan kuesioner kepatuhan protokol kesehatan. Pengukuran telah dilakukan kepada 131 mahasiswa 18-25 tahun berdomisili Jabodetabek. Hasil dari penelitian menunjukkan bahwa tidak ditemukan korelasi yang signifikan di antara risk-taking dan kepatuhan protokol kesehatan terhadap intensi berwisata domestik. Diperlukan penelitian lebih lanjut mengenai topik ini menggunakan alat ukur yang lebih valid dan reliabel, demografi partisipan yang lebih fokus, dan menggunakan metode penelitian dengan kontrol lebih besar.

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It is important to research the factors that influence students' domestic travel intentions. This study aims to answer this need by examining the effect of risk-taking and individual compliance with health protocols on student travel intentions in the COVID-19 pandemic. Both have been investigated by previous research showing that they have a significant correlation to travel intentions. In this study conducted on university students, researchers sought to determine the relationship between risk-taking and obedience to health protocols as predictors and domestic travel intentions as an outcome. The measurement of domestic travel intentions uses the travel intention measurement tool, the risk-taking measurement uses the adapted health/safety dimension DOSPERT scale, and the measurement of health protocol obedience uses a health protocol obedience questionnaire. Analysis has been done to 131 students 18-25 years old who live in jabodetabek. The results showed that there was no significant correlation between risk-taking and health protocols compliance on domestic travel intentions. Further research on this topic is needed using more valid and reliable measuring instruments, more focused participant demographics, and using research methods with greater control."

"Sebagai negara dengan penduduk muslim terbesar di dunia, perbankan syariah di Indonesia juga memberikan kontribusi dalam industri perbankan secara umum, walaupun dalam market share yang masih terbatas. Hal ini mengharuskan perbankan syariah untuk lebih dalam memahami kebutuhan nasabahnya. Salah satu transformasi proses bisnis yang harus dilakukan perbankan saat ini adalah mengubah layanan operasional secara tradisional menjadi layanan operasional berbasis digital. Mandiri Syariah hadir sebagai bank syariah yang pertama yang mengusung konsep Digital Branch. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh customer experience dengan sikap terhadap perbankan syariah dan konsep pemasaran kontemporer seperti kepuasan pelanggan dan loyalitas. Penelitian ini menggunakan metode mall intercept pada nasabah yang melakukan bertransaksi pada Digital Branch. Dengan 25 itempertanyaan penelitian ini berhasil mengumpulkan 252 responden pengguna layanan pada 3 outlet Digital Branch. Data dianalisis menggunakan metode PLS-SEM, hasilnya adalah customer experience berpengaruh positif dan signifikan pada sikap terhadap perbankan syariah dan kepuasan serta loyalitas pelanggan. Penelitian ini mengimplikasikan bagaimana faktor frontline personel paling mempengaruhi customer experience dan customer experience memiliki pengaruh dominan terhadap sikap terhadap perbankan syariah dibandingkan dengan kepuasan dan loyalitas kepada Digital Branch Bank Syariah di Indonesia. Sebagian besar dari mereka memiliki harapan memiliki customer experience yang sesuai dengan nilai syariah yang diharapkan lebih baik dari perbankan konvensional.

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As a country with the largest Muslim population in the world, Islamic banking in Indonesia also contributes to the national banking industry, although its market share is still limited. This requires Islamic banking to better understand the needs of its customers. One of the business process transformations carried out by banking today is changing traditional operational services to digital-based operational services. The first Islamic bank that carries the concept of Digital Branch is Mandiri Syariah. The purpose of this study was to determine the effect of customer experience on attitudes towards Islamic banking and contemporary marketing concepts such as customer satisfaction and loyalty. This study uses the online questionnaire for customers who make transactions at the Digital Branch. With 25 research question items, this study managed to collect 252 service user respondents at three Digital Branch outlets. Data analysis using the PLS-SEM method, and the result is customer experience has a positive and significant effect on attitudes towards Islamic banking as well as customer satisfaction and loyalty. The study implies how frontline personnel factors most influence customer experience and customer experience has the greatest influence on attitude toward Islamic banking compared to satisfaction and loyalty to Islamic Bank Digital Branch in Indonesia. Most of them have the expectation of having a customer experience in accordance with sharia values which is expected to be better than conventional banking"

"Mengukur bagaimana merek menambah nilai produk dapat diukur melalui Customer-Based Destination Brand Equity CBDBE. Penelitian ini betujuan untuk melihat Value-Creation untuk wisatawan dalam keseluruhan pengalaman mereka dari suatu destinasi wisata sebelum, selama, dan setelah mereka tinggal, yang ditangkap oleh Value-Creation of Tourist Experience in the Destination VCETD adalah variabel pendahulu CBDBE untuk meningkatkan Destination Brand Equity. Konsep ini diuji di Daerah Istimewa Yogyakarta termasuk turis Magelang yang berada di akhir masa kunjungan mereka. Pengumpulan data dilakukan di Bandara Adi Sutjipto dan Candi Borobudur dengan distribusi kuesioner langsung. Dengan analisa Structural Equation Modelling menunjukkan hasil bahwa ada lima dimensi dari Destination Brand Equity dan tiga dimensi Value Creation. Kesimpulannya, Value-Creation terbukti secara signifikan mempengaruhi Destination Brand Equity.

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Measuring how destination brand adds value can be captured by Customers Based Destination Brand Equity CBDBE. This research propose Value Creation among tourists during their entire experience of a destination before, during, and after their stay , which captured by Value Creation of Tourist Experience in the Destination VCETD is the antecedence variable of CBDBE to improve it. This concept was tested on Daerah Istimewa Yogyakarta including Magelang tourists who were in the end of their visit duration.

The data collection was conducted in Departure Terminal in Adi Sutjipto Airport and Borobudur temple with direct questionnaire distribution. With Structural Equation Modelling shows result that there are five dimensions of Destination Brand Equity and three dimensions of Value Creation. Moreover, Value Creation is proven significantly have influence on Destination Brand Equity. "

"Penelitian ini bertujuan untuk mengetahui variabel online convenience yang memberi pengaruh pada persepsi online convenience secara keseluruhan serta memprediksi hubungan online convenience terhadap satisfaction, behavioral intention, dan electronic word-of-mouth (e-WOM). Sampel yang digunakan dalam penelitian ini merupakan penduduk Indonesia pada rentang usia 19 – 39 tahun yang mendominasi pembelanjaan online. Metode purposive sampling digunakan dalam penelitian ini sebanyak 404 responden dan dianalisis menggunakan pemodelan Partial Least Squares - Structural Equation Modeling (PLS-SEM). Hasil penelitian ini menunjukan bahwa possession convenience adalah variabel yang paling mempengaruhi persepsi online convenience. Selain itu, kepuasan yang dirasakan oleh pelanggan dapat meningkatkan kecenderungan behavioral intention yaitu melakukan pembelian kembali dimasa yang akan datang. Pelanggan online yang puas juga mendorong niat konsumen untuk berpartisipasi dalam aktivitas electronic word-of-mouth (e-WOM).

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This study aims to explore which variabel of online convenience perception predicts satisfaction, behavioral intention, and electronic word-of-mouth (e-WOM). The sample used in this study is the population of Indonesia in the age range 19 - 39 years who dominates online shopping activities. Using purposive sampling method, a data of 404 respondents is analyzed with Partial Least Sqyares - Structural Equation Modelling (PLS-SEM). The result shows that possesion convenience is the most prominent factor of online convenience perception. Moreover, satisfaction significantly enhances behavioral intention of future repurchase. A satisfied online consumer also encouraged to participate in electronic word-of-mouth (e-WOM)."

"Indonesia merupakan salah satu negara yang unggul dalam sektor pariwisatanya. Namun, masifnya laju pariwisata yang ada dapat menimbulkan dampak negatif. Kini, sustainable tourism mulai menjadi diupayakan untuk dikembangkan dan salah satu bentuk sustainable tourism adalah volunteer tourism. Voluntourism merupakan jenis pariwisata yang mengkonsepkan wisatawan untuk merelakan atau menukar waktu, uang, dan materi yang dimiliki secara tidak terbatas untuk membantu pihak lain, namun di sisi lain bertujuan memenuhi kebutuhan wisatawan akan self-challenge dan juga self-realization mereka. Penelitian ini dilakukan untuk menganalisis pengaruh emotional solidarity (keterikatan emosional wisatawan volunteer terhadap destinasi) terhadap destination loyalty (loyalitas terhadap destinasi) melalui memorable tourism experience (pengalaman wisata yang berkesan) pada destinasi wisata volunteer, yaitu wisata konservasi mangrove di TWA Mangrove Angke Kapuk. Penelitian ini menggunakan pendekatan kuantitatif, jenis penelitian eksplanatif, dengan menyebarkan kuesioner kepada 106 wisatawan volunteer yang melakukan penanaman mangrove di TWA Mangrove Angke Kapuk menggunakan teknik non-probability sampling dengan jenis penarikan sampel purposive sampling. Teknik analisis data yang digunakan untuk melihat pengaruh antar variabel baik secara langsung maupun tidak langsung. Hasil dari penelitian ini menyatakan bahwa terdapat pengaruh antara emotional solidarity terhadap destination loyalty melalui memorable tourism experience di wisata pengembangan konservasi mangrove di TWA Mangrove Angke Kapuk.

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Indonesia is one of the countries that excels in its tourism sector. However, the massive growth of tourism can lead to negative impacts. Therefore, sustainable tourism is now being pursued and one form of sustainable tourism is volunteer tourism. Voluntourism is a type of tourism that encourages tourists to willingly devote or exchange their unlimited time, money, and resources to help others, while also aiming to fulfill the tourists' needs for self-challenge and self-realization. This research was conducted to analyze the influence of emotional solidarity (the emotional attachment of volunteer tourists to the destination) on destination loyalty through memorable tourism experience in a volunteer tourism destination, namely the mangrove conservation tourism in TWA Mangrove Angke Kapuk. This research uses a quantitative approach, specifically explanatory research, by distributing questionnaires to 106 volunteer tourists who participated in mangrove planting activities in TWA Mangrove Angke Kapuk, using a non-probability sampling technique with purposive sampling method. The data analysis technique used is to examine the direct and indirect influences between variables. The results of this study state that there is an influence of emotional solidarity on destination loyalty through memorable tourism experience in the mangrove conservation tourism at TWA Mangrove Angke Kapuk.

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"Meningkatnya penggunaan internet telah mempengaruhi perkembangan travel agent. Pertumbuhan internet juga menjadi pemicu para milenial melakukan wisata. Namun, pandemi Covid-19 membuat para milenial harus mempertimbangkan risiko dalam niat pembelian di travel agent. Penelitian ini ingin mempelajari bagaimana persepsi risiko mempengaruhi niat pembelian travel agent secara online pada masa pandemi Covid-19.Terdapat enam persepsi risiko yang diukur yaitu, risiko keuangan, risiko produk, risiko, keamanan, risiko waktu, risiko sosial, dan risiko psikologis. Survei akan dilakukan penyebaran kuesioner kepada 310 responden yang akan difokuskan kepada generasi milenial sebagai responden. Hasil penelitian menunjukkan bahwa pada masa pandemi, keenam persepsi risiko yang diukur memiliki pengaruh yang negatif terhdap niat pembelian pada online travel agent. Risiko produk, risiko waktu, dan risiko psikologis menjadi ketiga risiko yang memiliki pengaruh negatif tertinggi terhadap niat pembelian online pada masa pandemi Covid-19.Hasil penelitian juga menunjukkan bahwa pandemi mengubah perilaku konsumen dalam melihat risiko yang akan dihadapinya. Dengan memahami persepsi risiko, perusahaan travel agent dapat mengurangi persepsi risiko yang akan berdampak negatif kepada niat pembelian dari konsumen.

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The increasing use of the internet has influenced the development of travel agents with the existence of online travel agents. The growth of the internet is also one of the triggers for millennials to travel. However, the Covid-19 pandemic makes millennials have to consider the risks in their purchase intentions at travel agents. This research wants to study how perceived risks affect online purchase intention of travel agencies during the Covid-19 pandemic. There are six perceptions of risk that are measured, namely, financial risk, product risk, risk, security, time risk, social risk, and psychological risk.

The survey will be carried out by distributing questionnaires to 310 respondents who will focus on the millennial generation as respondents. The results showed that during a pandemic, the observed risk of perception had a negative effect on purchase intentions of online travel agents. Product risk, time risk and psychological risk are the three risks that have the highest negative influence on online purchase intentions during the Covid-19 pandemic.The results also show that the pandemic changes consumer behavior in seeing the risks they will face. By understanding the differences in risk perceptions, companies can reduce perceived risks that will have a negative impact on consumer purchase intentions."