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Hasil Pencarian

Ditemukan 51 dokumen yang sesuai dengan query
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Evenson, Renee, 1951-
"Your service team may represent the first, last, or only interaction point between your customers and your company. Your front-line service professionals make or break countless opportunities, leads, sales, and relationships every day. Completely revised and updated to meet the challenges of a new service landscape, the second edition of "Customer Service Training 101" presents proven techniques for creating unforgettable customer experiences. The book covers every aspect of face-to-face, phone, Internet, and self-service customer relations, and provides simple yet powerful tips for: projecting a positive attitude and making a great first impression; communicating effectively, both verbally and nonverbally; developing trust, establishing rapport, and making customers feel valued; and confidently handling difficult customers and situations. The new features include: 'How Do I Measure Up?' self-assessments, and 'Doing It Right' examples from the author's extensive customer service experience. Every step-by-step lesson in this comprehensive and inspiring training manual is augmented with instructive sidebars, a summary of key points, practice exercises, and so much more."
New York: American Management Association, 2011
e20440378
eBooks  Universitas Indonesia Library
cover
Burrows III, Robert P.
"Customer demands for individual attention and specialized products are transforming commerce at every stage - including the supply chain. Today's highstakes economy requires dynamic, market-savvy sales and operations planning (S&OP) to keep pace with accelerating service demands and response times. It's not as daunting as it sounds with the tools, tips, and case studies in "The Market-Driven Supply Chain". This practical yet expansive book helps organizations transition from outdated supply-driven processes to new market-driven models. Readers learn how to: use robust analytics for conducting value segmentations and simulation analyses; develop a customer-centric culture and a collaborative organizational structure; and dynamically rebalance the inventory mix to improve capacity and reduce costs. Retool 26 management processes to achieve market-savvy S&OP Unlike other books that focus on only supply chain strategies or S&OP or lean manufacturing, this book's sophisticated approach unifies all three areas, and it's the only one to explain how to operate in today's on-demand environment."
New York: [American Management Association, ], 2012
e20437442
eBooks  Universitas Indonesia Library
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Mirza S. Mashudi
"Jumlah komunitas kendaraan roda dua saat ini semakin meningkat, namun komunitas-komunitas hanya sedikit memperoleh dukungan dari pihak produsen. Hal ini sangat berbeda dengan yang dilakukan oleh produsen Harley Davidson yang mempergunakan komunitas pelanggan untuk meningkatkan keterlibatan konsumen terhadap produk dan Ioyalitas pelanggan.
Penelitian ini bertujuan untuk mengetahui aktivitas pelanggan dalam komunitas terhadap Ioyaiitas pelanggan. Tipe penelitian ini adalah deskriptif analisis dengan pendekatan kuantitatif.
Profil anggota komunitas digunakan untuk memperoieh gambaran tentang demografi anggota komunitas pada segmen 100 s.d. 125 cc. Perilaku pelanggan diukur dengan variabel Perceived Used Value (PUV) untuk mengetahui persepsi konsumen terhadap produk, dan variabel Customer Bonding untuk mengetahui respon konsumen terhadap aktititas produsen yang melibatkan customer.
Populasi yang digunakan dalam penelitian adalah komunitas pelanggan yang memiliki kendaraan sejenis yaitu, Honda Karisma, Yamaha Jupiter, dan Suzuki Shogun 125. Teknik pengambilan sampei secara insiden kritis sehingga diperoleh jumlah responden sebanyak 100 orang.
Dari hasil perhitungan PUV dimensi global diperoleh skor perfomance sebesar 6,28, durability 6.35, feature sebesar 5,89, consistency sebesar 5,67, design sebesar 6,06, service reliability sebesar 5,97, responsiveness sebesar 6,05, tangible sebesar 5,68, estetika sebesar 5,87, seif expressive value sebesar 5,78, dan kemudahan sebesar 6,07.
Hasil perhitungan pada community bonding diperoleh skor total sub variabel awarennes bonding sebssar 4,20, relationship bonding sebesar 4,09, community bonding sebesar 4,23 dan advocacy bonding sebesar 4,09.
Rekomendasi dari penelitian ini, yaitu diperlukan peningkatan kualitas produk, aktivitas customer bonding, dukungan pada komunitas pengguna, serta reorganisasi pada komunitas pengguna.

Amount of community of motorcycle in this time progressively mount, but scanty community get support from producer. This is matter very differing from which done by Harley Davidson producer utilizing customer community to increase involvement of consumer to customer loyality and product.
This research aim to know customer activity in community to customer loyality. This Research type is descriptive analysis with quantitative approach. Member community profile used to get picture about community member demography at segment 100 to 125 cc. Behavioral of customer measured with Perceived Used Value variable (PUV) to know consumer perception to product, and Customer Bonding variable to know consumer respond to producer activity entangling customer.
Population which is used in research is customer community owning vehicle of a kind that is. Honda Karisma. Yamaha Jupiter, and Suzuki Shogun 125. Technique intake of sampel incidently critical is so that obtained by the amount of responder counted 100 people.
From result of calculation of obtained by global PUV dimension of performance score equal to 6.28, durability 6.35. feature equal to 5.89, consistency equal to 5.67. design equal to 6.06, reliability service equal to 5.97, responsiveness equal to 6.05, tangible equal to 5.68. esthetics equal to 5.87, value expressive self equal to 5.78. and amenity equal to 6.07.
Result of calculation at community bonding obtained by total score of awarennes bonding variable sub 4,20. relationship bonding equal to 4.09, community bonding equal to 4.23 and advocacy bonding equal to 4.09.
Recommendation from this research, that is needed bythe make-up of the quality of product, customer bonding activity, support at consumer community, and also reorganization at consumer community.
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Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2006
T22264
UI - Tesis Membership  Universitas Indonesia Library
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Davis, Kevin T.
"The biggest mistake you're making in your sales career right now is equating a faster pitch with a faster close. Believe it or not, you will actually experience greater success if you slow down. Slow Down, Sell Faster! shows you how to stop jumping the gun and work with your customers to identify and quantify their real needs, so by the time you begin your pitch in earnest, you're already halfway home. Featuring a simple yet power ful eightstep process and practical, repeatable techniques, Slow Down, Sell Faster! is packed with examples from the author's extensive experience, plus research on customer buying processes rather than traditional selling processes. This buyer-focused approach to selling extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet a customer's needs at each stage of the buying process. There are two sides to every sale. In today's extra challenging business climate, understanding the buying process is where professional selling should start."
New York: [American Management Association;, ], 2011
e20437199
eBooks  Universitas Indonesia Library
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Toister, Jeff
"Customer service goals have been articulated, messages drilled, and incentive programs created. But many employees still deliver lackluster service. What does it take to get them functioning as stellar frontline representatives of the company? Rather than offering another set of tactics for improving customer service, this book takes a novel approach by rooting out the real reasons employees aren't delivering the service they should. The results can be both surprising and illuminating, such as: company culture doesn't always support service excellence; over-emphasis on cost reduction often increases the cost of service; employees are torn between doing the right thing for the customer and following policy; poor products and services can make helping the customer nearly impossible; and, employees' interests often don't align with company goals. Once core problems are identified, the book offers corrective solutions, including redirecting coaching efforts, revisiting policies and procedures, clarifying roles and responsibilities, and more. Filled with inside stories from well-known organizations and the latest scientific research, "Service Failure" helps people overcome the obstacles preventing them from doing their very best.;"
New York: [American Management Association;;;, ], 2013
e20437197
eBooks  Universitas Indonesia Library
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Taylor, Jim
"Based on unprecedented research, "The New Elite" took a behind-the-scenes look at America's most powerful and influential class what motivates them, how they think, where they shop, and how they really spend their money. In this practical and fascinating follow up, the authors reveal how salespeople and marketers can hone in on this wealthy class, pique their interest, and convert them into loyal customers. Presenting the best practices behind hundreds of mutually satisfying interactions between salespeople and buyers based on studies of elite companies such as Lexus, Chanel, Neiman Marcus, Four Seasons, Cartier, and, Louis Vuitton, "Selling to the New Elite" reveals what the truly rich want from brands, what they expect from the marketplace, and how the Great Recession has reshaped their purchasing patterns. Loaded with insight and indispensable techniques, this one-of-a-kind guide shows readers everywhere how they can win over the wealthiest customers and become rich themselves."
New York: American Management Association;, 2011
e20437195
eBooks  Universitas Indonesia Library
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Evenson, Renee, 1951-
"Let?s face it, dealing with customers isn?t easy. They aren?t always right?or even pleasant?but knowing the right words to use can make all the difference. Powerful Phrases for Effective Customer Service shares over 700 phrases and scripts that have been proven time and again to defuse even the most difficult interactions. Covering 30 challenging customer behaviors and 20 tough employee-caused situations, this indispensible reference makes it easy for readers to assess the circumstances, find the appropriate response, and confidently deliver satisfaction to every customer. In addition, readers will learn how to incorporate language into their daily routine that communicates welcome, courtesy, rapport, enthusiasm, assurance, regret, empathy, and appreciation. Every chapter includes helpful Do This! sample scenarios that bring the phrases to life as well as Why This Works sections that provide detailed explanations.Practical and insightful, Powerful Phrases for Effective Customer Service ensures that employees will never again be at a loss for words when dealing with customers."
New York: American Management Association, 2012
e20437157
eBooks  Universitas Indonesia Library
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Bleeke, Nancy
"Introduces sales professionals to the collaborative conversation skills they need to capture the buyer's attention and secure business. This book shows readers how to: prepare for an effective sales call ; identify sales opportunities and the factors that drive buyers to act ; and more."
New York: [American Management Association, ], 2013
e20436771
eBooks  Universitas Indonesia Library
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Anderson, Kristin
"First impressions are often lasting impressions. How customers are treated on the phone can quickly turn them into either an ex-customer or a customer for life. This thorough, quick-reading guide shows anyone who uses the phone -- from salesperson to manager to secretary -- how to treat it as a service tool that directly impacts on company profits. Readers will be able to double their effectiveness when they learn how to: * handle irate customers * end those ""endless"" calls * take meaningful messages * handle conference calls and transfer calls * screen calls and ask focused questions * use the phone during emergencies * improve their voice effectiveness With worksheets, checklists, and fill-in forms, this desktop primer will inspire fabulous phone service."
New York: American Management Association, 1992
e20440816
eBooks  Universitas Indonesia Library
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Boston: Harvard Business School Publication, 2001
658.812 HAR
Buku Teks SO  Universitas Indonesia Library
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