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Abstrak :
[ABSTRAK
Dengan E-Commerce terus tumbuh sepanjang tahun dan didukung oleh pertumbuhan yang pesat dari tingkat penetrasi Internet, membangun E-Loyalty merupakan sebuah hal yang paling penting bagi perusahaan. Dengan memahami hal ini, perusahaan dapat mengetahui faktor-faktor anteseden apa saja yang mempengaruhi E-Loyalty, dengan tujuan untuk mencapai keuntungan yang berkelanjutan dan memenangkan kompetisi. Dari data statistik pada tahun 2014, ditunjukkan bahwa pengguna Internet yang paling aktif berusia antara 16-34 tahun dan termasuk dalam kategori Generation Y. Untuk membuka target pasar potensial ini, perlu penyelidikan lebih lanjut dan fokus pada bagaimana mereka mengadopsi E-Commerce. Bagi perusahaan E-Commerce yang sedang berkembang, globalisasi dan memperluas ke negara lain merupakan salah satu tujuan yang dapat diraih. Bagaimana perusahaan bisa beradaptasi pada budaya yang berbeda dan menerapkannya pada platform E-Commerce akan menghasilkan kesempatan yang lebih baik untuk sukses. Penemuan dalam penelitian ini adalah faktor anteseden yang mempengaruhi pada E-Loyalty dan bagaimana budaya dimensi berperan pada faktor-faktor anteseden.

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ABSTRACT
As E-Commerce keeps growing through year and supported with sustainable growth of Internet penetration rate, building E-Loyalty is considered as the most important thing for company. It is important for companies to understand what the factors antecedents are affecting on E-Loyalty, to achieve sustainable advantage and win competitions. Data collections for previous year, 2014, showed that the most avid Internet users were between 16-34 years old and fall into category Generation Y. To unlock this potential target market, it needs a further investigation and focus on how they adopt E-Commerce. As the company grows, they will go global and expanding to another country. How company could adapt on different culture and implement it on E-Commerce platform will result a better chance to success. Findings in this study discovered factors antecedents affecting on E-Loyalty and how cultural dimensions play role on factors antecedent relationship. , As E-Commerce keeps growing through year and supported with sustainable growth of Internet penetration rate, building E-Loyalty is considered as the most important thing for company. It is important for companies to understand what the factors antecedents are affecting on E-Loyalty, to achieve sustainable advantage and win competitions. Data collections for previous year, 2014, showed that the most avid Internet users were between 16-34 years old and fall into category Generation Y. To unlock this potential target market, it needs a further investigation and focus on how they adopt E-Commerce. As the company grows, they will go global and expanding to another country. How company could adapt on different culture and implement it on E-Commerce platform will result a better chance to success. Findings in this study discovered factors antecedents affecting on E-Loyalty and how cultural dimensions play role on factors antecedent relationship. ]

Abstrak :
In this light, Foundations of Chinese psychology, bridges the gap between western and eastern traditions and elaborates on theories based on local phenomena, findings, and experiences by research methods that are contextually appropriate. Using a guiding principle of cultural psychology, ‘one mind, many mentalities’, this book advocates the balancing of a global psychology concept without sacrificing that of a specific locality and people. It analyzes the basics of confucionism and compares them to Western ethical thinking, arriving at a series of theories concerning social exchange, face, achievement motivation, organizational behaviors, and conflict resolution. Beyond the specifics of a particular culture, this book exemplifies the act of constructing autonomous social science that may be emulated in other non-Western settings. It also serves as an excellent guide for cross-cultural research as well as a caveat on the limitations of presumptive individualism and exclusionary perspectives.